phys lab report

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This criterion is linked to a Learning OutcomeSection I – Report Format (5%)You can use Owl Purdue website for help with format
•https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.htmlLinksLinks to an external site. to an external site.
• Title Page with Experiment Title, physics course no/section, report date & your name
• Format – use APA guidelines See OWL PURDUE website
• All equations and calculations must use an equation editor
• If using references points will be used from this section.

5 ptsFull Marks

0 ptsNo Marks

5 pts

This criterion is linked to a Learning OutcomeSection II – Abstract (10%)Focus on the experimental objectives and verify them.
• In paragraph form, state the experiment objective(s) and how it was tested.
• Include a brief description of the experiment
• State the results and error results. Are the error % high or low and why important?
• Why is this experiment important and what are possible applications of this experiment

10 ptsFull Marks

0 ptsNo Marks

10 pts

This criterion is linked to a Learning OutcomeSection III – Introduction (15%)• Breakdown of these 15 points:
7 points derivations, 3 points units and variables defined, 2 points for figures used and 3 points for use of Physics history (how did Physics get to this experiment)
1st lab report use text from lecture, appropriate chapters that follow the experiment
2nd lab report: use text from lecture, appropriate chapters that follow the experiment
• Write a brief paragraph stating significance and objectives of the experiment.
• Narrative should prove your understanding of the physics of the experiment.
• Include explanation/derivation of equations used. All symbols must be defined.

15 ptsFull Marks

0 ptsNo Marks

15 pts

This criterion is linked to a Learning OutcomeSection IV – Apparatus (5%)• You may include drawings of the apparatus, if possible/applicable, and a listing of equipment if necessary. Only summarize the equipment used, what is connected to what, and for what purpose.
• When appropriate, trace the signal path completely
• Do not state numerical results in this section.

5 ptsFull Marks

0 ptsNo Marks

5 pts

This criterion is linked to a Learning OutcomeSection V – Experimental Procedure (5%)• Write a brief narrative of the procedures followed to obtain data (summary of procedure). This may be 1-2 paragraphs in length. How did you get the data from the experiment?
• Include which buttons you utilized during the experiment
• Do not copy all the detailed procedures from the manual.
• Include any problems you may have had and how you overcame them.
• Write in complete sentences and as if you are telling the reader about the process you used.

5 ptsFull Marks

0 ptsNo Marks

5 pts

This criterion is linked to a Learning OutcomeSection VI – Data (15%)• You should include original data sheets initialed by instructor at completion of experiment.
• You must transfer the data to an excel sheet for easier analysis.
• Example: (Tables should be professional looking follow APA format).

 Example(Refer to your syllabus Lab report section)

15 ptsFull Marks

0 ptsNo Marks

15 pts

This criterion is linked to a Learning OutcomeSection VII – Calculations and Graphs (20%)1st report the calculations are critical in this area. Show all calculations
• You should show each type of calculation with appropriate tables, graphs, numerical results and errors.
• All tables/graphs must be referenced and labeled properly.
• All symbols must be defined. Units must be included.
• Discuss the graph and the results that the graph represents in terms of your overall goal of a physical constant.
 Example:(Refer to your syllabus)

20 ptsFull Marks

0 ptsNo Marks

20 pts

This criterion is linked to a Learning OutcomeSection VIII – Discussion of Results and Error Analysis (20%)2nd report is critical in the discussion area.Analyze why some graphs are symmetrical, why some are “jagged”
Summarize any unusual problem or concerns with the experiment, including statements of how the experiment could be improved.
When discussing error, make sure to draw from the following calculations to give quantitative results: * actual percent error and total expected error (show calculation)
Use questions from your lab manual for a better analysis and to support your discussion of the results. Incorporate the lab manual questions within the flow of your discussion section.

20 ptsFull Marks

0 ptsNo Marks

20 pts

This criterion is linked to a Learning OutcomeSection IX—Conclusion (5%)• Include the physics of the experiment in the conclusion
• Complete discussion of how the results of the experiment support the theory.
• How can errors be reduced?
• Is the method sufficiently precise and accurate?

criminal justice reforms that would create a just justice system.

