theorydiscussion

Discuss the applicability of the theory of culture care diversity and universality to discover nursing knowledge and provide culturally congruent care. Take into consideration the current trends of consumers of health care, cultural diversity factors, and changes in medical and nursing school curricula. The following are examples of trends you may use as a thread to start your discussion:

a. The importance of transcultural nursing knowledge in an increasingly diverse world

b. The growth of lay support groups to provide information and sharing of experiences and support for clients, families, and groups experiencing chronic, terminal, or life-threatening illnesses or treatment modalities from diverse or similar cultures

c. Cultural values, beliefs, health practices, and research knowledge in undergraduate and graduate nursing curricula across the life span

d. Inclusion of alternative or generic care in nursing curricula, such as medicine men, Native American healers, curers, and herbalists in the Southwest and selected substantiated Chinese and Ayurvedic medicine methods shown to be effective for the treatment of both acute and chronic diseases

e. The increased access to health care information from the Internet and the growing number of books, audio recordings, and video recordings published on health maintenance, alternative medicine, herbs, vitamins, minerals, and over-the-counter medications and preparations

f. Spiraling health care costs; use of health maintenance organizations, preferred provider organizations (PPO), or internal plan provider lists; lack of health insurance; increased reliance on self-diagnosis, treatment, and care; and increased availability of diagnostic kits for home-based self-diagnostic testing

g. Problems related to cultural conflicts, stress, pain, and cultural imposition practices

h. Increased suspiciousness and mistrust or distrust of cultural, religious, and political groups because of increased terrorist activities worldwide

• Improving Communication Competence Paper
• Purpose of the Paper
  All of us, no matter how learned or skilled in the field of communication, still experience problems communicating interpersonally with others to some degree, so we need to find ways to increase our competence as communicators. By completing this paper I hope you will gain both confidence and ability to more effectively deal with interpersonal communication problems in the future.
  Specifics of the Paper
  In this paper, you will: (1) describe an aspect of interpersonal communication that you recognize as being an area of needed improvement for yourself, (2) use theories and concepts from our textbook and/or class lectures to analyze why you might encounter some of the communication problems that you experience, (3) again, using theories and concepts from reading and/or online lectures, describe an action plan for improving communication competence in that area that you’ve discussed.
  Selecting a Topic Area
  One way to proceed with this paper is to think of situations where you find it difficult to engage in communication or to achieve your communication goals. For example, maybe you find it difficult not to compete during interpersonal conflict, maybe you’re just not sure how to disclose feelings in a relationship that is important to you, or maybe you don’t know how to effectively listen to a child or parent.
  Another suggestion is to make notes of topics discussed in your text with which you can personally identify. For example, after reading the text you may realize that you use language in unconventional ways, possibly in detrimental ways. Or, after reading about nonverbal communication, you realize that you misinterpret a friend’s facial expressions a great deal.
  Format of the paper
  • Each paper should be 3 – 5 pages long. Headings, title pages, and works cited pages do NOT count toward your page count.
  • Paper should include an introduction, body, and conclusion.
  • Each paper should include documentation of your source(s) – at a minimum, you should cite our textbook.
  • The paper should be double-spaced the paper with 12 point Time New Roman font.
• Organizational GuideYou do not submit this outline. I am providing the guide to help you organize your writing.
  Introduction (usually 1-2 paragraphs)
  I. Statement to get reader’s attention
  II. Identify importance of communication to relationships
  III. Thesis statement
  Body (majority of paper – usually 3 to 8 paragraphs)
  I. Describe an aspect of communication that you recognize as being an area of needed improvement for yourself.
  • Provide at least one detailed illustration of how this aspect of communication impacts your ability to achieve communication goals.
  • II. Analyze why you might experience the problems that you do.
  • In this section, it’s critical that you use theories and concepts from your textbook and/or class lecture as a basis for your analysis.
  • Please be very specific about how a theory/concept relates to the analysis you’re making.
  • III. Describe an action plan for improving communication in the area that you’ve discussed.
  • Prepare and detail a plan for improving your communication competence.
  • Again, use theories and concepts from reading and lectures as a basis for your plan.
  • Also, explain how your plan will help you attain your goals.
  • Conclusion
    I. Summarize the paper
    II. Wrap up the paper with a statement of significance
  • I call this the “So What?” statement. You should tell your readers why this experience and/or concept/principle is important for you, for them, and/or for everyone to know
  • Works Cited
    Your works cited list will follow MLA or APA format. Visit the Purdue OWL to learn more about MLA or APA format.

