english 1310

 

Write an analysis of a text (journal article, magazine article, editorial, speech, book, or website) that breaks down the text you are analyzing and shows how it works to inform, persuade, or entertain an audience. Your analysis should read the text carefully and also offer insight into how the text adds new perspective to a particular cultural or social issue that is important to you.

CR Icon Pencil.png Assignment

Analysis is “the act of breaking something down to see how it works” (CEL 153). Analyzing written texts is a common task that requires us to think critically as readers and make connections between what texts are saying and how they are saying it. The goal of analysis is not to evaluate or judge, but rather to uncover “how texts work” (CEL 153).

For this Analysis Essay, you will break down the source text you have chosen to write about, analyzing the context, subtext and appeals used by the author of the source text. Following the guidelines in the CEL (Ch. 6), you will focus both on textual analysis (close reading of the text itself) and contextual analysis (analyzing the text within its larger cultural context). Overall, your Analysis Essay should offer a clear, coherent, and detailed understanding of how the text works, breaking down the writer’s choices and explaining how the writer makes the issue relevant, interesting, and emotionally connected to a community of readers. 

CR Icon Page.png Format and Length

  • Format: Typed, double-spaced, submitted as a word-processing document.
    12 point, text-weight font, 1-inch margins.
  • Length: 1500-2000 words (approx. 6-8 pages)
  • Value: This assignment will be graded out of 100 possible points, and will be part of the Unit 3 assignment group, worth 30% of the grade for the course.
  • Overview: in the Analysis Essay, students will analyze, or break down and explain a source text. This analysis will show students’ original thinking and will also offer insight into how one or more social issues are understood by particular communities. 

CR Icon Question.png Objectives and Questions

These questions help to guide discussion and set up the objectives for this unit.

  • What is analysis? What is the purpose and value of analysis in helping myself and others understand issues that are relevant to us?
  • How can I use analysis to explain and break down complex ideas into parts that audiences can understand?
  • How can writing analysis help me clarify my own thinking and uncover important issues that I might otherwise miss?
  • How can I use writing to focus and organize my thoughts, ideas, and main points about issues that are important to me?
  • How can I write ethically — that is, with careful consideration of the ways I am understanding texts and communicating their value to others?

nternational Monetary Economics

  

PLEASE NOTE THAT WHEN CHOOSING A COUNTRY YOU CAN CHOOSE ANY COUNTRY BUT AUSTRALIA

Assessment name: Assessment 2A (1) Step 1 : Executive summary Report  – Formative assessment on research tasks 1-4 . You will receive feedback on the work submitted to inform and improve your final report due in May

Weight: 5%  

Formative Assignment due date: 17th April –    Submission of  a work  in progress for comment and feedback relating to Executive summary report. 

You are required to  demonstrate  that you have actively engaged with the economic theory and measurement tools taught in the first four course topics and begun to gather information and relevant data trends so you can produce a comprehensive assessment of the international macroeconomic context of a chosen region or country. This can be any country other than Australia. 

Please refer to the Economics page in the Library (Links to an external site.) for information around access to country related information and data 

( ID and code) 

s3614390

[email protected]

Research project Tasks  relating to topics 1 -4 

· Students will receive feedback on their progress which will then inform their final Executive summary report submission due on 16 May

Students need to submit the following :-

·  A word document demonstrating that the group have completed research relating to Topics 1 – 4 as specified below and discussed in tutorials. 

· An RMIT assessment coversheet  (Links to an external site.)

Feedback mode: via Canvas

Learning Objectives Assessed:

CLO’s 1  to 3 

1. Analyse the concept of a nation’s balance of payments to examine the economic importance of changes in a nation’s net foreign wealth position.

2. Synthesize and evaluate theories of exchange rate determination.

3. Assess the policy options available in an open macroeconomic environment.

You will apply research and critical thinking skills to inform strategic approaches, solutions and options

Graduate Outcomes supported: 

This assessment supports the following graduate outcomes.

1) Work ready

2) Global in outlook

3) Innovative

4) Life-long learner

Assessment Details: 

“The King Centre of International Economics  (KCIE)is an economic consultancy that provides independent, quantitative, evidence-based advice to support practical decision-making. Our work is about applying the tools and techniques of economic analysis to help solve problems for our government, private, non-government, and international clients. We work across all sectors and have built a reputation for analysing difficult and complex economic issues, and producing well researched, comprehensive and credible economic assessments. We are proud to make available a wide range of our reports, which are published on our website and available upon request. We have worked in both developed and  developing countries in Asia, Africa,  Europe, Latin  and Northern America and the Pacific, advising on economic policy and institutional development across a diverse range of subjects”. 

