MKT 500 Assignment 1

Project Description:

Assignment 1: Part A: Your Marketing Plan

At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company’s background information, an environmental analysis, your company’s short and long-term goals, and a SWOT analysis.

For information on Website analytics, visit Google Analytics at http://www.google.com/analytics/why/.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a five to six (5-6) page paper in which you:

1.  Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.

2.  Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

3.  Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.

4.  Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

5.  Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.

6.  Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
• Develop strategies to assess performance and achieve marketing goals.
• Examine the marketing science of customer behavior and products in the marketing exchange process, and create dynamic strategies for competing.
• Evaluate target customer segments and positioning products within these segments.
• Use technology and information resources to research issues in marketing management.
• Write clearly and concisely about marketing management using proper writing mechanics.

Points: 200

Assignment 1: Part A: Your Marketing Plan

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.

Weight: 15%

Did not submit or incompletely wrote an introduction to your company. Did not submit or incompletely described your company, its location, and the product it makes or the service it provides.

Partially wrote an introduction to your company. Partially described your company, its location, and the product it makes or the service it provides

Satisfactorily wrote an introduction to your company. Satisfactorily described your company, its location, and the product it makes or the service it provides

Thoroughly wrote an introduction to your company. Thoroughly described your company, its location, and the product it makes or the service it provides

2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
Weight: 15%

Did not submit or incompletely developed an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Partially developed an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Satisfactorily developed an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Thoroughly developed an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.

Weight: 10%

Did not submit or incompletely determined the primary and secondary target markets for your company. Did not submit or incompletely analyzed the primary and secondary target markets that you identified for your company. Did not submit or incompletely covered the 4Ps, 5Cs and STP.

Partially determined the primary and secondary target markets for your company. Partially analyzed the primary and secondary target markets that you identified for your company.  Partially covered the 4Ps, 5Cs and STP.

Satisfactorily determined the primary and secondary target markets for your company. Satisfactorily analyzed the primary and secondary target markets that you identified for your company. Satisfactorily covered the 4Ps, 5Cs and STP.

Thoroughly determined the primary and secondary target markets for your company. Thoroughly analyzed the primary and secondary target markets that you identified for your company. Thoroughly covered the 4Ps, 5Cs and STP.

4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals.

Weight: 20%

Did not submit or incompletely decided the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Did not submit or incompletely determined the most appropriate ways to measure both short- and long-term goals.

Partially decided the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Partially determined the most appropriate ways to measure both short- and long-term goals.

Satisfactorily decided the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Satisfactorily determined the most appropriate ways to measure both short- and long-term goals.

Thoroughly decided the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Thoroughly determined the most appropriate ways to measure both short- and long-term goals.

5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.

Weight: 15%

Did not submit or incompletely developed both a SWOT analysis and needs analysis for your product. Did not submit or incompletely examined four (4) strengths, weaknesses, opportunities, and threats for your company.

Partially developed both a SWOT analysis and needs analysis for your product. Partially examined four (4) strengths, weaknesses, opportunities, and threats for your company.

Satisfactorily developed both a SWOT analysis and needs analysis for your product. Satisfactorily examined four (4) strengths, weaknesses, opportunities, and threats for your company.

Thoroughly developed both a SWOT analysis and needs analysis for your product. Thoroughly examined four (4) strengths, weaknesses, opportunities, and threats for your company.

6. 4 references

Weight: 5%

No references provided.

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

7. Writing Mechanics, Grammar, and Formatting

Weight: 5%

Serious and persistent errors in grammar, spelling, punctuation, or formatting.

Partially free of errors in grammar, spelling, punctuation, or formatting.

Mostly free of errors in grammar, spelling, punctuation, or formatting.

Error-free or almost error-free grammar, spelling, punctuation, or formatting.

8. Appropriate use of APA in-text citations and  reference section

Weight: 5%

Lack of in-text citations and / or lack of reference section.

In-text citations and references are provided, but they are only partially formatted correctly in APA style.

Most in-text citations and references are provided, and they are generally formatted correctly in APA style.

In-text citations and references are error free or almost error free and consistently formatted correctly in APA style.

9. Information Literacy / Integration of Sources

Weight: 5%

Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations.

Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.

Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.

Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.

10. Clarity and Coherence of Writing

Weight: 5%

Information is confusing to the reader and fails to include reasons and evidence that logically support ideas

Information is partially clear with minimal reasons and evidence that logically support ideas

Information is mostly clear and generally supported with reasons and evidence that logically support ideas

Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas

Write two essays which address each question with at least 500 words each. 