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Students will research and write a short essay (i.e., minimum of 4 full double-spaced pages) proposing criminal justice reforms that would create a just justice system.

criminology

Description

Students will research and write a short essay (i.e., minimum of 4 full double-spaced pages)
proposing criminal justice reforms that would create a just justice system. The focus can be
either sector-based (e.g., policy, courts, corrections, community-based services) or issue
focused (e.g., harm reduction approaches to drug use) at the local (i.e., lower mainland) or
national (i.e., Canada) level. https://convenientpaperwriters.com/technical-comunication/ The focus must be on Canada, and the research should have a
problem-solving focus and suggest practical changes that would improve meaningfully equal
and equitable access to justice

• You must meaningfully integrate at least four (4) sources into short paper #2. Two (2) of these sources must be peer reviewed journal articles. The remaining two (2) or more can be peer reviewed journals or other credible sources, such as government websites/reports/documents and books. 

o All of the above noted https://myhomeworkassister.com/im-working-on-a-writing-question-and-need-guidance-to-help-me-learn-video-recor/ sources need to be external to the course. Course resources (e.g., articles posted in the weekly modules) can be used but do not count toward this requirement. 

o You must also meaningfully integrate the required course text, but this does not count toward to minimum source requirement notice above. Including the course text, you will have a minimum of five (5) sources. 

• Make sure the sources you select are credible. If you have difficulty evaluating the credibility of your source(s) the instructor is available to assist. https://trustedessayhelpers.com/2021/06/09/im-working-on-a-business-question-and-need-support-to-help-me-study-response-gu-5/

• Sources you CANNOT use under any circumstances, and penalties will be applied if they are used:

human behaviour

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Winning at Work: Does Multitasking Improve My Effectiveness?

Multitasking with technology is the norm for college students, even though one study found that the majority of students felt that multitasking and studying was a poor strategy. Studies on the impact of multitasking at work show that it is associated with lower efficiency. Researchers’ best estimate is that only 2.5 percent of people can effectively multitask, although many people think they can. To stop multitasking, you must make a real commitment because electronic devices are addictive. You should establish daily times to disconnect from electronic media to give your brain a rest, and don’t consider time spent alone thinking as wasted time. Practice mindfulness to fight off the urge to multitask; don’t use your devices within 60 minutes of going to sleep; and don’t text and drive. Finally, establish boundaries about using devices in team meetings and while studying.

Discussion Questions/Topics:

  • Do you believe that you are in the 2.5 percent of people that research demonstrates is able to effectively multitask? Justify your position.
  • What would you do if you were in the middle of a challenging project and one of your co-workers asks you to immediately address something else?
  • Do you feel that you spend more time multitasking for your personal life responsibilities or your professional responsibilities? Are there any differences in the effectiveness with which you multitask in the different arenas of your life?

Answer 1. 2 & (a, b) discussion questions 50 -100 words each (Psychology)

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1. Choose a major controversy event within our current day 2017 – 2018 for example, the 2016 presidential elections; the current political divide within our country;  or another example of your choosing. Drawing upon your knowledge and research of group decision-making processes, discuss the following:

                a.How might “groupthink” account for the real or alleged mistakes that were made? That is, what symptoms of groupthink appeared to be present? Look for evidence of such things as group polarization, conformity pressures, self-censoring, mindguards, etc. 

                b.How could groupthink have been prevented? That is, what are some changes that could have been done in the decision-making process that might have led to better results?

2. Choose a major controversy event from the last 25 – 50 years, for example, the Bay of Pigs Invasion during President Kennedy’s era; Pearl Harbor during President Roosevelt’s era; the Vietnam War during President Johnson’s era; or another example of your choosing.  Drawing upon your knowledge and research of group decision-making processes, discuss the following: 

                a.How might “groupthink” account for the real or alleged mistakes that were made? That is, what symptoms of groupthink appeared to be present? Look for evidence of such things as group polarization, conformity pressures, self-censoring, mindguards, etc. 

                b.How could groupthink have been prevented? That is, what are some changes that could have been done in the decision making process that might have led to better results?

