This assignment is to conduct a supply chain analysis for the case study has detailed below.  Using the case study you will develop a written consultancy report that provides an analysis of the issue that organisation faces, to establish a global supply chain strategy for a e-learning company based in Germany.

Zeta Spin – Social media explosion 011.docx

Your individual coursework will be marked as follows:

Scenario Analysis- Describe the current situation with the given case study, what is they current capabilities within supply chain management and details the opportunities with future growth of the company.

30%

Supply chain strategies – Define how the case study could establish a global supply chain, making reference to a supply chain theory such as Porters, SCOR and the impact on the company structure. The strategies must include references to the advantages and disadvantages to supply chain outsourcing, risk management, competitors analysis, impact of future technologies in sharing information throughout the supply chain. With the different split of potential markets and manufacturing locations, please find provide different strategies which could affect the supply of parts from manufacturing to the end customer.

30%

Conclusion and recommendations – Provide a clear set of recommendations defining your ideas how to establish a supply chain, based off your academic research.

30%

Academic Rigour – Your assignment should clearly include the academic insight, i.e. the concepts and the supporting references involved, indicated in the report and listed in the references and bibliography.

10%

Specific points to include in your summary are:

1. title of article, author name, and date of publication,
2. what the thesis statement of the article is,
3. what main points the author makes in support of the article’s thesis statement,
4. any supporting points/data the author includes to strengthen the article’s thesis statement,
5. a thorough description of the economic theory concept (class material) the article is related to, and
6. how the economic theory concept you selected is directly related to the article’s thesis statement.

Please note that many articles published within The Economist are published without naming an author.  This is because the articles are written collaborative between several staff members and the magazine does not believe in naming only one author.  If your article does not have an author named, please state “author unknown” in your summary analysis.

Summaries must be type-written, double-spaced using no larger than 12-point font and 1” margins on 8 ½” X 11” paper.  You may not use the same economic theory concept to analyze more than one of your articles.  Furthermore, any student submission that exceeds two pages (with stated specifications) will lose points for not adhering to length requirement.   The articles used for submission must be published after January 1, 2021.  Additionally, a hyperlink to the actual article analyzed must also be included at the end of your analysis.  Students who fail to include this hyperlink to their selected article will receive zero points for their work.  All student work must be submitted in a current version of Microsoft Word.  Files submitted via the course “assignments” page formatted in any other file format will not be graded.

In an effort to guide student work and ease the burden of grading for your instructor, all students summaries should also include the following two additional things.

1. The thesis statement (as included in your written summary) must be highlighted.
2. The student’s selected economic theory concept must be underlined.

Overview

For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis.

Note: You should make all assumptions needed for the completion of this assignment.

Instructions

Create the first part of your marketing plan in 8–12 pages:

• Write an introduction to your company. Describe your hypothetical company, its location, the product it makes or the service it provides, and introduce the contents of your marketing plan.
• Develop your company’s mission statement.
• Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next 5 years (long term). Determine the most appropriate ways to measure both short- and long-term goals. 
  • Note: Consider the following metrics: tracking downloads of website content; website visitors; increases in market share; customer value; new product or service adoption rates; retention; rate of growth compared to competition; and the market, margin, and customer engagement.
• Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
• Develop both a SWOT analysis and needs analysis for your product or service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
• Use at least three academic resources as quantitative marketing research to determine the feasibility of your product or service. These resources should be industry specific and relate to your chosen product or service.
• Use the Part A Marketing Plan Template [DOCX] to complete the assignment.
• The Part A Mission Statement and SWOT Analysis Sample [PDF] containing examples has been provided for your reference.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcomes associated with this assignment are:

• Evaluate a company’s goals, environment, needs, strengths, and weaknesses based on its respective market.

The Kurt Lewin Change Management Model

The three-stage model is known as unfreeze, change, and freeze model. The unfreezing stage pertains to preparing for change, and staff members are expected to understand the need for change and be willing to move from their comfort zone (Connelly, 2020). The second stage, which is change, acknowledges that change is a process rather than an event. https://paperwriters.xyz/uncategorized/the-kurt-lewin-change-management-model/ Finally, an organization establishes stability upon the implementation of the changes. In nursing, change occurs often, and the theory can facilitate transitions as it identifies areas of strengths and resistance before undertaking change.

The rapid adaption of technology and computerization in nursing can be complicated. It is common for nurses to experience anxiety or fear of failure in using the new tools resulting in resistance. The Kurt Lewin model can be applied to understand how technological adaption affects the organization, detect hindrances or barriers to successful implementation, and identify opposing forces that influence behavior during transformations (Burnes, 2019). It can then assist in overcoming resistance to change and ensuring nurses embrace the technology. For example, wireless nurse call systems (WNCS) are better than traditional wired systems since they enable detecting unintended events and dangerous situations, minimizing injury and harm, and allowing prevention and timely intervention (Dugstad et al., 2020). The nursing staff is responsible for handling the technology, and they may experience interruptions to their work, and their relationships with patients may be compromised.

The transformative implementation is likely to attract resistance given the complex nature of implementation, radical innovation, and time consumption. A Lewin’s Change model can enhance the chances of a successful WNCS implementation. The first step will involve communicating with stakeholders and involving them in creating empowerment and reducing resistance. The second stage of actual implementation will include planning an effective rollout with the participation of staff. The final step entails evaluation and stability as nurses are given all the necessary continuous support until completion of the project.

