Assignment Content

1. Imagine you have been asked to give a presentation at a medical coding and billing conference. You will create 5 posters that correspond to the following body systems to hang around the room as visual aids for your presentation. 
   • Week 1: Nervous system
   • Week 2: Endocrine system
   • Week 3: Musculoskeletal system
   • Week 4: Reproductive system
   • Week 5: Dermatological system
   • Create a 250- to 350-word informative poster in which you: 
   • Explain common medical terms for the structure and function of the nervous system. 
   • Describe major diseases that affect the nervous system and the vital laboratory and diagnostic tests used to assess those diseases.
   • Describe the main health care providers for the neurology department.
   • Note: You may choose to connect your poster to systems learned in Anatomy and Physiology I.

     Consider your audience when creating your poster and make it informative and visually appealing. Consider including a mix of graphics, objects, and text that contribute meaning to the overall topics and content. Refer to the Posters page on the Microsoft® website for poster examples.

     A poster is a one page presentation of the required material.

     Use information found in diagrams/charts from this week’s readings located in the Learning Activities folder.

     Cite at least 2 peer-reviewed or similar references to support your assignment.

Write a 4–6 page paper in which you:

1. Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings.
2. Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings.
3. Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies.
4. Assess the value of the various marketing research tools that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify your response.
5. Use at least five quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment:

• Propose competitive marketing entry strategies, communication strategies and marketing research tools for health care organizations.

prior to beginning this assignment, please review your written assignments and required readings and resources in Weeks 1 through 6.

The Final Presentation will culminate this week’s research and incorporate work from the previous five weeks of the course. You will create a screencast (screen recording) of an eight- to 12-slide PowerPoint presentation that will include the points listed below along with components highlighted in your Week 1 assignment’s proposal and appropriate peer-review feedback from Weeks 2 and 5, as well as your Week 2 through 5 written assignments. You are to create your presentation as though you were presenting the elements to a group for review. Note: You will use a screencasting video creation tool of your choice which will record your voice and the presentation on your computer screen (see the instructions below). If you run into a problem using a screencasting tool, please contact your instructor for alternative instructions.

In your Final Presentation, you should

• Present the needs that were highlighted within your selected case study as it applies to your “ABC Health Care” organization.
• Propose a risk analysis strategy on how organizational needs were met in accordance with applicable laws and standards.
• Assess the essential components of health care decision making models, emphasizing the system development life cycle (SDLC).
• Determine the impact technology has on cultural factors in health care provisions and decision-making.
• Evaluate the roles and responsibilities of key players in strategic planning and continuous quality improvement.
• Assess enterprise-wide data’s role in health information governance.
• Compare and contrast the roles of technology and enterprise-wide information as it relates to data governance.
• Summarize best practices and policies as they relate to data governance, information exchange, and technical and structural interoperability.
• Explain the economic impact of your proposed system acquisition.
• Formulate and provide answers to three questions that you feel would be appropriate for the board to ask.

Part 1: Creating the PowerPoint

Your PowerPoint presentation should be eight to 12 slides in length. Add speaker’s notes (Links to an external site.)Links to an external site. to the bottom of each slide for ease of narration (as your video script) and to provide accessible content to students with accessibility needs. (See the Final Presentation section below for specific details that need to be included).

Presenting engaging multimedia content also improves learner retention of information. You may wish to include visual enhancements in your presentation. These may include appropriate images, a consistent font, appropriate animations, and transitions from content piece-to-content piece and slide-to-slide. (Images should be cited in APA format as outlined by the Ashford Writing Center guide to Tables, Images, & Appendices (Links to an external site.)Links to an external site.. Students may wish to use the Where to Get Free (and Legal) Images (Links to an external site.)Links to an external site. guide for assistance with accessing freely available public domain and/or Creative Commons licensed images.) It is recommended that you access Garr Reynolds Top Ten Slide Tips (Links to an external site.)Links to an external site. and Simple Rules for Better PowerPoint Presentations (Links to an external site.)Links to an external site., which provide useful assistance with creating successful PowerPoint presentations.

Part 2: Creating the Screen Recording using any screencasting platform your wish.

Quickstart guides are provided for Screencast-O-Matic and Jing platforms for video recording your PowerPoint presentation on your computer screen, but you are welcome to use any of the many free screen recording platforms available. For guidance on recording your screen using Jing, access the Jing Tutorial (Links to an external site.)Links to an external site. pages. For guidance on using Screencast-O-Matic, access the Screencast-O-Matic Tutorial (Links to an external site.)Links to an external site. pages. Quickstart guides for Screencast-O-Matic and Jing are also provided for your convenience. For advice and information on the Do’s and Don’ts of webcam presentations, please review the Webcam Recording Do’s and Don’ts (Links to an external site.)Links to an external site..

Be sure to copy and paste the screencast URL to the top of your speakers notes on slide one and at the bottom of the reference slide in your PowerPoint presentation.