Our international  work varies however recent work has included the impact of the government and central bank policies to support the macroeconomy during the pandemic crisis. The analysis we provide   focuses on assessment of the  clients domestic market and their interaction and exposure to  international  markets and key trading partners.  Assessment of expectations regarding relative interest rates, the value of the domestic currency, commodity markets and expected policy directions are also provided

Task: You are graduate employee at  “KCIE” research and you have been allocated to a team asked to provide some current research on a client market  in a country of your choice.  (This can be any major economy in the world for which you can access information for key economy variables) .The audience for the research and the executive summary is the manager of the regional “country” division you have chosen to study, and will be passed on to the client (large company considering expanding operations in your country of choice)  once reviewed by your manager. 

The task is to apply the  economic models covered in class to help the client understand the current economy in the country of choice and the likely implications of changing trade patterns, policy developments and political sentiment towards  globalisation.  Your team are expected to conceptually model  likely changes in key economic variables  with a specific focus on international flows in trade and capital and the mechanisms that drive these flows. You may also choose to explore the development of the digital economy in these countries and explore how the rate of growth of decentralised ledger technologies might impact trade flows across sectors.  As a group you will  be expected to apply the tools developed in the course content to  develop an assessment  the current situation and likely development of your economies macroeconomy.  Your assessment of the international  macroeconomic conditions of your market will support the client by ;-

Helping clients to:

· Be better equipped to make the right strategic business decisions

· Plan more effectively when entering new markets

· Understand the bigger picture when making investment appraisals

· Be better prepared for policy or regulatory change

· Influence policy-makers, officials, regulators, customers or the public with greater authority

You are required to develop a research strategy supported by the set of tasks listed below.

Drawing on that research you are then required to draft an Executive summary report (1400-1500 words) highlighting the key points of your findings and  providing an assessment of expectations regarding relative interest rates, the value of the domestic currency, commodity markets, the digital economy and expected policy directions. 

For example, Why can theory  tell us about recent changes in exchange rates ?, what is the role of monetary and fiscal policy ?and implications for internal and external balance, domestic saving and consumption practices and what this means for the balance of payments? etc… 

The following tasks provide some guidelines to support your research . 

suggested tasks are:-

Task 1 

· Form groups (max 5 – minimum 2) in your tutorial class and update details on Canvas. 

· Identify groups interests and capabilities 

· Set up a shared group within microsoft teams

· Choose the country / region you would like to research

· Consider recent events and complete an initial library desktop review  (Literature search) on the specific region and country 

Task 2

· Begin to identify data sources (most recent available – refer to national statistics websites)  and collate information on trends in  the following variables  referred to in the course materials some examples may be :- 

· Unemployment rate

· CoVid 19 data

· Inflation rates

· Interest rates

· Interest rates of trading partners

· Real GDP growth 

· Balance of payments (current account balance)

· Net Debt – as per International investment position

Task 3

Applying and contextualising the data collated in the previous week assess:-

· Provide an assessment of the countries current account balance? What does this imply about trading consumption across time. what is the economic significance of the Current account balance  and how does that relate to the International Investment position

· Can you deduce anything about preferences for current / future consumption

· What can you determine from (real) interest rates on the return on domestic investment relative to foreign investment. Does capital flow in the direction predicted by the intertemporal model of the current account? Why/ why not?

· Have there been any changes in trading patterns recently

· Have there been any significant change in the digital economy – Has the central bank made reference to use of digital currencies ?

Task 4

· Consider the exchange rate: is it a flexible or managed exchange rate mechanism? and what are driving recent trends in exchange rates ?

· The big mac index – is the markets currency considered under or over-valued according to PPP

· Does the economy have a well developed financial market – is there a high degree of capital mobility across borders?

· Trade in goods and services (how dependent is the economy on international trade in goods and services)?

· What is the role of the central bank in influencing exchange rates (direct or indirect)

· Are there controls on capital flows in and out of the country – Could this be impacted by the use of Cryptocurrencies ?