References

Burnes, B. (2019). The Origins of Lewin’s Three-Step Model of Change. The Journal of Applied Behavioral Science, 56(1), 32-59. https://doi.org/10.1177/0021886319892685

Connelly, M. (2020). The Kurt Lewin Model of Change. https://www.change-management-coach.com/kurt_lewin.html

Dugstad, J., Sundling, V., Nilsen, E. R., & Eide, H. (2020). Nursing staff’s evaluation of facilitators and barriers during implementation of wireless nurse call systems in residential care facilities. A cross-sectional study. BMC Health Services Research, 20(1), 163. https://doi.org/10.1186/s12913-020-4998-9

REPLY 2

Change Management Models In research from Connelly (2019) a change model is a framework that helps in identifying the areas that an individual has resistance to and design strategies that can be implemented to reduce or eliminate the resistance before the change commences. The most significant importance of the change model is creating an effective communication strategy between the change facilitator and the victim of resistant behavior. Kurt Lewin identified three stages in the change theory that can be used in changing behaviors; unfreeze, change, and refreeze. Lewin defines behavior as a dynamic balance of forces that work in opposite directions. In this regard, Lewin’s change theory involves three significant concepts: driving forces, restraining forces, and equilibrium (Lockhart, 2015). Driving forces are some of the factors that contribute to a change of behavior. These forces play a role in facilitating change in an individual. The forces can be personal, environmental, social, or health-related forces.For this reason, these driving forces cause a change that, in return, result in a shift in the equilibrium. Research by Lockhart (2015) supported that the restraining forces are the factors that try to counter the magnitude of the driving forces. In most cases, these forces hinder change as they push the individual in the opposite direction of the driving forces. Therefore, they can result in a change in equilibrium that goes against change. However, equilibrium is the state where the motivating and opposing forces are at the same level. In this regard, Connelly (2019) argued that the equilibrium can be made to shift either the upper or the lower side depending on, the stronger force between driving and restraining forces. Lewin, therefore, uses the three concepts to explain the unfreeze, change, and refreeze aspects of the change model.In nursing, Lewin’s model of change can be used to change the behavior of patients for better outcomes of their conditions. Lockhart (2015) found that unfreezing is the process that a nurse or a health practitioner can use to ensure that the patient lets go of the old behaviors that can be seen as interfering with their wellbeing. For instance, a patient can present with cigarette smoking behavior that hinders them from having a healthy life. In such a case, unfreeze stage can be used on the patient to help them overcome the urge to smoke. In this phase, a nurse can educate the patients on the dangers of cigarette smoking and equip them with some strategies they can use to help them quit smoking. The unfreezing stage in Lewin’s change model is to help a client overcome the resistant behavior.Another stage of Lewin’s model is changing. The change includes abandoning the resistant behavior and moving to a new level involving changed thoughts, feeling, and behaviors. According to Lockhart (2015), a nurse can help a patient change by changing their environment to ensure that they develop new thoughts and feelings that result in new healthy behaviors and habits. During the change stage, a patient can be more productive since https://paperwriters.xyz/uncategorized/the-kurt-lewin-change-management-model/  the driving forces are eliminated. The last stage is the refreezing stage that involves establishing the change and make it a habit that can help the patient be productive. In this case, a nurse can ensure that the patient does not get the urge to go back to the environment that drives them into the old habits (Connelly, 2019). Therefore, Lewin’s change model is applicable in nursing to help patient forgo their old habits that result in an unhealthy lifestyle.

 DescriptionIn this assignment you will complete some of the work in Excel but still report your answers in a seperate word document.Tasks

1. Design and Engineering consulting firms create project and business budgets based upon a Labor Multiplier Factor. Taking into account that information:
   1. What would expect your annual salary to be upon graduation? Convert that salary into an hourly rate (base on 2080 work hours annually)
   2. Now, what do you believe is a reasonable hourly rate at which your company will charge for your services, i.e. what rate (dollars) will the company bill out your services at?
   3. What factors did you consider/take into account when you determined your billing rate?
   4. What is a reasonable utilization rate for a staff engineer after graduating from college? Does it change one month, to 6 months, to 1 year after graduation?
2. If your business is expected to have annual revenue of $9,385,000, Direct Labor Costs of $2,950,000, and achieve a Profit of 16%, answering the following:
   1. What would your total costs (i.e., total expenses) be?
   2. What would your Breakeven Multipler be?
   3. What would your Target Multiplier be?
   4. What is the difference between the Breakeven Multiplier and Labor Multiplier Factor (also known as the Target Multiplier)?
3. Download the Sample P&L spreadsheet for the next tasks.
   Click on the ‘Exercise ‘ tab and complete exercises 1A, and 1B. Record your answers below and provide a explanation on your method (Hint: this is based on calculating the Breakeven Multiplier and using that multiplier to calculate the billing rate).
   1. Gross Revenue and Breakeven Labor Multiplier for Exercise 1A:
   2. Gross Revenue and Breakeven Labor Multiplier for Exercise 1B:
4. Complete the tasks outlined on the Exercise 2 tab. Record your answers below and provide a explanation on your method and what your outcome tells you.
   1. Utilization Rate for Staff Engineers and CAD Operator, Earnings before taxes, Gross Profit, and Average Labor Multiplier for Exercise 2
   2. Click on the Exercise 3 tab and complete. Record your answers below and provide a explanation on your method and what your outcome tells you.
5. Show Utilization Rate for all positions. Write down Gross Profit, and Average Labor Multiplier for Exercise 3.

SubmissionProvide your responses on a signle .docx file format.  Include your .xlsx file as will and submit both as your homework submission.