1. According to your textbook, what percentage of college students change their majors at least once? How many times does the typical college student change their major? According to your textbook, what are the seven top skills employers look for? Does this class fit one (or more) of the seven?
2. According to the author of your textbook, when must one cite their information in a presentation? According to your textbook, what information must be in the citation of an academic journal article? A magazine article? A web page? A motion picture? According to your textbook, what is GALILEO?
3. An Associate’s Degree is typically limited to how many college hours/credits? A Bachelor’s Degree is typically limited to how many college hours/credits? How many hours/credits are required for “core” classes at Dalton State College (where the author of your textbook teaches communication studies)?
4. According to your textbook, how are college courses more demanding than high school classes? Please identify the four primary differences between college courses and high school classes identified in your textbook?
5. What is the “10-20-30” rule? What are seven tips your author gives for successful online presentations? According to your textbook, what are some positive aspects of humor in a presentation? What are some negative aspects of humor in a presentation?
6. What does the author of your textbook mean when she says colleges/universities are “autonomous?” Please be specific. What was the name of the first university? When was it founded? What was the name of the first British university? When was it founded?
7. According to you textbook, what are four core values of colleges/universities? What are twelve characteristics of most college faculty that it is important for students to know?
8. According to your textbook, what are seven “Don’ts” to avoid with your college professors? What is the one keyword the author of your textbook feels is necessary for success at the college level? What book did she learn this from?
9. What are the six theories of learning the author of your textbook identifies? Please identify each one, and then briefly explain each one. What are the three steps the author idientifies to take to control both speech and test anxiety?
10. According to your textbook, what is the difference between a college and a university? What does the author of your textbook mean when she refers to the term “metacognition?” What does she mean when she refers to the phrase “time on task?” What does SQ3R mean? Please explain.

Extra Credit: According to your textbook, what is the one thing that is the “Kiss of Death” when it comes to online speaking?

  

• Slide  Conclusion  Only  1  slide   

Consider the following scenario:

Phoenix Community Health Center is a federally qualified health center with about 20,000 patients that averages 110,000 visits per year and is working on implementing two MRI machines. Maddy is the health care manager for the facility and has been given the task to oversee the integration process. Maddy is fairly new to the health center and not very familiar with the integration process to be followed.

Develop a slide Microsoft® PowerPoint® slide presentation explaining the integration process the health care manager will need to follow to ensure the integration process is effective, and in which you:

• Explain the integration process.
• Identify strategies to ensure the integration process is effective.
• Identify information systems that support quality initiatives when integrating a new technology.
• Explain the benefits of the information systems to the organization integrating the new technology.
• Propose a tool and explain the importance of the tool so as to assist with education and training in the integration process. Include:
• Provider and staff training
• Patient training and support

List major points in the slides. Include detailed explanations in the speaker notes that correlate to each point.

Include videos, audio, photos, diagrams, or graphs as appropriate.

Include at least 2 references to support your presentation.

Format citations according to APA guidelines.

 Vivian Milroy Callaway, vice president for the Center for Learning and Experimentation at General Mills, retells the story for the “indulgent, delicious, and gooey” Warm Delights product. She summarizes, “When you want something that is truly innovative, you have to look at the rules you have been assuming in your category and break them all!”

When a new business achieves a breakthrough, it looks easy to outsiders. The creators of Betty Crocker Warm Delights stress that if the marketing decisions had been based on the traditions and history of the cake category, a smaller, struggling business would have resulted. The team chose to challenge the assumptions and expectations of accumulated cake category business experience. The team took personal and business risks, and Warm Delights became a roaring success.

 

PLANNING PHASE: INNOVATION, BUT A SHRINKING MARKET

“In the typical grocery store, the baking mix aisle is a quiet place,” says Callaway. Shelves sigh with flavors, types, and brands. Prices are low, but there is little consumer traffic. Cake continues to be a tradition for birthdays and social occasions. But, consumer demand has declined. The percentage of U.S. house-holds that bought at least one baking mix in 2000 was 80 percent. Fifteen years later the percentage was about 62 percent, a very significant decline.

Today, a promoted price of 89 cents to make a 9 × 12 inch cake is common. Many choices, but little differentiation, gradually falling sales, and low uniform prices are the hallmarks of a mature category. But it’s not that consumers don’t buy cake-like treats. In fact, indulgent treats are growing. The premium prices for ice cream ($3.00 a pint) and chocolate ($3.00 a bar) are not slowing consumer purchases.

The Betty Crocker marketing team challenged the food scientists at General Mills to create a great-tasting, easy-to-prepare, single-serve cake treat. The goal: Make it indulgent, delicious, and gooey. 