· If the exchange rate is flexible how volatile have fluctuations being  – could volatility be explained by any of the theories of exchange rate determination

Consider how topic 4 – the elasticities model and the absorption  model might be relevant to your country specific analysis?

week 5 replies

7710 replies posts

 
3 hours agoKarissa Milano Scenario 1COLLAPSE

The behavior analysis did conduct a functional assessment as well as identified the controlling variables for the child’s target behavior. This is crucial because the behavior analyst followed the ethical code 3.0 behavior-analytic assessment. The ethical code 3.0 (a) states that behavior analysts should always conduct assessments before implementing treatments ( Bailey & Burch, 2016). Although, the behavior analyst conducted the assessment, the behavior therapist should also get written consent from the client ( Bailey & Burch, 2016). Code 4.04 approving behavior change programs explain the important of getting written consent from the client( Bailey & Burch, 2016).  The behavior therapist should have gotten written consent which explain the client’s goals and new procedures that will be introduced ( Bailey & Burch, 2016). In this scenario it does not discuss whether the behavior analyst got written consent from the mother. Code 4.50 is also important because the behavior analyst should describe the objectives of the behavior changing programing in writing to the client in a way they can understand it (Bailey & Burch, 2016).  It is crucial for the behavior analyst to discuss this information with the clients to ensure that the clients understand everything and have time during the day to take the data. If the mother does not have time to collect the data I would change the intervention to fit her availability or chose a different intervention. I would make sure before implementing anything that I get the mothers consent and make sure she is okay with the treatment.

 If these attempts fail then the behavior analyst should revert to code number 2.15 (d). The behavior analyst in this situation should review this goal due to the fact the mother is not collecting the data that is needed for the client. This code explains discounting services only when the client no longer needs the service is not benefiting from the service, is being harmed by the service, or when the client request to discounting services (Bailey 7 Burch, 2016). If the behavior analyst feels the client is really not benefiting from the services than the services may be discounted. This would be the very last resort the behavior analyst reverts to.

Reference

Bailey, J., & Burch, M. (2016). Ethics for behavior analysts. ProQuest Ebook 

            Central. https://ebookcentral-proquest-com.library.capella.edu

7711 REPLY POSTS

 
22 hours agoCassandra Huerta U5 Discussion AttachmentCOLLAPSE

I intend to research aggression in children with autism. Aggression is defined as any instance the individual intentionally makes physical contact forcefully with another individual using their body or an object to leave a visible mark, cause an audible sound, or causes the other individual to make an audible sound of pain such as “ouch”, or “that hurts” or causes them to cry; where tears excrete from their eyes.

Newcomb et al. (2019) studies a 13-year-old boy diagnosed with autism spectrum disorder, Ted, with underdeveloped communication skills and problem behavior. The study examined aggression maintained by access to physical attention by two preparations of a functional analysis (FA). After the FA, an assessment was performed to identify stimuli that competed with problem behavior. After the assessment, a non-contingent reinforcement (NCR) intervention, using competing stimuli, was implemented to reduce rates of aggression. Results indicated that implementation of the NCR intervention was followed by decreased rates, more predictable patterns, and diminished intensity of aggressive behavior.

A strength of this treatment is that the results indicate social validity by the decline in the intensity of aggression. However, some limitations of the treatment are that internal validity may be difficult to obtain because aggressive physical contact was unavoidable, therefore, it was not always realistic to expect staff to withhold physical attention. Also, since Ted attended a private specialized education facility, the external validity may be weak, seeing that schools may not be able to have the necessary staff or resources for more intensive treatment settings, therefore, may be less generalizable to other subjects or settings.

Figure 1 shows the rate of aggression across school days. During assessment and standard treatment aggression is extremely variable. However, after the phase change line of non-contingent reinforcement intervention (NCR) and competing stimulus (CS) the results show that the level of aggression is low and becomes stable.

Figure 1. Rate of aggression (left ordinate) and daily count of emergency safety procedures used (right ordinate) across school days; during assessment and standard treatments, and following implementation of the non-contingent reinforcement intervention. 

Cassandra Huerta

MS Psychology | Applied Behavior Analysis

Cooper, J. O., Heron, T. E., & Heward, W. L. (2020). Applied behavior analysis (3rd ed.). Pearson Education.