Discussion Post directions, candidates’ response posts to their classmates should include (a) their reactions to classmates’ postings, (b) how/why their actions would be similar or different, and (c) additional case law and statutes that could have been included, and (d) at least two questions that are thought provoking and probing. Discussion responses should be between 2-4 paragraphs in length (i.e., 75-100 words) and should contain grammatically correct sentences that have been thought out and encourage further discussion. (Include Reference)

To begin, a school institution ought to be a safe place for students and staff members to freely attend and secure a quality education. Together with this, students and staff members continuously strive to seek a balance between the systemsworld and the lifeworld (Stader, 2013). As time goes by, challenges with maintaining order both on campus and off campus increasingly becomes an issue that school administration must deal with. Moreover, Scenario 3, in this week’s discussion post, illustrates a growing trend of intense online hate speech that is prevalent today. As I recall, while personally attending public school nearly 40 years ago, the unfortunate likelihood that a student would write a note on a piece of paper with hate speech directed toward a single person was somewhat a common occurrence. However, this shameful and disrespectful act has moved to a digital platform with the immediate potential to reach the attention of multitudes of people instantaneously (Stader, 2013).

Considering the increased violence today, school administration ought to uphold the regulatory mandate with direct threats to school staff and students under a reasonable person standard, whereby swiftly and duly enforcing disciplinary action to maintain school safety. Operating within a normative environment school administration must provide a quality education to stakeholders while adhering to First Amendment Rights. The seventh-grade student, mentioned above in Scenario 3, appears to have taken an opportunity to express himself while off campus during non-instructional time. Herein, in comparison to the final ruling of LaVine v. Blaine School District (2001), the factual content in the blog was discerning indeed, however the focus of the violent speech was not directed to a specific single individual with direct intent to deliver a foreseen threat (Stader,2013). On the other hand, the U.S. Supreme Court case Doe v. Pulaski County Special School District (2002) ruled in favor for the respondent, whereby supporting the enforcement of disciplinary action of a perceived threat with a reasonable person standard (Stader, 2013).

Furthermore, Scenario 3 illustrates the need to assess the balance between the lifeworld and the systemsworld. I believe that Frank Jones is protected, in this instance, as he has freely exercised his First Amendment Rights while communicating his thoughts and perceptions about his lifeworld on a private blog post. However, as a principal I would certainly conduct a threat assessment with proper consequences and student supports as needed to ensure continuation of a quality education for all stakeholders. Legal considerations for a school institution include providing qualified immunity for school staff members acting upon reasonable substantiated ground as it pertains to safe school operations, as well as justifiably applying the Tinker substantial disruption test to contentious school acts. Finally, ethical dilemmas can be avoided by administrators conducting thorough and proper threat assessments ensuring students’ First Amendment Rights and access to a proper school education (Stader, 2013).

Reference

Stader, D. L. (2013). Law and ethics in educational leadership (2nd ed.). Pearson Education.

The subject of False Confessions is widely discussed and hotly debated in criminal justice circles. In fact, many believe that it is not likely that suspects would ever confess to a crime which they did not commit. History has proven that assumption to be false.We know that interrogation is a valuable and necessary law enforcement took, but that safeguards must exist in the process. Read the article included in the PBS “Confessions” presentation and watch the video about the Norfolk 4 included in this presentation. In a 2-3 page, APA formatted paper, based upon the article and the video, address the following questions and provide a final conclusion, as follows:

1. According to the article, and based on your own research, what are 3 primary reasons why false confessions are given. Make sure to explain what a “false confession” is.
2. Do you believe that the Reid Technique should continue to be taught and utilized by police? Why or why not?
3. After viewing the video about the Norfolk 4, provide an opinion as to why the DNA evidence was not given greater weight, and the confessions of each sailor, were considered to be determinative? In your opinion, should each of the sailor’s convictions be overturned? Why or why not?

**** THIS HAS TWO PART *******. ******** PLEASE READ THE INSTRUCTIONS ***********

**** PLEASE READ and COMPLETE(used) ATTACHMENT*******

PART 1

Objectives:

• Conduct market research to develop an effective digital marketing strategy
• Define a business concept, target market, and keyword strategy
• Identify direct and indirect competition and the strengths and weaknesses of their marketing strategy
• Compare and contrast digital properties

Instructions: Sections 1-4

This week, you will develop Part 1 of your Digital Marketing Strategy. The goal of this assignment is to demonstrate your ability to conduct market research, to lay a strong foundation for your company’s digital marketing plan. 

For this assignment, you will submit a 4-5 APA-formatted page paper that includes your company structure, competitive analysis, target market, and analysis of digital properties.

Section 1: Business Concept Overview

Provide a short (4-5 sentences) description of your business concept and your point of differentiation (what makes your business unique.)  