The team focused the scientists on a product that would have:

• Consistent great taste.

• Quick preparation.

• A single portion.

• No cleanup.

The food scientists delivered the prototype! Now, the marketing team began hammering out the four Ps. They started with a descriptive name “Betty Crocker Dessert Bowls” and a plan to shelve it in the “quiet” cake aisle. This practical approach would meet the consumer need for a “small, fast, microwave cake” for dessert. Several marketing challenges emerged:

• The comparison problem. The easy shelf price comparison to 9 × 12 inch cakes selling for 89 cents would make it harder to price Dessert Bowls at $2.00.
• The communication problem. The product message “a small, faster-to-make cake” wasn’t compelling. For example, after-school snacks should be fast and small, but “dessert” sounds too indulgent.
• The quiet aisle problem. The cake-aisle shopper is probably not browsing for a cake innovation.
• The dessert problem. Consumers’ on-the-go, calorie-conscious meal plans don’t generally include a planned dessert.
• The microwave problem. Consumers might not believe it tastes good.

In sum, the small, fast-cake product didn’t resonate with a compelling consumer need. But it would be a safe bet because the Dessert Bowl positioning fit nicely with the family-friendly Betty Crocker brand.

IMPLEMENTATION PHASE: LEAVING BEHIND THE SECURITY OF FAMILY

The consumer insights team really enjoyed the hot, gooey cake product. But they feared it would languish in the cake aisle under the “Dessert Bowl” name since this didn’t capture the essence of what the food delivered. They explored who the indulgent treat customers really are. The data revealed that the heaviest buyers of premium treats are women without children. This focused the team on a target consumer: “What does she want?” They enlisted an ad agency and consultants to come up with a name that would appeal to “her.” Several independently suggested the “Warm Delights” name, which became the brand name.

An interesting postscript to the team’s brand name research: A competitor apparently liked not only the idea of a quick, gooey, microwavable dessert but also the “Dessert Bowls” name! You may now see its competitive product on your supermarket’s shelves.

Targeting on-the-go women who want a small, personal treat had marketing advantages:

• The $2.00 Warm Delights price compared favorably to the price of many single-serve indulgent treats.
• The product food message “warm, convenient, delightful” is compelling.
• On-the-go women’s meal plans do include the occasional delicious treat.

One significant problem remained: The cake-aisle shopper is probably not browsing for an indulgent, single-serve treat.

The marketing team solved this shelving issue by using advertising and product point-of-purchase displays outside the cake aisle. This would raise women’s awareness of Warm Delights. Television advertising and in-store display programs are costly, so Warm Delights sales would have to be strong to pay back the investment.

Vivian Callaway and the team turned to market research to fine-tune the plan. The research put Warm Delights (and Dessert Bowls) on the shelf in real grocery stores. A few key findings emerged. First, the name “Warm Delights” beat “Dessert Bowls.” Second, the Warm Delights with nuts simply wasn’t easy to prepare, so nuts were removed. Third, the packaging with a disposable bowl beat the typical cake-mix packaging involving using your own bowl. Finally, by putting the actual product on supermarket shelves and in displays in these stores, sales volumes could be analyzed.

EVALUATION PHASE: TURNING THE PLAN INTO ACTION!

The marketing plan isn’t action. Sales for Warm Delights required the marketing team to (1) get the retailers to stock the product, preferably somewhere other than the cake aisle, and (2) appeal to consumers enough to have them purchase, like, and repurchase the product.

The initial acceptance of a product by retailers is important. But each store manager must experience good sales of Warm Delights to be motivated to keep its shelves stocked with the product. Also, the Warm Delights team must monitor the display activity in the store. Are the displays placed in the locations as expected? Do the sales increase when a display is present? Watching distribution and display execution on a new product is very important so that sales shortfalls can be addressed proactively.

Did the customer buy one or two Warm Delights? Did the customer return for a second purchase a few days later? The syndicated services that sell house-hold panel purchase data can provide these answers. The Warm Delights team evaluates these reports to see if the number of people who tried the product matches with expectations and how the repeat purchases occur. Often, the “80/20 rule” applies. So, in the early months, is there a group of consumers who buy repeatedly and will fill this role?

For ongoing feedback, calls by Warm Delights consumers to the toll-free consumer information line are monitored. This is a great source of real-time feedback. If a pattern emerges and these calls are mostly about the same problem, that is bad. However, when consumers call to say “thank you” or “it’s great,” that is good. This is an informal quick way to identify if the product is on track or further investigation is warranted.