Newcomb, E. T., Wright, J. A., & Camblin, J. G. (2019). Assessment and treatment of aggressive behavior maintained by access to physical attention. Behavior Analysis: Research and Practice19(3), 222–231. https://doi.org/10.1037/bar0000136

 
3 days agoSophia Augedahl Unit 5 Discussion AttachmentCOLLAPSE

I intend to research the behavior of elopement for the Unit 10 assignment. Preliminary searches have demonstrated a sufficient foundation of research to evaluate many aspects of this behavior.  A study by Boyle et al. (2019) studied treatment of elopement without blocking the child, Abby, a six year old diagnosed with ASD. In this specific study, it was defined as Abby exceeding one meter away from the therapist without permission (Boyle et al., 2019). All sessions with Abby were conducted in an office building a large hall, which was intentional, as Abby’s mother stated she frequently eloped in narrow settings (Boyle et al., 2019). Because blocking was not an implemented strategy, safety measures including locked doors and therapists in entryways were in place to ensure Abby never completely left the setting (Boyle et al., 2019). The design of this study is a reversal design (ABAB) with changing-criterion design embedded within the study (Boyle et al., 2019). A functional analysis screening tool was also conducted, providing information on forms of reinforcement and conditions (Boyle et al., 2019). Forms of validity are not specifically addressed in this study, but IOA was found to be 100% for FA sessions and 95.9% for treatment trials (Boyle et al., 2019). Based on the presented research, internal and social validity looks promising in this study, and it would be worthwhile to further research validity specifically. A baseline was conducted and during this and treatment trials, no consequences were given if Abby eloped (Boyle et al., 2019). Latency was measured as time between therapist’s statement and Abby engaging in eloping (Boyle et al., 2019). During treatment phase, Abby was able to elope at any point during trials because her mother indicated she wanted a treatment not reliant on blocking (Boyle et al., 2019). Based on the data collected and graphs provided, Abby’s behavior involved multiple contingencies, including automatic reinforcement (Boyle et al., 2019).

A strength of this is that Abby achieved a terminal criterion of 54 seconds and no longer attended sessions (Boyle et al., 2019). Another strength is that two generalization probes were conducted, and elopement successfully decreased (Boyle et al., 2019). Because it is difficult to treat behavior maintained by automatic reinforcement, one limitation is that more research is necessary for treating elopement in cases such as these (Boyle et al., 2019). Another limitation is that contingencies for elopement could not be accurately determined (Boyle et al., 2019). Future research could focus on the components of multiple contingencies, including the extent to which each contingency contributes to the elopement (Boyle et al., 2019). Another potential for future research could be conducting sessions in other settings where access to elope is not always available (Boyle et al, 2019). In conclusion, treatment implemented was successful in decreasing elopement, but further research is needed to validate findings and explore components of this study.

Figure 2 below demonstrates results of treatment utilized. Dotted horizontal lines indicate criteria for Abby staying next to the therapist before giving permission to run (Boyle et al., 2019). Variability is the extent that repeated measures produce different outcomes (Cooper et al., 2020). A high amount of variability demonstrates that the practitioner did not have sufficient control over factors impacting behavior (Cooper et al., 2020). Overall, shown in the Figure 2, there is a low degree of variability for nearly 80 trials conducted and a stable level of responding. There is an initially low, stable level of responding in baseline phases, followed by a fairly stable and increasingly high level of responding as trials continue in the rule phase. Level is the value on the vertical axis where measures of a behavior converge (Cooper et al., 2020). The less variability, the less need for a mean level to be measured (Cooper et al., 2020). In the rule phase in this study, there are only six data points that are extremely far off the mean level line (trials 44, 45, 46, 58, 59, 60), indicating that the data is stable and has low variability overall. Lastly, trend is the overall direction taken by data (Cooper et al., 2020). A trend is demonstrated by a line drawn through the data and can be increasing, decreasing, or have zero trend (Cooper et al., 2020). Figure 2 shows a gradually increasing stable trend as trials are conducted over treatment phases and time.

Figure 2. Treatment evaluation for elopement

References

Boyle, M. A., Keenan, G., Forck, K. L., & Curtis K. S. (2019). Treatment of elopement without blocking with a child with autism. Behavior Modification, 43(1), 132-145

Cooper, J. O., Heron, T. E., & Heward, W. L. (2020). Applied behavior analysis. Pearson Education

Deep learning

Learning Objectives

  • Identify differences between passing a test and gaining knowledge (cramming versus learning)

Directions

Review the list below of attributes of experiences that led to deep learning.

Some Attributes of Deep-Learning Experiences

  • Being actively involved with your learning.
  • Engaging in real and meaningful learning activities.
  • Understanding how the learning fits into a bigger picture beyond the structure of a course or class.
  • Reflecting by writing something that personalizes your learning.
  • Believing that you are in a supportive environment without fear of making mistakes or fear of taking risks.
  • Feeling safe from the judgment of others.
  • Actively synthesizing concepts.
  • Relating the information to your life and experience.
  • Integrating new ideas and knowledge with existing knowledge.
  • Discussing ideas with peers or others.
  • Taking a deep interest in the subject.
  • Reflecting on your learning.