Key Difference – Group Polarization vs. Groupthink

Group polarization and groupthink are two terms that come in social psychology between which some difference can be identified. Group polarization refers to a situation where the attitudes or decisions of people in the group come out much stronger than in actuality. On the other hand, Groupthink refers to a condition in which members of a group arrive at conclusions based on the pressure from the group as they put their opinions and beliefs aside. The key difference between the two is that, in group polarization, the emphasis is on enhancing an opinion within a group but, in groupthink, the emphasis is on group unanimity.

Textbook : How Do Groups Intensify Decisions? (Myers & Twenge, 2018, pgs. 181 – 194).

4-2 Assignment

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 Overview: For this assignment, you will continue to build on your Labor Hours spreadsheet to examine the actual costs of a business project.

 Prompt: Using the Labor Hours spreadsheet, expand the table in the Data tab to capture the actual cost of this project by performing the following steps: 

1. Total the complete labor cost.

 a) Add a column that totals the labor for each employee, given the added criteria. (See the last two bullets in the scenario box below.)

 b) Total the complete labor cost. 

2. Think about what additional costs would contribute to the overall cost of the project. 

a) Below is a list to consider. Add additional columns to capture these costs. (Note: Not all of these should be included; read each bullet carefully.) 

i. The project is located 30 miles from the office, and the company pays the employees .54¢ per mile to travel to the worksite and back.

 ii. You are using $1,000 in materials left over from another project.

 iii. Because the worksite is in a remote location, a portable office with restrooms had to be leased at a cost of $300 per day. 

iv. At the cost of $350 per employee, the company provides all employees with uniforms and safety equipment. This equipment is replaced on a yearly basis. 

v. The company pays for a $60 food platter to be delivered to the site every day to feed all of the workers. 

vi. Fuel to run the generator in the portable office costs $10 per day and is included in the lease agreement. 

vii. A security service had to be contracted by the company to safeguard the worksite 24 hours a day at the cost of $720 per day.

 b) Total the entire project cost. 

3. Create a new tab titled Actual.

 Provide a summary statement that recommends reducing costs without lowering labor rates. 

Scenario You are examining labor costs for a construction project using eight employees: 

 The eight employees’ names are: Smith, Rodriquez, Daniel, Eli, Lee, Kim, Buster, and Green.

  Each employee worked eight hours a day for five days.

  The employees’ wages per hour are as follows:

 o Smith: $8.95 

o Rodriguez: $11 

o Daniel: $14

 o Eli: $16

 o Lee: $19 

o Kim: $20 

o Buster: $2

 o Green: $40

  Green, Kim, Eli, and Lee are full-time employees, and the others are contract employees. 

 The cost of overhead per hour for a full-time employee is 40% of their hourly rate. 

 The cost of overhead per hour for a contract employee is 20% of their hourly rate. 

Rubric Guidelines for Submission: Your assignment must be submitted as the same Microsoft Excel document you used for the Module One and Two assignments. Use 11-point Calibri font. 

digital 1

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Think about companies creating hashtags to use in marketing campaigns about their product (i.e. idea, thing, service). 

  • Does anyone actually “own” a hashtag?
  • Can anyone control hashtag use?
  • What is Hashtag Hickacking about, and how can it relate to social media marketing?
  • How can companies plan for or respond to hashtag hijacking?
  • Are posts that try and dictate how people should use hashtags effective or do they just create more “noise” in the channel that distracts from the desired message? Do some research and try to find real world examples to support your conclusion.

  Using #DigitalPowerups 

you must (1) identify each #DigitalPowerup used in your responses by using the appropriate bolded #hashtag AND you must (2) actually apply the powerup correctly based on the instructions below.

  POWERUP 

  INSTRUCTIONS  – you should aim to write about one paragraph per powerup. You will be graded based on the numbers of powerups correctly and meaningfully applied to the discussion. 