GOOD MARKETING MAKES A DIFFERENCE

The team took personal and business risks by choosing the Warm Delights plan over the more conservative Dessert Bowls plan. Today, General Mills has loyal Warm Delights consumers who are open to trying new flavors, new sizes, and new forms. If you were a consultant to the Warm Delights team, what would you do to grow this brand in terms of product line and brand extensions?

Questions

1. What is the competitive set of desserts in which Warm Delights is located? (10 marks)
2. (a) Who is the target market?  (10 marks)
   (b) What is the point of difference on the positioning for Warm Delights?  (10 marks)
   (c) What are the potential opportunities and hindrances of the target market and positioning? (10 marks)
3. (a) What marketing research did Vivian Callaway execute?  (10 marks)
   (b) What were the critical questions that led her to conduct research and seek expert advice? (10 marks)
   (c) How did this affect the product’s marketing mix price, promotion, packaging, and distribution decisions? (10 marks)
4. (a) What initial promotional plan directed to consumers in the target market did Callaway use? (10 marks)
   (b) Why did this make sense to Callaway and her team when Warm Delights was launched? (10 marks)
5. If you were a consultant to Vivian Callaway, what product changes would you recommend to increase sales of Warm Delights? (10 marks)

  

Research George Polya’s problem-solving principles and techniques from the AIU Library or on the Internet.
 

Although the scenarios below are not specific mathematical situations, they will require application of Polya’s principles to obtain a reasonable solution.
 

Choose 1 of the following scenarios:

• You are on your      way to a very important doctor’s appointment and just barely have enough      time to get to the appointment. You know that if you do not get to the      appointment on time, it will cost you $200 and you will not be able to get      another appointment for weeks. In your haste, going through your front      door, you accidentally tear a big hole in your dress or pants. What do you      do now? 
• A recipe for a      sheet cake that serves 54 people is:
       • ½ cup butter
       • ¼ cup oil
       • 3 cups of baking flour
       • 1 tablespoon baking powder
       • 6 eggs
       • 1 cup milk
       • 2 cups sugar
       • ½ teaspoon vanilla extract

After everything is mixed into a cake batter, you are supposed to pour it into a floured 12 in. by 18 in. by 1 in. sheet cake pan. However, all you have is a 9 in. by 14 in. by 1 in. pan, an 8 in. square pan 1 in. deep, and two 8 in. diameter round pans 1 in. deep. Your 46 guests will be arriving shortly, so you do not have time to go to the store to get the correct-sized pan. How will you have enough cake for each guest to have a piece without wasting too much batter?

• It is after      midnight, and your kitchen sink cold-water supply has sprung a leak. You      know you will not be able to get a plumber to fix the sink for several      hours. You do not know where the water turn-off is, and you do not have      any plumbing experience. What will you do to minimize the damage?

 Follow Polya’s principles to solve your problem.
o Explain your interpretation of what the problem really is about and what the consequences are if the problem is not solved (i.e., do you understand the problem?).
o Develop and write down a strategy for solving this problem. What do you need to know or do to solve this problem?
o Use your strategy to attempt to solve your chosen problem; show the steps in the correct order for your attempted solution.
o Did your strategy actually solve the problem? How do you know?
o Suppose that your solution did not solve the problem. What would be your next action?

 

GCU’s Statement on the Integration of Faith and Work states, “We recognize and embrace the potential of human work for furthering the greater good and strive to further the good of the culture and the society.” Consider how you might approach the following scenario in a manner that is in accord with the spirit of GCU’s perspective of the integration of faith in one’s workplace.

Scenario:

Tones Company purchased a warehouse in a downtown district where land values are rapidly increasing. Gerald Carter, controller, and Wilma Ankara, financial vice president, are trying to allocate the cost of the purchase between the land and the building. Noting that depreciation can be taken only on the building, Carter favors placing a very high proportion of the cost on the warehouse itself, thus reducing taxable income and income taxes. Ankara, his supervisor, argues that the allocation should recognize the increasing value of the land, regardless of the depreciation potential of the warehouse. Besides, she says, net income is negatively impacted by additional depreciation and will cause the company’s stock price to go down. (Based on Concepts for Analysis 10-6 from Intermediate Accounting.)

Write a paper (500‐750 words) that addresses the following:

1. Recommendation of an ethical decision in the scenario.
2. Explanation of how the ethical decision supports the good of the culture and the society.
3. Implications of applying a Christian worldview within the accounting workplace, in general.

The paper may be written in the first person and must be grammatically correct. At least two external sources should be cited.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is not required. 

You are required to submit this assignment to Turninit.