Write a journal-style reflection (1–2 pages) of the deep-learning experience you remember. Does the list above remind you of any experiences where you learned deeply? When and where did it take place? How old were you? Were you with peers? Was it a classroom experience or did it take place in another environment—perhaps not a formal learning environment? What were your feelings at the time? What did you learn? Were you able to apply your newly gained knowledge to a real-world situation?

Assignment 1: LASA 2 – Analysis of Real Merger/Acquisition Cases

Using the Internet and other sources, locate two  examples of mergers or acquisitions that failed.  Be sure the articles  contain enough information about what actually happened in the failed  merger or acquisition so that you can answer the questions below.

Directions:

  1. Write a 4 page review comparing the two unsuccessful mergers/acquisitions  you found. Address the following questions for each of the  mergers/acquisitions you chose:
    1. What was the motive behind the merger/acquisition? What internal and  external factors impacted the merger/acquisition decision?  Use  specific examples to justify your response. 
    2. Which of the two unsuccessful merger/acquisitions you reviewed held  the most risk of not working from the onset? Why? Give examples.
    3. Did either company use metrics during the merger/acquisition process  to measure their progress? Describe and explain at least two additional  metrics which could have been used by each company in monitoring their  progress during the M&A process.
  2. Read the following attached article: What makes a merger successful by Paul Walker and David Hanna which describes a successful merger. Comment on the following: 
    1. What research was conducted by both CEO’s on the other business before the merger? Why was this important?
    2. What management strengths and business process expertise did the companies demonstrate that helped make the merger successful?
    3. What role did the vision statement play in the success?  Why is it important to have a vision statement?
    4. Compare the successful merger to one of the unsuccessful mergers you  found.  What three actions did Sage and State of the Art do that the  unsuccessful merger did not do or did not do well? 
  3. Make sure to include at least 3 outside resources, one of which may  be your text, to justify your suggestions.  Your report should be  professional and directed toward middle management.

Cardiorespiratory Complexities

Case Study: Mrs. J.

It is necessary for an RN-BSN-prepared nurse to demonstrate an enhanced understanding of the pathophysiological processes of disease, the clinical manifestations and treatment protocols, and how they affect clients across the life span.

Evaluate the Health History and Medical Information for Mrs. J., presented below.

Based on this information, formulate a conclusion based on your evaluation, and complete the Critical Thinking Essay assignment, as instructed below.

Health History and Medical Information

Health History

Mrs. J. is a 63-year-old married woman who has a history of hypertension, chronic heart failure, and chronic obstructive pulmonary disease (COPD). Despite requiring 2L of oxygen/nasal cannula at home during activity, she continues to smoke two packs of cigarettes a day and has done so for 40 years. Three days ago, she had sudden onset of flu-like symptoms including fever, productive cough, nausea, and malaise. Over the past 3 days, she has been unable to perform ADLs and has required assistance in walking short distances. She has not taken her antihypertensive medications or medications to control her heart failure for 3 days. Today, she has been admitted to the hospital ICU with acute decompensated heart failure and acute exacerbation of COPD.

Subjective Data

  1. Is very anxious and asks whether she is going to die.
  2. Denies pain but says she feels like she cannot get enough air.
  3. Says her heart feels like it is “running away.”
  4. Reports that she is exhausted and cannot eat or drink by herself.

Objective Data

  1. Height 175 cm; Weight 95.5kg.
  2. Vital signs: T 37.6C, HR 118 and irregular, RR 34, BP 90/58.
  3. Cardiovascular: Distant S1, S2, S3 present; PMI at sixth ICS and faint: all peripheral pulses are 1+; bilateral jugular vein distention; initial cardiac monitoring indicates a ventricular rate of 132 and atrial fibrillation.
  4. Respiratory: Pulmonary crackles; decreased breath sounds right lower lobe; coughing frothy blood-tinged sputum; SpO2 82%.
  5. Gastrointestinal: BS present: hepatomegaly 4cm below costal margin.