Chapter 17: Europe during the Enlightenment

• Define Enlightenment.  Identify the key concerns of the Enlightenment.  Discuss the varieties of Enlightenment thoughts; not all Enlightened thinkers agreed, not all accepted the same premises, not all were the same.
• Discuss how the Enlightened thinkers attempted to apply the techniques of the scientific revolution to human political and social organizations. 

Chapter 18: The French Revolution

• In what ways does the French Revolution signify the onset of the modern world?  What is the legacy of the Revolution?
• What is the connection between the French Revolution and nineteenth-century ideologies like liberalism, conservatism, socialism, communism, and nationalism

 

You will be graded on:

• Format
  • Did you follow the course guidelines for formatting your paper?  
  • Did you follow the 5-paragraph essay guidelines shown below?
• Argument
  • Do you have a thesis statement?  Is it clearly worded, and concise?
  • Have you included course material/specifics to support your argument/position/answer?
  • Does your argument have depth?  Or is your argument shallow and elementary?
• Collegiate-level Writing
  • Have you checked your essays for grammar errors?  
  • Have you proof-read your paper?
• Accuracy
  • Is the material you have included in your essay(s) accurate?
  • Have you used material from the appropriate time-period?
• Footnotes
  • Have you used Chicago style footnotes to document your sources?
  • Have you included a sufficient number of footnotes?
    • There should be a minimum of 1 footnote for every paragraph (with the exception of the conclusion.)

 

Western Civilizations (Brief Fifth Edition) (Vol. Volume 2)

By: Joshua Cole; Carol Symes

• Publisher: W. W. Norton & Company
• Print ISBN: 9780393419023, 0393419029
  Print ISBN: 9780393419023, 0393419029
• eText ISBN: 9780393428841, 0393428842
  eText ISBN: 9780393428841, 0393428842
• Edition: 5th

 

Assignment Scenario

Candie Cardigan has been asked to model CARDWARE’s newest sweater line that is made of thin and yet warm material, called Naturally There, as it can withstand temperatures of 30 below 0. Because this will provide CARDWARE with good publicity of its newest clothing line, she agrees to walk the runway in Fashion City. The modeling event is being held at the Easton Hotel. Celebrities and those involved in the fashion industry will be in attendance. Several models precede Candie and her debut of Naturally There. Clad in a tasteful skirt, 4-inch high heels and a green Naturally There sweater, Candie proceeds to the end of the runway. A small wrinkle in the carpet causes Candie’s left shoe to get caught and she falls over the end of the runway onto the row of judges. Unfortunately, Myra, a judge and world renowned model, suffers a broken nose and cut to her face from one of Candie’s shoes.

Myra wants to bring a lawsuit based on negligence against CARDWARE and Candie.

Assignment Instructions

You are the paralegal working for CARDWARE’s corporate counsel and have been asked to draft a 2–3-page double-spaced memorandum to the CEO, Casandra (Candie) Cardigan and discuss the following:

1. The elements one must establish to bring a cause of action based on negligence.
2. Potential defenses that CARDWARE and Candie may use against Myra’s claim.

Checklist Before Submitting Your Assignment

• Read the question and what is being asked of you twice.
• Review the chart on negligence and the defenses.
• Structure your Assignment in memorandum form.

Example:

Date:

To: Candie Cardigan, CEO

CARDWARE Inc.

From: [Your Name]

Re: Negligence Requirements and Potential Defenses to Myra’s Claim

• Organize your memorandum with an introduction, body, and conclusion. Note: Your memorandum length of 2–3 pages is separate from the cover sheet and reference page.
• Keep all font color consistent throughout. If a blue hyperlink appears, remove it by hovering over it and right click. A vertical dropdown menu will appear. Click on Remove Hyperlink.
• Avoid the use of first person.

 

In addition to fulfilling the specifics of the assignment, a successful paper must also meet the following criteria:     

• Include a cover page and references page in 10 – 12 point font (Arial, Courier, and Times New Roman are acceptable)
• Viewpoint and purpose should be clearly established and sustained
• Assignment should follow the conventions of Standard English (correct grammar, punctuation, etc.)
• Writing should be well ordered, logical and unified, as well as original and insightful
• Your work should display superior content, organization, style, and mechanics
• Appropriate citation style should be followed

You should also make sure to:

• Include a title page with full name, class name, section number, and date
• Include an introductory and concluding paragraph and demonstrate college-level communication through the composition of original materials in Standard English
• Use examples to support your discussion
• Cite all sources on a separate reference page at the end of your paper and cite within the body of your paper using APA format and citation style. For more information on APA guidelines, visit Academic Tools.