In bullet point format, include the following:

• A link to your Business Model Canvas (BMFiddle.com) that was created in Month 4: Business Storytelling and Brand Development
• Business Location: City, State.  Is it online, brick & mortar, or both
• Type of marketing: B2C/B2B/Both
• Specific products/services offered and pricing

Section 2: Competitive Analysis

Conduct research to identify three of your competitors, and evaluate their current marketing efforts.  Develop a chart that identifies the following for EACH competitor:

• Traditional & Digital Marketing channels
  • Provide a web link to the company’s homepage ***A marketing channel is a defined grouping of tools, resources, platforms, and people necessary to deliver products and services to the consumers. Traditional marketing channels include: TV/Radio Advertising, Print Advertising, Direct Selling, Direct Mail, and Billboard Advertising. Digital marketing channels include: SEO, Social Media, Digital PR, Email Marketing, Display or Social Media Advertising, Paid Search, and Affiliate Marketing.
• Social Media Platforms, use and effectiveness
• Marketing Strategy Strengths
• Marketing Strategy Weaknesses

Section 3: Target Market

Conduct research to identify at least two customer segments (primary segment and secondary segment), or groups of people who will buy your products/services. Elaborate on the characteristics that make up each group of people: demographics, geographics, interests, behaviors, hobbies and activities, etc. If you are doing B2B marketing, describe the people within the decision-making roles in the businesses you will target.

Resources that can assist with determining demographics and psychographics: 

•     ESRI Tapestry Zip Code Lookup: http://www.esri.com/landing-pages/tapestry
•     Claritas MyBestSegments Zip Code Lookup or Segment Details: https://segmentationsolutions.nielsen.com/mybestsegments/
• census.gov
•     Personas: http://www.usability.gov/how-to-and-tools/methods/personas.html.

Section 4: Digital Properties and Keyword Strategy

Identify the digital properties that belong or will belong to your business.  

In a bullet point format, include the following:

•     Your company website domain name (Be sure to check its availability.)
•     Social media accounts, such as Facebook, Twitter, Pinterest, YouTube, Sound Cloud, etc.
•     External e-commerce accounts, such as Etsy, eBay, Amazon.
•     Mailing lists, newsletter subscription lists, such as Mail Chimp, Constant Contact, aWebber, etc.

Next, identify the SEO techniques you plan to use to optimize your website.  How can you optimize landing pages and increase traffic through the use of images and content?

Using the keyword research tools provided during week 1, provide at least five long tail phrases one could use to search for your company.  Why did you choose these specific long tail phrases? 

PART 2

Objectives:

• Develop creative content examples
• Create an editorial calendar
• Identify a campaign objective and marketing channels for a marketing strategy
• Develop a content strategy that incorporates a variety of content formats and forms of distribution

Instructions: Sections 5-8

In Part 2 of your Digital Marketing Strategy you will develop your campaign strategy. The goal of this assignment is to demonstrate your creativity and campaign knowledge. 

For this assignment, you will submit a 4-5 page APA paper that includes your campaign objective, marketing channels, content strategy, and mock-ups. Please note: this is a proposal, so it must be stated in a third-person tense throughout. 

Section 5: Campaign Objective

Every marketing plan should have a single focus, which is identified in the campaign objective. Based on this focus, marketing strategy is developed to support the campaign objective. Determine if your first year-long marketing campaign will focus on “increasing awareness of your brand or business”, or if your efforts will focus on “prompting sales of your products or services”. Examples: This campaign’s objective is to increase awareness of XYZ Business and the product offerings over the one-year campaign. This campaign’s objective is to prompt sales of XYZ Business’s products and services over the one-year campaign. 

Use the following format: This campaign’s objective is to [complete the sentence with your campaign’s objective – see examples above.]

Section 6: Marketing Channels

Choose three digital marketing channels to use in this marketing campaign. If your campaign objective focus is “increasing awareness”, you will have the most success with SEO, Social Media, and Digital Public Relations. If your campaign objective focus is “prompting sales”, you will have the most success with Email Marketing, Paid Search, Display or Social Media Ads, and Affiliate Marketing. 

A solid integrated market plan also includes the complementary use of traditional marketing.  Choose one or two traditional marketing channels you plan to incorporate into your campaign.  Some traditional forms of marketing include print advertising, billboards, radio/television broadcasting, direct mail, etc.

In an organized manner, please describe your marketing strategy for EACH marketing channel. Address the following: 

• What platforms, tools, technologies and resources will you employ specific to this channel? 
• How will these efforts help support your brand, brand identity, and campaign objective? 
• What is the sales funnel/”call to action” for visitors when interacting with your marketing? 
• How will you optimize your marketing efforts to ensure the highest return on investment? 
• How will you keep customers and visitors engaged with your marketing efforts, and encourage repeat visits? 
• How will you drive traffic with your efforts? 

Section 7: Content Strategy

Next, brainstorm different types of content that will appeal to your customer segments, such as blogs, videos, photos, infographics, articles, white papers, press releases, etc..  Make sure you include content that is compelling enough to give the reader the information he or she needs to think or act in a new way.

Using a format of your choice, create and insert an editorial calendar showing a typical month in your year-long marketing campaign. Each of your digital and traditional marketing channels should be included in the calendar. Focus on specific marketing efforts and content themes.

Section 8: Mockups

Include three mockups/examples of content that will be used on three separate platforms.  Don’t forget to include a description of which channel will be used for each mock-up.

Research Requirement

Cite the research using APA in-text citations. Add the full APA reference to the references list at the end of the document, on the References page. Do not include the full APA reference inside the body of the document.