Intervention

The following medications administered through drug therapy control her symptoms:

  1. IV furosemide (Lasix)
  2. Enalapril (Vasotec)
  3. Metoprolol (Lopressor)
  4. IV morphine sulphate (Morphine)
  5. Inhaled short-acting bronchodilator (ProAir HFA)
  6. Inhaled corticosteroid (Flovent HFA)
  7. Oxygen delivered at 2L/ NC

Critical Thinking Essay

In 750-1,000 words, critically evaluate Mrs. J.’s situation. Include the following:

  1. Describe the clinical manifestations present in Mrs. J.
  2. Discuss whether the nursing interventions at the time of her admissions were appropriate for Mrs. J. and explain the rationale for each of the medications listed.
  3. Describe four cardiovascular conditions that may lead to heart failure and what can be done in the form of medical/nursing interventions to prevent the development of heart failure in each condition.
  4. Taking into consideration the fact that most mature adults take at least six prescription medications, discuss four nursing interventions that can help prevent problems caused by multiple drug interactions in older patients. Provide a rationale for each of the interventions you recommend.
  5. Provide a health promotion and restoration teaching plan for Mrs. J., including multidisciplinary resources for rehabilitation and any modifications that may be needed. Explain how the rehabilitation resources and modifications will assist the patients’ transition to independence.
  6. Describe a method for providing education for Mrs. J. regarding medications that need to be maintained to prevent future hospital admission. Provide rationale.
  7. Outline COPD triggers that can increase exacerbation frequency, resulting in return visits. Considering Mrs. J.’s current and long-term tobacco use, discuss what options for smoking cessation should be offered.

You are required to cite to a minimum of two sources to complete this assignment. Sources must be published within the last 5 years and appropriate for the assignment criteria and relevant to nursing practice.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. 

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Discussion: Project Outline

This discussion assignment is designed to help you plan for the course project, which you are going to submit in Module Nine.

As a preparation for the project submission, you will be creating a communication strategy outline that will serve as the structure for the project paper. This means you have two weeks to think about and work on your submission for the project, which is a major component of this course.

A well-developed strategy requires a well-crafted structure to ensure all criteria are anticipated and addressed. An outline, which sounds basic in scope, requires a fair degree of forethought to ensure the final project fully addresses all key components of the communication strategy. The outline should utilize the proposed subheadings you plan to use in your final paper and should follow the order in which the topics will be addressed in the paper. Why was the adaptive leadership toolkit developed?

For your initial post, you will use the Communication Strategy Outline Template, making sure to utilize the proposed subheadings. You are encouraged to post early in the week so you can incorporate others’ feedback.

In your responses to other learners, be specific in providing information about the outline they submitted, including the following:

  • What specifically did you find useful in the outline?
  • How was the outline organized? Was it done in a professional manner?
  • Did the outline address all the sections? If not, what was missing?
  • Would the outline be clear to someone seeing it for the first time? Identify the sections that were not clear.
  • What are your recommendations for next steps?

SPEECH 101

                                                                  PERSUASIVE SPEECH OUTLINE

TOPIC: WHAT ARE THE PROBLEMS OF SOCIAL MEDIA?

 THIS ONE BELOW IS A SAMPLE OR GUIDELINES OF HOW TO WRITE PERSUASIVE OF PROBLEMS OF SOCIAL MEDIA.

TOPIC : Safe sex is the best sexGeneral purpose:To persuadeSpeech goal: I want my audience to be convinced that using latex condoms as a method of contraception will reduce the chances of pregnancy and transmitting sexually transmitted infections (STIs).1.   ATTENTION STEP:The video I am about to show might be uncomfortable for you to watch, but I would advise that you watch it carefully as it provides very useful information. The 30-second video clip is from a trailer of the film, “Contracted”, produced and uploaded to YouTube by Film Is Now Hollywood (2013).Transition: The way we treat our sexual health will directly impact the chances of pregnancies and being infected. 2. NEED STEPUnfortunately, many think any kind of birth control method will protect against sexually transmitted diseases ((STDs). Many methods also require a condom to reduce the risk of contracting STDs. According to the Department of Health and Human Services (DHHS, 2015, the ages of 15 to 24 account for nearly half of the 20 million new cases of STDs yearly. The DHHS also says that four in ten sexually active teen girls have had an STD that could cause infertility or even death.The U.S. Food and Drug Administration (FDA, 2015) reminds us that the AIDs virus is fatal as it has no known cure.Also the Centers for Disease Control and Prevention (the CDC) 2014, provides that 1,700 teens ages 15 to 17 give birth every week.Giving birth during the teen years has been linked to increased medical risks for mom and baby (CDC, 2014). The same source states that becoming a teen mom often affects whether the mom finishes high school, goes to college and the type of job she will get.Transition Sentence: However, these issues can be prevented with proper use of condoms.3.SATISFACTION STEP

