100 word reply  1 reference 

1. What are the differences between B2C and B2B markets?
2. How can marketers turn customers in to product advocate?
3. Often, consumers themselves are not fully aware of the role internal and external forces play in their decision-making during purchase. List and explain 2 internal and external forces affecting consumer choices?

100 word response to this post:

B2B marketing focuses more on building and maintaining personal relationships. According to Wordstream (2020), “This gives the ability to connect with your targeted audience allows you to separate your business or your client’s business from competitors.” B2C is built off having a transactional relationships. This strategy value efficiency over building personal relationships amongst customers.

Some of the biggest things marketers can do is be readily accessible to their customers. This means answering emails to certain complaints or opinions pertaining to the product. Another, would be offer referral or loyalty programs. One thing customers like is discounts or free items. Next, would be always deliver on your products and promises made. Make sure shipping doesn’t take longer than requested and if so stay in constant communication with the customer. If you promise something extra along with the product make sure the customer receives it. Finally, create a product that is suitable to the clientele you are trying to attract.

I personally believe Age is an internal source that affects anyone’s decision making. Most time developers try to cater to a particular age group, not understand that Age group will change overtime and so will their purchasing habits. What people buy are based off their stage of life and their circumstances at that time. Another would be occupation. Some people buy what they can afford at that time based on the income they have. Companies like Gucci and Louis Vuitton cater to a certain social and financial class, not understanding they could make more I believe if they cater to middle class incomes. An external force I believe is motivation. People buy things based off what pushes them. That motivation pushes them to buy things they think they need or may actually need. Another is Perception. Perception feeds a persons motivation. If they see or think this is something they want or need. That perception motivates them to do what is needed to get it 

choose some sources from appropriate sources in the syllabus supplemental/suggested readings.

*Attempt only two questions. 

*Question # 1, Section A, is compulsory. 

*Choose one more question from Section B. 

*Keep your answers clear, concise and analytical. 

*Address your responses to the specific demands of each question. 

*Limit your answers to 4 (double-spaced, 12-pitch font) pages per question. *Illustrate your answers with pertinent references, and cite key sources consulted. 

*No haphazard submission of papers or excuses for late papers would be accepted.  

*Your answer script must include the questions chosen, your name, and be submitted in PDF. QUESTIONS: SECTION A 

1) Distinguishing between the terms, ‘Third World’ Cinema and Third Cinema, discuss the aims and context of the latter’s emergence, and its significance for the study of global cinema cultures. SECTION B 

2) Examine, with attention to each film’s context, the interplay between culture, community, taboos and relationships in shaping the narrative trajectories of The Salesman and Masaan. 

3) Discuss how the exchanges between personal and national histories shape the political and allegorical inflections of The Cemetery of Splendor and The Great Kilapy.  

4) With reference to the film’s aesthetic strategies and key characters, analyze how the themes of identity, family, anxieties, loss and trauma undergird the narrative dynamics of The Photograph.  

GOOD LUCK KEEP SAFE, HEALTHY AND ENJOY YOUR SPRING BREAK! EXAM GRADING CRITERIA  

‘A’ GRADE RANGE = 90%-100% * Answered all aspects of the questions.  * Cogent application of lectures and readings.  * Cited other relevant materials appropriately.  * Identified characters, directors and situations aptly.  * Clear, engaging and scholarly analyses.  * Avoided pointless summaries of films.  * Hardly any spelling or grammatical errors.  * No colloquialisms (slangs and informal language).  * Kept responses within specified page limits.  * No attempts to ‘stretch’ paper, unduly (through creative pagination, font sizes, etc)  

‘B’ GRADE RANGE = 80%-89% * Answered most aspects of the questions.  * Mediocre applications of lectures and readings.  * Cited other relevant materials unevenly.  * Identified characters, directors and situations aptly.  * Fairly clear, engaging and scholarly analyses.  * Had some pointless summaries of films.  * Occasional spelling and grammatical errors.  * Few, if any, colloquialisms (slangs and informal language).  * Kept responses within specified page limits.  * Probable attempts to ‘stretch’ paper, unduly (through creative pagination, font sizes, etc).  