???? Remember

·   List or restate something from the content presented; then, add an opinion in your response. Use #remember

???? Understand

·   Ask a question regarding something you are unsure about related to the content presented (also explain why you are unsure about it or think it is worth understanding), and provide your best guess at an answer. Use #understand

????️ Apply

·   Organize the content presented into something new. This could take the form of a table, chart, timeline, diagram, model or other visualization. To get credit for this powerup, you must actually organize the content into something new, not just post something you found online. If adding a visualization, it must be embedded, not attached. Use #apply

???? Analyze

·   Examine a quote or an excerpt from the content presented, and then compare it to a different source. Explain why you think they’re related. To get credit for this powerup, you must actually compare it to a different source and include the source for reference. Use #analyze

⚖️ Evaluate

·   Critique something from the content presented in a respectful manner. Cite evidence to support your critique in your response. To get credit for this powerup, you must actually include cited evidence. Use #evaluate

???? Create

·   Create something new based on the content presented.  You can use text, images, photos, video, screencasts, audio recordings, digital media, or other supplies in your creation. To get credit for this powerup, you must actually create something new, not just post something you found online. If adding a visualization, it must be embedded, not attached. Use #create

???? Connect

·   Connect the content presented to an issue or experience outside of this course. Think either globally or from your own personal experience and share how you feel it makes a relevant connection. Use #connect

SCI 207 Our Dependence upon the Environment No plagiarism plz Assignment 1

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In this course, learners deepen their understanding of the importance of natural resources to humankind. Students explore physical, biological, and ecological principles, examine how human alterations affect the environment, and reflect on the controversies surrounding various approaches to addressing environmental problems and the steps some communities have taken to address these challenges

Course Design

The course is designed to introduce students to the scientific method and utilize this approach to study the interaction between humans and their environment on a range of scales, from individual to global. Through laboratory techniques, engaging multimedia, interactive assignments, and course readings, students will enhance their understanding of environmental issues. Course projects, journal writing tasks, and discussion forum activities will also be employed to achieve learning outcomes while fostering a community of deeply engaged interactive learners.

Course Learning Outcomes

Upon successful completion of this course, students will be able to:

  1. Apply the steps of the scientific method, along with qualitative and quantitative analysis and problem solving skills, to complete laboratory exercises on environmental issues and document the results.
  2. Explain basic ecological concepts and how they relate to the goal of achieving environmental sustainability.
  3. Examine how human actions have affected Earth’s capacity to sustain life.
  4. Discuss some of the major environmental challenges facing modern societies and the social, economic, political, and ecological choices and tradeoffs these challenges pose.
  5. Describe ways in which natural phenomena affect living things and the physical world.
  6. Apply changes to one’s daily life choices in order to promote sustainability by reducing one’s ecological footprint.

Course Map

The course map illustrates the careful design of the course through which each learning objective is supported by one or more specific learning activities in order to create integrity and pedagogical depth in the learning experience.Learning OutcomeWeekAssignment1. Apply the steps of the scientific method, along with qualitative and quantitative analysis and problem solving skills, to complete laboratory exercises on environmental issues and document the results. Insert course learning outcome1112223334455

  • Week 1: Ecological Footprint Update and Course Reflection—Journal
  • Week 1 Interactive Activity—Learning Activity
  • Stream Morphology Laboratory—Assignment
  • Week 2: Ecological Footprint Update and Course Reflection—Journal
  • Week 2 Interactive Activity—Learning Activity
  • Properties of Soil: Agriculture and Water Availability Impacts Laboratory—Assignment
  • Week 3: Ecological Footprint Update and Course Reflection—Journal
  • Week 3 Interactive Activity—Learning Activity
  • Ground and Surface Water Interactions Laboratory—Assignment
  • Week 4: Ecological Footprint Update and Course Reflection—Journal
  • Climate Change Virtual Laboratory—Assignment
  • Week 5: Ecological Footprint Update and Course Reflection—Journal
  • Oil Spill Bioremediation Laboratory—Assignment