The correct use of latex condoms is highly effective in preventing sexual transmissions of HIV during oral, anal and vaginal intercourse, this according to Advocates for Youth (2014). Condoms when used effectively prevents herpes, syphilis, chlamydia, cervical cancer (CDC, 2014). From Advocates for Youth (2014), 95% of women who constantly use condoms as a method of contraception within a year will be pregnant free. That source provides the following:Always use a condom even if your partner doesn’t want to, or you think you know him/her very well. The CDC also provides that when using the male condom: Pinch air out of the tip of the condom, and unroll it all the way down the male organ. After sex but before pulling out, hold the condom at the base, pull out while holding the condom, carefully remove it and discard it in the trash. Throw away old condoms as they may be defective. Like rubber bands they weaken with age.  Be sure to examine condoms before buying them.Don’t be embarrassed to go into a store and ask for condoms, as this shows that you’re being responsible, and accept sexuality as a part of normal living.Transitions: Just imagine, 4.VISUALIZATION STEP: Ladies and gentlemen with a range of benefits, it is important that you learn to use latex condoms effectively to protect yourselves and prevent unwanted pregnancies and develop infections. If you don’t follow my advice;You may become infected with an STD; you could cause severe damage to your reproductive organs and you could even die. The DHHS in 2015 states that you could become sterile; damage your heart, kidneys and brain, and even increase your risk of getting cancer of the cervix.If you follow my advice and the suggestions I provided, you could live a long and happy life and lower your chances of getting serious health issues due to STIs.Transition: What can you do, you may ask?5.ACTION STEP: For further information on how to prevent the spread of sexually transmitted diseases and to stay sexually healthy:Visit the Planned Parenthood website at planned parenthood.org, or call then at 1-800-230-PLAN. The Student Support and Wellness Center here at BCCC also provides regular workshops on maintaining good sexual health. The Center is located in the main building MNB 297 here at BCCC. You may call the director or her office to make an appointment at 410-462-8345, or to find out when the next workshops are coming up.Thank you all for listening.

REFERENCESAdvocates for Youth. (2014). Condom Effectiveness. Retrieved November 21, 2015, from http://www.dvoocatesfor youth.org/publicationsCenters for Disease Control and Prevention. (2014) Preventing Pregnancies in Younger Teens. Retrieved November 21, 2015 from http:/cdc.gov/vital signs/young-teen-pregnancyPlanned Parenthood. (2014) Condoms. Retrieved November 21, 2015 https://www.youtube.com/watch?v=T5q65Brh4SI AND from https://www.plannedparenthood.org/learn birth-control/condomContracted official trailer (2013). https://www.youtube.com/watch?v=T5q65Brh4SI Retrieved  November 20 2015 from Youtube.U.S. Department of Health and Human Services. (2015). Office of Adolescent Health. RetrievedNovember 21, 2015, from http://www.hhs.gov/ash/oah/adolescent-health-topics/reproductive-health/stds.htmlU.S. Food and Drug Administration. (2015). Condoms and Sexually transmitted Diseases. Retrieved November 21, 2015 from http://www.fda.gov/ForPatients/Illness/HIVAIDS?ucm126372.htm

All these are mumbled jumbo but to get the vivid account of the ouline to persuasive speech on the topic benefits of social media in day to day life from the upload file. FIVE (5) PAGES EXCLUDING WORKS CITED AND NO PLAGIARISM.

Making ER diagrams.

On page 89 of your textbook, complete exercises E.3.5a-E.35j. Use the tool ERDPlus (https://erdplus.com/standalone (Links to an external site.)) to create the diagrams.

Submit your answers in a Microsoft Word document :

The instructions are as follows: 

E3.5    For the ER diagrams created in the following exercises, map the ER diagram into a relational schema and do the following:

E3.5a  For exercise E2.2a, show several records in each relation and mark those values that indicate mandatory participation on the 1 side and those that indicate optional participation on the M side.

E3.5b  For exercise E2.2b, show several records in each relation and mark those values that indicate optional participation on the 1 side and those that indicate mandatory participation on the M side.

E3.5c  For exercise E2.2c, show several records in each relation and mark those values that indicate mandatory participation on the 1 side and those that indicate mandatory participation on the M side.

