you will identify one behavior that you would like to change and monitor that behavior for 7 days. Using principles outlined in chapter 3 of your textbook, you will then implement behavioral strategies (stimulus control, self-reinforcement) over the next 14 days in an attempt to change the target behavior. Your target behavior can be either a health-compromising behavior that you would like to decrease, or a health-promoting behavior that you would like to increase. Please choose a behavior that you would be comfortable sharing with the class. At the end of the 3-week period, you will turn in a 1-2 page, double-spaced paper on your experience along with a graph/table of your behavior.

 

Your write-up should include the following information:

1. A description of the behavior you attempted to change: were you trying to increase or decrease a particular behavior? 
2. Why did you choose that behavior? What are the benefits to changing?
3. What kinds of discriminative stimuli were you able to identify (remember to also define what a discriminative stimulus is)
4. How were you able to implement behavior-change strategies (e.g., stimulus control, self-reinforcement) to promote behavior change? Describe the specific things you did.
5. Were you able to change your behavior?
   • If not, what could you do differently in the future?
   • If so, explain how you will maintain these behaviors.
6. Did you find this project easy or challenging, and why?

 

12-point font, double-spaced, 1” margins, Word doc/PDF only

the document includes the rubric and more detail of the project

 

The tragedies of 9/11 marked a turning point in the perception of the word “crisis,” especially to people in the United States who had never experienced such an attack on their own soil. The attacks were also a turning point in the perceptions of crisis management and crisis communications.

 A crisis management/communications plan saved the lives of numerous people in the World Trade Center (WTC) on that fateful day. Rick Rescola was head of security for Morgan Stanley, which occupied 40 floors in one of the WTC towers. After the 1993 terrorist attack on the WTC, Rescola formed a crisis management team to try to avert an attack or to help employees survive another attack. The team members were in agreement that another attack would occur, and that it would probably occur at the WTC because of the symbolism of the towers being the tallest in the United States.

Team Rescola, as it was called, determined that the next attack would not be a ground attack, because the garage was protected after the 1993 incident. They even took a test flight around the buildings and predicted the attack would be by air.

Crisis communications was necessary to convince employees and managers that preparations needed to be made and that training for evacuation was necessary, and to explain how it would be done. Subsequently, there were drills. Rescola had lighting put in the stairways, and every person knew where the stairways were.

When the planes struck, WTC security advised all persons that it was safer to stay in the building. Rescola and his team began to evacuate employees. A glitch occurred in that one of the stairways was blocked by debris. Visibility was hampered either by smoke or darkness or both. Survivors and some of Rescola’s team members, consultants who were not in the building at the time, told the History Channel that team Rescola went to each floor and yelled, “Is anyone here?” If so, they led them out by alternate stairways. They say the team saved 95 percent of the total number of Morgan Stanley employees.

However, there was not enough time for them to reach every floor. Rescola and some of his team members died when the buildings collapsed. His wife said, when she saw the buildings go down on television, she knew her husband was there still trying to get everyone out.

Questions 

 1. Consider the Rescola story, what should offices in skyscrapers and large buildings do other than plan for evacuations?
2. Imagine the employees who objected to the training: what would be persuasive messages to them?
3. The 1993 attack was considered a prodrome by Rescola. Why didn’t others see it?
4. In a crisis situation, using the image restoration theory, how could an organization determine which publics should receive which messages? Why would you send different messages to different publics? 

Must be at least 250 words supported by at least two references

Assignment Content

1. Competency
   Select appropriate software platforms for sales management and customer relationship management (CRM).

   Student Success Criteria
   View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

   Scenario
   You are the regional sales manager for International Herb Express (IHE) which is a large, US-based spice & herbs supplier. IHE sells to other businesses that purchase bulk spices and spice blends for use in their end products. The primary customers are baking and soup mix corporations that sell to other businesses, for example, bakeries, restaurants, other food-service, and regional grocery chains. IHE is launching a new spice blend that reflects a more diverse cultural & ethnic flavor profile than IHE’s traditional offerings.
   The abridged marketing strategy for this new spice blend is to target both current customers, but also to reach new customers that are target regions with higher ethnic diversity and/or the more adventurous “foodies” market. The marketing efforts will focus on taste testing, sampling, and on-site promotion. IHE is launching this marketing plan to help create a product offering that is not as commodity-driven (as most spices and herbs are the same quality no matter where they are purchased) and can potentially offer higher profit margins.
   It is important to note that spices and other ingredients are raw goods and traded as commodities. The raw price for these goods changes on a day-to-day basis. Pricing is based on classic supply and demand, though nature is a key contributor to the supply–extreme weather as well as health of crops have a direct impact on the supply chain and access to the raw goods.