2. Explain basic ecological concepts and how they relate to the goal of achieving environmental sustainability.111222233344555

  • Week 1: Ecological Footprint Update and Course Reflection—Journal
  • Week 1 Interactive Activity—Learning Activity
  • Sustainable Living Guide Contributions: Sustaining Biodiversity and Ecosystems—Assignment
  • Food Resilience Plan for Arzaville—Discussion Forum
  • Week 2: Ecological Footprint Update and Course Reflection—Journal
  • Week 2 Interactive Activity—Learning Activity
  • Sustainable Living Guide Contributions: Sustaining Our Agricultural Resources—Assignment
  • Water Management Plan for Arzaville—Discussion Forum
  • Week 3: Ecological Footprint Update and Course Reflection—Journal
  • Sustainable Living Guide Contributions: Sustaining Our Water Resources—Assignment
  • Week 4: Ecological Footprint Update and Course Reflection—Journal
  • Sustainable Living Guide Contributions: Sustaining Our Atmosphere and Climate—Assignment
  • Sustainable Living Guide Submission Acknowledgement—Quiz
  • Week 5: Ecological Footprint Update and Course Reflection—Journal
  • The Journey to Sustainability—Final Paper

3. Examine how human actions have affected Earth’s capacity to sustain life.111112222233334444445555555

  • Ecological Footprints—Discussion Forum
  • Week 1: Ecological Footprint Update and Course Reflection—Journal
  • Week 1 Interactive Activity—Learning Activity
  • Stream Morphology Laboratory—Assignment
  • Sustainable Living Guide Contributions: Sustaining Biodiversity and Ecosystems—Assignment
  • Food Resilience Plan for Arzaville—Discussion Forum
  • Week 2: Ecological Footprint Update and Course Reflection—Journal
  • Week 2 Interactive Activity—Learning Activity
  • Properties of Soil: Agriculture and Water Availability Impacts Laboratory—Assignment
  • Sustainable Living Guide Contributions: Sustaining Our Agricultural Resources—Assignment
  • Week 3: Ecological Footprint Update and Course Reflection—Journal
  • Week 3 Interactive Activity—Learning Activity
  • Ground and Surface Water Interactions Laboratory—Assignment
  • Sustainable Living Guide Contributions: Sustaining Our Water Resources—Assignment
  • A Carbon-Neutral Energy Plan for Arzaville—Discussion Forum
  • Carbon-Neutral Community Plan Voting Rationales—Discussion Forum
  • Week 4: Ecological Footprint Update and Course Reflection—Journal
  • Week 4 Interactive Activity—Learning Activity
  • Climate Change Virtual Laboratory—Assignment
  • Sustainable Living Guide
  • Contributions: Sustaining Our Atmosphere and Climate—Assignment
  • Ecological Footprint and Comparison—Discussion Forum
  • Nature Experience Project—Discussion Forum
  • Sustainable Living Guide Submission Acknowledgement—Quiz
  • Week 5: Ecological Footprint Update and Course Reflection—Journal
  • Week 5 Interactive Activity—Learning Activity
  • Oil Spill Bioremediation Laboratory—Assignment
  • The Journey to Sustainability—Final Paper

4. Discuss some of the major environmental challenges facing modern societies and the social, economic, political, and ecological choices and tradeoffs these challenges pose.11122333334444455555

  • Post Your Introduction—Discussion Forum
  • Week 1: Ecological Footprint Update and Course Reflection—Journal
  • Sustainable Living Guide
  • Contributions: Sustaining Biodiversity and Ecosystems—Assignment
  • Week 2: Ecological Footprint Update and Course Reflection—Journal
  • Sustainable Living Guide Contributions: Sustaining Our Agricultural Resources—Assignment
  • Water Management Plan for Arzaville—Discussion Forum
  • Week 3: Ecological Footprint Update and Course Reflection—Journal
  • Week 3 Interactive Activity—Learning Activity
  • Ground and Surface Water Interactions Laboratory—Assignment
  • Sustainable Living Guide Contributions: Sustaining Our Water Resources—Assignment
  • A Carbon-Neutral Energy Plan for Arzaville—Discussion Forum
  • Carbon-Neutral Community Plan Voting Rationales—Discussion Forum
  • Week 4: Ecological Footprint Update and Course Reflection—Journal
  • Week 4 Interactive Activity—Learning Activity
  • Sustainable Living Guide Contributions: Sustaining Our Atmosphere and Climate—Assignment
  • Sustainable Living Guide Submission Acknowledgement—Quiz
  • Week 5: Ecological Footprint Update and Course Reflection—Journal
  • Week 5 Interactive Activity—Learning Activity
  • Oil Spill Bioremediation Laboratory—Assignment
  • The Journey to Sustainability—Final Paper