‘C’ GRADE RANGE = 70%-79% * Answered some aspects of the questions.  * Scant application of lectures and readings.  * Trivial use, if any, of other relevant materials.  * Misidentification of characters, directors and situations.  * Lacked clear, engaging and scholarly analyses.  * Indulgent and artless summaries of films.  * Plentiful spelling and grammatical errors.  * Rife with colloquialisms (slangs and informal language).  * Resourceless use of specified page limits.  * Flagrant attempts to ‘stretch’ paper, (through creative pagination, font sizes, etc)  

‘D’ GRADE = 60%-69% *Gross deficiencies, in range and scope, of a ‘C’ paper. ‘F’ GRADE = 59% and below * Overwhelming attributes, in range and scope, of a ‘D’ paper.  NOTE: For finer differentiations, a plus (+) or minus (-) will be applied to passing grades, only 

NOTE: Remember that your discussion response must include the following:

1. A reflection on the concept we are discussing. Give us a summary of things you learned about this concept from your assigned chapter readings.
2. A thorough example/discussion to support your reflection.
3. A final statement that tells us what you take away from this week’s lesson.
4. Properly formatted in-text citations and references.
5. Strong grammar, spelling, and mechanics.
6. In total your discussion should be at least 250 words.

POST 1####

 In an organization, it is inevitable to lack issues related to power and politics. These behaviors, at times, are excellent when done ethically and can have dire consequences when done the wrong way. People who practice organizational politics without observing ethical considerations are considered to have the characteristics of Machiavellian individuals (Janasz et al., 2014, p. 378). These are people who do not have the plight of others at heart and do everything that will benefit them. For example, a manager in a department can advocate for a pay rise for his/her employees without considering the employees of the other department. Such a person is deemed to be politicking unethically just because he/she is in power.

     What I have learned in this chapter is that politicking, when done the right way, can be beneficial. It will mean winning the war and not the battle. When practicing ethical politics, the questions are, why should I do this? Who will benefit from it? How can I ensure all the parties benefit from what I am considering? How can we collaborate with others to ensure the request is made ethically? And is what I am doing in the best interest of the other? (Janasz et al., 2014, p. 378)

     When one considers such questions, it is easy to develop a plan that will ensure ethical politicking. The advantage of ethical politicking is that it benefits everyone in the organization. Therefore there will be no people backlashing at you for doing things behind their back.

     It is also essential to note that ethical politicking is possible if the organization has the right culture. For example, an open communication channel, rewarding the right people for the right things and working a goal-oriented program (Janasz et al., 2014, p. 378). It is the manager’s role to create such an environment to ensure the politicking done is ethical.

WC:313

POST 2#####

The beginning of this class was challenging for me because I did not spend enough time giving better answers to the questions you asked me at a professional level. I have learned to use different skills, such as comprehensive reading and teamwork, etc.

responsibility and discipline must be constant to change your life because you will have much less conflict and many more rewards in your relationships.  Your connections with people will feel different: more satisfying than frustrating and more understanding than bigoted. I was also a little tense because the grades for this class were the lowest, I had for you throughout my career as a student.

The problem with being clear and specific about your desires is that it causes anxiety.  Do you deserve to ask for things?  Do you dare to annoy people with your needs?  Are you allowed to disappoint, annoy, pressure people to try on your behalf?  The answer is yes.  And the reason is that I am human that I feel, that yearns for things, that I feel pain, that struggles with moments of pain.  All this gives you the right to be heard.

Unfortunately, many people grow up in families that override needs.  And all their lives they are afraid to ask for things, like they are bad or not as if their feelings and pain did not matter.

I learned concepts such as diversity and inclusion are fundamental to any business or organization. We must begin by educating ourselves on the subject, locating the problem or opportunity in our daily life so that we can apply it in our workplaces, show it to our loved ones or friends.