   Instructions
   The Board of Directors has decided that the sales and marketing organization at IHE desperately needs an upgrade in managing customer relationship information. This information includes basic data on customers, but also important facts that can be useful to marketing, manufacturing, and logistics.
   You have been selected to represent the sales force’s needs as part of a team of stakeholders that will meet to create a recommendation to the Board of Directors on a CRM approach. The recommendation will include the top-3 CRM companies to be considered to work with IHE.
   To prepare for your role on the team, you are going to research and explore existing CRM companies to evaluate information to share at the first meeting. You will want to be prepared to discuss details, so you have decided to create:

   • The steps to select and implement the right CRM system
   • Including the expected timing of the various steps
   • A list of CRM system needs and wants for the sales force to be effective
   • A table that compares the 3 companies on the list of needs and wants you identified
   • A supporting document to explain the previous steps to further clarify and rationalize the choices made
   • These tasks can be prepared as either PowerPoint slides, Word, or Excel documents that would be useful to the assembled stakeholder team to discuss CRM.

Rate yourself using the results from the “Nurse Manager Skills Inventory”:

http://www.aone.org/resources/nurse-manager-skills-inventory.pdf

Write a reflection of 750-1,000 words in which you identify your strengths and weaknesses related to the four content areas below:

1. Personal and professional accountability
2. Career planning
3. Personal journey disciplines
4. Reflective practice reference behaviors/tenets

Discuss how you will use your current leadership skill set to advocate for change in your workplace.

Identify one personal goal for your leadership growth and discuss your implementation plan to achieve that goal.

While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Please refer to the directions in the Student Success Center.

RUBRIC:

Identification of strengths and weaknesses related to the four content areas listed.

Lists and analyzes strengths and weaknesses based on each of the listed content areas, and draws on evidence from the given Web site.

Discussion of use of current leadership skills to advocate change in the workplace.

Discusses specific changes that can be made in the workplace are discussed, while giving clear and relevant examples for why changes are necessary. Evaluates how personal skill set can be used to effect change in workplace.

Reflection on personal goal for leadership growth and development of implementation plan to reach goal.

Provides a thoughtful reflection on areas for growth. Pinpoints at least one specific goal for leadership growth, and outlines a well-organized and realistic implementation plan to meet the goal.

Thesis Development and Purpose

Thesis and/or main claim are comprehensive; contained within the thesis is the essence of the paper. Thesis statement makes the purpose of the paper clear.

Paragraph Development and Transitions

There is a sophisticated construction of paragraphs and transitions. Ideas progress and relate to each other. Paragraph and transition construction guide the reader. Paragraph structure is seamless.

Mechanics of Writing (includes spelling, punctuation, grammar, language use)

Writer is clearly in command of standard, written, academic English.

Paper Format (1- inch margins; 12-point-font; double-spaced; Times New Roman, Arial, or Courier)

All format elements are correct.

Research Citations (In-text citations for paraphrasing and direct quotes, and reference page listing and formatting, as appropriate to assignment)

In-text citations and a reference page are complete. The documentation of cited sources is free of error.

I need a response for this post with at least 200 words, two references (references from post below) and at least one Biblical reference.

Microsoft has been at the forefront of the technological boom for the past 25 years. With the further advancement of technology, Microsoft is still out in front as the progression of technology has gone to a whole other level. With the presence of Covid-19, there has been an increasing need for our electronic devices and computing services. Microsoft saw an uptick in business in the fall of 2019 with a 10-year contract with the Pentagon that is worth $10 billion (Greene, 2020).

            Software development is at an all-time high with the high demand of dependable software and technology for survival in the business world. The pandemic has brought many challenges in how we work but it has also caused a spike in demand on how we play. Microsoft Xbox has also caused revenue to rise during these trying times. During the fiscal year, Microsoft’s revenue increased by 17 billion. It was up 14 percent from the previous year. There was an increase across the board including operating income, net income, and the stock price has been in a steady incline for not only this year, but the past 5 years.

            Microsoft has been a company that has evolved over the years and found ways to re-invent themselves just like many of the other successful companies such as Amazon and Apple. The stock prices are high but there is no reason to believe that the stock prices will fall anytime soon based on the past five years in the stock market. Investing in Microsoft would be a great stock to buy. This pandemic has changed the way the world views things, as well as how things operate. Companies have spent thousands of dollars having meetings in the past that they have now found out through necessity during these trying times, can be conducted in the comfort of your own home with little to no cost. This is the technology age and it will continue to prosper and Microsoft is a company that will be right at the forefront of this movement.

References

Greene, J. (2020). Microsoft weathers the coronavirus pandemic, posting earnings boost from its cloud business. Retrieved from https://www.washingtonpost.com/technology/2020/04/29/microsoft-earnings-coronavirus/.

Yahoo Finance. (2021). Microsoft Corporation. Retrieved from https://finance.yahoo.com/quote/MSFT/financials?p=MSFT.