5. Describe ways in which natural phenomena affect living things and the physical world.1112223334445555

  • Week 1: Ecological Footprint Update and Course Reflection—Journal
  • Stream Morphology Laboratory—Assignment
  • Sustainable Living Guide Contributions: Sustaining Biodiversity and Ecosystems—Assignment
  • Week 2: Ecological Footprint Update and Course Reflection—Journal
  • Properties of Soil: Agriculture and Water Availability Impacts Laboratory—Assignment
  • Sustainable Living Guide Contributions: Sustaining Our Agricultural Resources—Assignment
  • Week 3: Ecological Footprint Update and Course Reflection—Journal
  • Ground and Surface Water Interactions Laboratory—Assignment
  • Sustainable Living Guide Contributions: Sustaining Our Water Resources—Assignment
  • Week 4: Ecological Footprint Update and Course Reflection—Journal
  • Climate Change Virtual Laboratory—Assignment
  • Sustainable Living Guide Contributions: Sustaining Our Atmosphere and Climate—Assignment
  • Nature Experience Project—Discussion Forum
  • Sustainable Living Guide Submission Acknowledgement—Quiz
  • Week 5: Ecological Footprint Update and Course Reflection—Journal
  • The Journey to Sustainability—Final Paper

6. Apply changes to one’s daily life choices in order to promote sustainability by reducing one’s ecological footprint.111223334444455555

  • Ecological Footprints—Discussion Forum
  • Week 1: Ecological Footprint Update and Course Reflection—Journal
  • Sustainable Living Guide Contributions: Sustaining Biodiversity and Ecosystems—Assignment
  • Week 2: Ecological Footprint Update and Course Reflection—Journal
  • Sustainable Living Guide Contributions: Sustaining Our Agricultural Resources—Assignment
  • Week 3: Ecological Footprint Update and Course Reflection—Journal
  • Week 3 Interactive Activity—Learning Activity
  • Sustainable Living Guide Contributions: Sustaining Our Water Resources—Assignment
  • A Carbon-Neutral Energy Plan for Arzaville—Discussion Forum
  • Carbon-Neutral Community Plan Voting Rationales—Discussion Forum
  • Week 4: Ecological Footprint Update and Course Reflection—Journal
  • Week 4 Interactive Activity—Learning Activity
  • Sustainable Living Guide Contributions: Sustaining Our Atmosphere and Climate—Assignment
  • Ecological Footprint and Comparison—Discussion Forum
  • Sustainable Living Guide Submission Acknowledgement—Quiz
  • Week 5: Ecological Footprint Update and Course Reflection—Journal
  • Week 5 Interactive Activity—Learning Activity
  • The Journey to Sustainability—Final Paper

Institutional Learning Outcomes

The University’s Institutional Learning Outcomes (ILOs) represent the knowledge, skills, and abilities that students are expected to develop through their experiences at the university regardless of their course of study or level of degree. The ILOs are designed to guide the development of student learning outcomes and to provide a framework for decisions in the colleges. The ILOs were developed by a multi-disciplinary group of faculty and students with input from other academic leaders. They provide the foundation for alignment of the university’s curriculum with the core competencies of the WASC Senior College and University Commission and the National Association of Colleges and Employers (NACE).