In my experience, companies must not only implement diverse staff attraction programs with inclusive recruitment practices but must also work on the integration, retention, progression, and inclusion of these professionals.  Training at all levels of the company should be promoted in such a way as to generate a change in organizational culture.

The most outstanding thing for me has the enthusiasm that Dr. D. has put in each class on each topic asking us questions, giving the respective feedback that has allowed me to correct mistakes. I have finally enjoyed the different topics and methods using during this class.

References  

De, J. S. C., Dowd, K. O., & Schneider, B. Z. (2002). Interpersonal skills in organizations. Boston: McGraw-Hill.

Public Service Announcement Project Assignment

For the final project, you must work to create a series of three Public Service Announcements 

(PSA) that are on the same health topic. You may select any health topic that is of personal 

interest. You must use theory in order to guide the creation of your PSAs. Each PSA must utilize 

a different theory. You may choose what format your PSAs take (i.e. they can be videos, images,

brochures, pamphlets, etc.). Then, you will conduct a 10-12-minute-long presentation that 

discusses the process that you used in order to construct the PSA. 

PSA Guidelines:



All PSAs should be on the same health topic. 



Each PSA must use a separate theory. 



Specific constructs of theories must be represented within PSAs. 



Select a specific population (audience) to target with your PSAs.

Presentation Guidelines:



Explain what the health issue is.



Explain why the health issue is important to address, what the consequences of the health 

issue are, and its relevance to your intended audience. 



Explain the health communication theory/ies you used to inform each PSAs and how they

were useful in guiding the creation process.



Explain how you created your PSAs.



Show your PSAs at some point during the presentation (does not count toward time)



Have an introduction and conclusion



Cite at least 5 sources out loud in the presentation 



Have a PowerPoint/visual ai

Directions

1. Think about an informative speech that you would like to present on a topic of your choice.
2. The speech can be for any context and any length, but the purpose must be to inform. See the list of example speech occasions for inspiration.
3. Download and answer each question in the the Unit 2 Touchstone Template based on the speech you are thinking of: Touchstone_2_Template.doc
4. Consider your audience, purpose, and thesis and complete Part 1 of the template.
5. Utilize your program resources, the internet or a local library to find three credible sources that are relevant to your speech and complete Part 2 of the template.
6. Read through your sources to identify five pieces of evidence that support your thesis and complete Part 3 of the template. Be sure to use at least three different types of sources (example, statistic, analogy, definition, visual, story, testimony).
7. Review the rubric to ensure that you understand how you will be evaluated. Ask a Sophia learning coach if you have any questions.
8. Review the checklist and requirements to ensure that your Touchstone is complete.
9. Submit your completed Unit 2 Touchstone Template on Sophia.

Touchstone Support Videos

Evaluating your Sources
Maintaining Relevance and Balance

Speech Occasions

Personal

• Demonstration presentation (showing how to do something)
• Product analysis

Academic

• Presenting academic work (paper, research, report)
• Present and explain original creative work

Community

• Sharing relevant information at a community gathering (PTA meeting, boy/girl scout convention, town hall, homeowner’s association, athletic league, school board meeting, etc.)
• Communicating a community initiative or policy

Business

• Presenting to staff (new initiatives, pep talks, announcements, etc.)
• Presenting to colleagues or peers (idea sharing, status updates, etc.)
• Presenting to superiors (project plan, project summary, etc.)

Submission checklist

_ I have completed all aspects of the template.
_ My answers demonstrate thoughtful consideration of each question.
_ I have selected sources that are credible and relevant.
_ I have selected five pieces of support that are relevant to my thesis.
_ I have selected three or more different kinds of support.
_ I have adhered to all of the requirements.
_ I have read through the rubric and I understand how my Touchstone will be evaluated.

Requirements

• All writing must be appropriate for an academic context
• Follow academic writing conventions (correct grammar, spelling, punctuation, and formatting)
• Composition must be original and written for this assignment; plagiarism of any kind is strictly prohibited
• Use a readable 11- or 12-point font
• Submission should include your name and the date
• Submit a single file only, including the answers to all questions
• Acceptable file formats include .doc and .docx.