E3.5d  For exercise E2.2d, show several records in each relation and mark those values that indicate optional participation on the 1 side and those that indicate optional participation on the M side.

E3.5e  For exercise E2.2e, show several records in each relation and mark those values that indicate mandatory participation on one side and those that indicate optional participation on the other side.

E3.5f  For exercise E2.2f, show several records in each relation and mark those values that indicate mandatory participation on one side and those that indicate mandatory participation on the other side.

E3.5g  For exercise E2.2g, show several records in each relation and mark those values that indicate optional participation on one side and those that indicate optional participation on the other side.

E3.5h  For exercise E2.2h, show several records in each relation and mark those values that indicate mandatory participation on one side and those that indicate optional participation on the other side

E3.5i  For exercise E2.2i, show several records in each relation and mark those values that indicate mandatory participation on one side and those that indicate mandatory participation on the other side.

E3.5j  For exercise E2.2j, show several records in each relation and mark those values that indicate optional participation on one side and those that indicate optional participation on the other side.

Note: I will attach E.2.2a-j as a references to do the exercises, but you are not supposed to be doing them. You are supposed to be answering 3.5a-j.

Strategic Marketing & Value for the Customer

 

MRKT 310 Principles of Marketing

Week 2 Writing Assignment

Strategic Marketing & Value for the Customer

Learning Outcomes

  1. Creating Value for Customers:  Student can demonstrate an understanding of the concept of value creation. 
  2. The Role of the Customer in Company Mission.  Student can assess the company’s commit to serving customer needs as evidenced in a company’s mission statement.
  3. SWOT analysis:  Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results. 
  4. Competitive Analysis:  Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.

Directions

  • Step One: Select your product or service offering from the list in Writing Assignment Instructions. The same product/service will be used in all four of your writing assignments.
  • Step Two: Research your product or service offering through the Internet and UMGC’s virtual library.  Your references will need to be mostly academic sources; see library services if you do not know what an academic source means and your own outside research.  Do not limit yourself to searching solely on the product or service name.  Look up the industry it is in.  Hoovers.com database is a good place to search for this information in the UMGC library; search on that industry as well.  Look up the direct competitors.  Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors.  If relevant and possible, you may want to visit a retailer to compare the products on the shelves or visit all of the websites.  Keep all your research as you will need it for future writing assignments. 
    • [Optional] You may want to calculate the lifetime value of a customer.  See the discussion of the lifetime value calculation in the week’s reading, and calculate the LTV using this simple equation:  LTV = (Price) * number of annual purchases * number of years expected to purchase – initial acquisition costs.  For simplicity sake, you can assume your customer will have a relationship with you for ten years and you can make an educated guess as to how much the initial acquisition costs were to get that person as a customer in terms of advertising or other types of promotion efforts.   If you are not a customer yourself, make and share your assumptions about your calculation. If you are not a customer, you might want to find someone who is.  Ask them why they are loyal to the product or service. 
  • Step Three:  Prepare your assignment to answer each of the following questions (two in part 1 and two in part 2).  Although you do not need to repeat the question, each section should have a heading.  The paper should contain approximately 4-5 total pages of analysis for the responses to the questions.  See Writing Assignment Instructions for full details of the requirements. 

Part 1 – Customer Value & Role in Mission

  1. Creating Value for Customers. Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content.  Discuss how you think the company creates value for its customers based on the concepts in this week’s readings. 
  2. Role of the Customer in the Company’s Mission.  The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company’s mission statement.  Find your company’s mission statement.  Copy, paste and cite the company mission statement (or attach as an exhibit if it is too long). Comment on its effectiveness in demonstrating the company’s commitment to having a customer focus.  Could the mission statement have more focus on the customer?  How would you recommend it be modified?  Is it supported with value statements or other evidence of a customer focus?  

Readings :

What is Marketing? (2015). Principles of Marketing. University of Minnesota Libraries Press. https://open.lib.umn.edu/principlesmarketing/part/chapter-1-what-is-marketing/

Strategic Planning. (2015). Principles of Marketing.  University of Minnesota Libraries Press. https://open.lib.umn.edu/principlesmarketing/part/chapter-2-strategic-planning/

 Customer Satisfacttion, Loyalty, and Empowerment. (2015). Principles of Marketing. University of Minnesota Libraries Press. https://open.lib.umn.edu/principlesmarketing/part/chapter-14-customer-satisfaction-loyalty-and-empowerment/