University graduates:

  1. Apply logic and critical thinking to evaluate reasoning, explore diverse perspectives, and engage in metacognition.
  2. Communicate thoughts and ideas clearly and effectively in written and oral forms.
  3. Leverage digital technologies to solve problems, complete tasks, and accomplish goals.
  4. Demonstrate information literacy through accessing, evaluating, and using information.
  5. Construct ethical responses to contemporary problems.
  6. Cultivate knowledge of and respect for people with diverse backgrounds, values, and lifestyles.
  7. Apply knowledge of commonalities and differences across varying cultural, economic, and geographic populations as part of global citizenship.
  8. Demonstrate personal accountability using effective interpersonal communication and emotional intelligence.

Project Management – Case Q&A – Has to be done in 8 hrs

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ead the Casa De Paz Development Project case study found at the end of chapters 1 through 5, CPM 4e and answer the following questions in a paper formatted using a question-response format:

Question 1 (taken from Unit 3) – If you were the project manager, what expertise would you like from the sponsor, stakeholders, or core team members to create a milestone schedule with acceptance criteria?  Minimum 250 words.

Question 2 (taken from Unit 5) – What would you want to see in a team charter (i.e., rules of engagement) for this development project?  Is this different (Agile environment) than other (Traditional – Suburban Homes) environments?  If so, how is it different?   Minimum 250 words.

Question 3 (taken from Unit 5) – List types of decisions that would need to be made and the appropriate person, group, or method for each, for example, individual team member, the collective team, scrum master, and/or product owner.

You will be assessed on content and mechanics.

Content (30 points/question):  The content must be based on the case study materials and reading assignments.  The PMBOK 6e and CPM 4e, along with other reputable resources can be used to supplement the responses through summarizing, paraphrasing and quoting those sources.  

Mechanics (10 points):  Each question response must be at at minimum 250 words.  “Minimum” is that amount typically needed to meet expectations (to earn a “B”).  To exceed expectations (to earn an “A”), a deeper discussion is needed. Each reference should be listed at the end of the paper following APA guidelines.  Online blogs are not acceptable references.  See Purdue OWL website for guidance on in-text citations.

Your Instructor will use Turn-it-in to ensure your paper is authentic work. To avoid plagiarism, see the course home page for more information and use the Purdue Online Writing Lab to learn how to paraphrase, summarize and cite the references you use in all academic writing assignments.

Case Study – Montana Mountain Biking

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Case Study – Montana Mountain Biking

Jerry Singleton founded Montana Mountain Biking (MMB) 18 years ago. MMB offers one-week guided mountain biking expeditions based in four Montana locations. Most of MMB’s new customers hear about the company and its tours from existing customers. Many of MMB’s customers come back every year for a mountain biking expedition; about 80 percent of the riders on any given expedition are repeat customers.

Jerry is happy with this high repeat percentage, but he is worried that MMB is missing a large potential market. He has been reluctant to spend a lot of money on advertising. About 10 years ago, he spent $80,000 on a print advertising campaign that included ads in several outdoor interest and sports magazines, but the ads did not generate enough additional customers to cover the cost of the advertising. Five years ago, a marketing consultant advised Jerry that the ads had not been placed well. The magazines did not reach the serious mountain bike enthusiast, which is MMB’s true target market. After all, a casual mountain bike rider would probably not be drawn to a week-long expedition.

Another concern of Jerry’s is that more than 90 percent of MMB’s customers come from neighboring states. Jerry has always thought that MMB was not reaching the sizable market of serious mountain bike enthusiasts in California. He talked to the marketing consultant about buying an address list and sending out a promotional mailing, but producing and mailing the letters seemed too expensive. The cost of renting the list was $0.10 per name, but the printing and mailing were $4 per letter. There were 60,000 addresses on the list, and the consultant told him to expect a conversion rate of between 1 and 3 percent. At best, the mailing would yield 1800 new customers and MMB’s profit on the one-week expedition was only about $100 per customer. It looked like the conversion cost would be about $246,000 (60,000 × $4.10) to obtain a profit of $180,000 (1800 × $100). The consultant explained that it was an investment; because MMB had such a high customer retention rate, the profit from the new customers in the second or third years would exceed the one-time cost of the mailing in the first year. Jerry was not convinced.