When creating a screencast of your presentation,

• Include a title for your presentation in the description box when you publish your screencast.
• Limit your presentation to between 8 and 12 minutes.
• It is highly recommended that you practice reading through your script prior to beginning the screencast capture. Do not read your slides. The slides should provide general talking points.
• The speaker notes for the presentation comprise your script and also make your PowerPoint accessible.
• Copy and paste the screencast URL to the top of your speakers notes and at the bottom of the reference slide in your PowerPoint presentation prior to submitting your PowerPoint in the assignment drop box.
• All sources used within the presentation must be cited properly within the slides and included on the required reference slide, which will be the last slide of the presentation.
• Due to the time limit of your presentation, you are not required to speak or read through the reference slide. However, all sources used within the PowerPoint must be cited properly with in-text citations where necessary and a separate final reference slide.

Part 3: Submit your PowerPoint presentation into Waypoint for grading.

The Final Presentation

• Must be eight to 12 slides in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site.. The presentation must include a screencast of an 8- to 12-minute audio or audiovisual presentation.
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must begin with an introductory slide with a succinct thesis statement (Links to an external site.)Links to an external site..
• Must address the chosen topic with critical thought.
• Must end with a conclusion slide that reaffirms the thesis.

Methodology and Rationale Instructions

Prompt: In 100-300 words describe a hypothetical methodology for studying your research topic. In the same document, in 250-350 words, create a rationale to a scholarly audience of experts on your topic justifying studying your proposed research question to your audience. 

Requirements:

1.  Do not use first or second person in the rationale, but you may use first person in the methodology.

2.  In addition to a specific explanation of how you will test your research question, your methodology should explain how you will analyze the data and how you would recognize a significant result. Use the following outline to build your methodology paragraph. Generally, 1-2 sentences will be enough for each item:

a.  Explain who or what your sample is and how you will locate it. 

b.  Describe your independent variable’s process.

c.  Describe how you will collect and observe your data.

d.  Describe how you will analyze your data. 

e.  Describe what a significant result would look like.

3.  In your rationale, the question you are answering is this: Why is your research proposal a good way to study this problem, and why should we fund this research? Pretend you are convincing a board of academics in this field that your research proposal is worth financial support. Remember: your audience is already experts in the field, so you do not need to explain basic principles. 

4.  Your grammar, spelling, and punctuation should be flawless. Visit the Liberty University writing centers if you want extra help: https://www.liberty.edu/academics/casas/academicsuccess/index.cfm?PID=38382

5.  Use APA formatting; no abstract or title page is required, but do include a reference page if you use sources. 

Additional Suggestions for Methodology:

1.  Look up methodologies in the journal articles you have been researching and use those as models and guides. 

2.  Everyone’s methodology will look a little bit different. Your methodology may include an experiment with two groups getting different treatments, one group that gets tested before and after a treatment, or a large group of people filling out a survey. Or you may be suggesting a research proposal that involves reading literature and analyzing it. 

3.  Remember that simply reading textbooks or other journal articles is just secondary research. A good methodology does primary research and finds new information rather than just compiling old information. 

4.  Whatever you do, make sure that your results cannot be brought into question. For instance, if you wanted to test the effects of a drug on humans and did not clarify what humans, I might wonder if your results would be skewed because more or fewer men or women could be in different experimental groups than in the others. Be specific about your demographics or aspects of your methodology.

5.  Or if you were doing a study of postmodern literature but did not say when the postmodern era began, you would get very different results based on your cutoff date. 

6.  You can be creative with your methodology, but you must also be skeptical. Would you have faith in your methods to return a reliable result?

7.  Here are a few questions you can ask yourself to get started: 

A.  What would I need to find to suggest that my hypothesis is correct? 

B.  How can I eliminate variables that might confuse my results? (i.e. If studying effects of sunlight on positivity in a work environment, make sure you are not also adding free food or opportunities to walk around.)

C.  If you’re studying humans, which ones, and why does it matter? How old are they? What ethnicity? What religion? What income level? What education level? Not all of these will matter for every study (education level would be more important than religion in studying effects of education on earning potential), but identify the ones that do.

D.  If you’re doing textual analysis, what texts do you plan to analyze? And what will you be looking for when you read them? 

Additional Suggestions for Rationales: 

1.  Usually the introduction of a journal article shares some similarities with a rationale—they both typically mention the problem being studied and why it’s important to learn about it. Use the journal articles you’ve researched so far as models and guides for developing your rationale. 

2.  Your rationale will likely be 1-2 paragraphs.

3.  You can begin your first paragraph with a mini thesis statement that sounds something like “Research Topic X is important to study because a significant finding will have such-and-such an effect(s).” Use your own words, but those key elements (research topic, value judgment, effect(s) that is important to your audience, etc.) should appear in your justification. 

4.  The rest of your rationale can expand on these effects as you connect those to your audience and show the importance of what you are proposing studying.

5.  The last sentence of your rationale should summarize your main idea and emphasize the importance again. 

6.  Remember to speak in terms of what your audience (the people you want to convince) want. Are they philanthropic and want to help others? Are they considering you for a research grant to promote an area of study they care about? Don’t make it obvious you’re talking to someone in particular (i.e. “Because my audience loves children, I want to study children.”), but consistently speak in terms of the benefits others will receive from what you find. These do not need to be big benefits either—research is often a series of small steps towards big conclusions.