Nine years ago, MMB launched its first Web site. It included information about the company and its tours, but Jerry did not see any need to include an expedition-booking function on the site. He did think about selling caps and jackets with the MMB logo, but that idea never was implemented. The MMB logo is well known in the mountain biking community in the upper Midwest.

The MMB Web site includes an e-mail address so that visitors to the site can send an e-mail requesting more information about the expeditions. Robin Davis, one of MMB’s expedition leaders, is an amateur photographer who has taken many photos while on the trails over the years. Last year, she had those photos digitized and put them on the MMB Web site. The number of e-mail inquiries increased dramatically within a month. Many of the inquiries were about MMB’s expeditions, but a surprising number asked for permission to use the photos, or asked if MMB had more photos like those for sale. Jerry is not quite sure what to make of the popularity of those photos. He is, after all, in the mountain bike expedition business.

MMB has had the same basic website for 9 nine years, and Jim has recognized that technology has changed and become more affordable. As such, he decided that a digital marketing program should be created to attract new clients to his Montana Mountain Biking (MMB) business. With his past success and reputation, he wants to leverage his website to not only sell his mountain biking expedition packages, but to also sell mountain biking accessories and apparel items that are branded with MMB logo. MMB profits hit a new record high last year, so Jim has the funds to invest to launch his new expanded product offerings and develop his digital marketing program.

Jim has hired you as a marketing consultant to create a report that highlights what you would propose to create an effective business presence online, and the means to process payments and sell merchandise on his website. Additionally, he is also requesting that you include the web marketing strategies you will use to generate leads for his expedition service, and the social platforms that will be used to generate traffic to the website and enhance his overall branding efforts.

Your assignment this week is to review the five stages of customer loyalty shown in Figure 4-5 and prepare a report in which you classify MMB’s customers. Estimate the percentage of MMB customers who fall into each of the five categories (Support your classification with logic and evidence from the case narrative) and then develop your recommendations that address the specific material he has hired you for. You will want to convey the importance of presenting an image consistent with MMB philosophy, principles, and identity that also meets the accessibility goals and the needs of the website visitors. In addition, an outline of the elements (such as branding, product characteristics, product use benefits, and comparison to competing products) you would include in the online communication media (Web page, e-mail, social networking, and so on) that is used to introduce new customers to Jim’s MMB business.

watch and write

/in /by

In the interest of time, and hopefully everyone finding this a more interesting assignment, I am giving one written assignment that will count for the remaining 50 points to complete your 200 possible participation points (plus the 150 for the self tests). Your assignment is to: 1) watch one of the following six (6) options:

  1. “The Men Who Built America” – (Season 1, Episode 7 “Taking the White House” on Amazon.  On regular television, it was originally Ep. 3 where Congress begins to regulate the titans of industry; free with Amazon prime, $1-2 to rent an individual episode)
  2. “Dark Waters” – (the 2019 version starring Mark Ruffalo – available for a fee on Amazon ($14.99) or Redbox (DVD $1.80 and on demand $14.99); possibly on Showtime).
  3. “The Post” (2018/19 version with Meryl Streep; on Amazon for $3.99 rental; Redbox rent on demand $2.99; also on cable tv occasionally)
  4. Any episode of “Dirty Money” on Netflix.
  5. Any episode of “The Profit” on MSNBC (regular tv)
  6. Any other program of your own choosing that involves a conflict of business and legal issues.

2) Write a 1-2 page report about what you watched in the EXACTLY following format:a) Para 1 – identify the program and generally describe the storyline (10 pts)b) Para 2 – describe the business decisions made in the story (10 pts.)c) Para 3 – describe the impact of the law on those business decisions (or lack of impact) (10 pts)d) Para 4 – describe your own thoughts on those business decisions and how they positively or negatively impacted those described in the story (10 pts)e) Be sure to proofread your sentence structure, punctuation and grammar (10 pts)