Stella Ann Freeman is having a difficult time deciding whether or not to purchase a new car. How would understanding the concept of opportunity costs help her make a decision?

MBA 540 Mid-term Exam

 

1. (10 pts.) Stella Ann Freeman is having a difficult time deciding whether or not to purchase a new car. How would understanding the concept of opportunity costs help her make a decision?

 

2. (10 pts.) Referring to the table below, hiring a driver costs $10. Each machine costs $100. Which method should he use and why?

 

 

3. (10 pts.) Enron will be an example of a dysfunctional company for many years to come. It was clearly a company riddled with fraud and excess and its conduct drove it into bankruptcy. The text argues that individual behavior was not at the core of Enron’s problems. What were the problems with this corporation from an organizational architecture point of view?

 

4. (10 pts.) For many corporations such as utility companies, a major portion of the cost of production is fixed in the short run. Should these very large fixed costs be ignored when the executives are making output and pricing decisions? Why?

 

5. (10pts.) Choose a real-life example of a firm that you think is part of an oligopoly market and describe the characteristics of the market structure that explain why the firm would be classified as such.

 

6. (10 pts.; 2 pts each) You are the manager for Dunkin Donuts and know the following elasticities:

 

η= 1.5 η I = 1.2 η xy1 = 0.5 η xy2 = -0.5

 

η is the price elasticity of demand for Dunkin Donuts (DD) glazed doughnuts, ηxy1 is the cross elasticity of demand between DD glazed doughnuts and Krispy Kreme (KK) glazed doughnuts, ηxy2 is the cross elasticity of demand between DD glazed doughnuts and DD French Vanilla coffee, and η I is the income elasticity of DD glazed doughnuts.

 

a) If you want to increase your sales of glazed doughnuts by 30%, in what direction and by how much do you need to change the price?

 

 

b) If you make the percentage price change that you calculated in part a) will total revenue increase or decrease? How do you know?

 

c) Krispy Kreme lowers its price of glazed doughnuts by 20%. The demand for Dunkin Donuts glazed doughnuts will change by what percentage and in what direction?

d) Dunkin Donuts raises the price of its French Vanilla coffee by 15%. The demand for Dunkin Donuts glazed doughnuts will change by what percentage and in what direction?

 

 

e) If average income increases by 5% by what percentage and in what direction will the demand for Dunkin Donuts glazed doughnuts change? Are DD glazed doughnuts a normal good or an inferior good and how do you know?

 

7. (10 pts.) Westinghouse and General Electric are competing on the newest version of clothes washer and dryer combinations. Two pricing strategies exist: price high or price low. The profit from each of the four possible combinations of decisions is given in the following payoff matrix:

 

    Westinghouse’s price
    High ($4000) Low ($2000)
General Electric’s

price

High ($4000)  

W: $10,000,000

GE: $10,000,000

 

 

W: $16,000,000

GE: $-4,000,000

 

  Low ($2000)  

GE: $16,000,000

W: $-4,000,000

 

 

W: $4,000,000

GE: $4,000,000

 

    Payoffs in dollars of profit.

 

 

 

a) (2 pts.) Which strategy offers both Westinghouse and General Electric the best financial outcome?

 

b) (2 pts.) Does either firm have a dominant strategy? If yes, which firm and what strategy?

 

c) (4 pts.) The Nash equilibrium is for Westinghouse to set its price at __________ and earn a profit of __________ and for General Electric to set its price at ______________ and earn a profit of _____________.

 

d) (2 pts.) Why do we see that the strategy that results is not the strategy that offers both players the best financial outcome?

 

1

The difference between forgettable presentations and effective technology-supported learning is a matter of mindful approach

Assignment 4: PowerPoint

Background

The difference between forgettable presentations and effective technology-supported learning is a matter of mindful approach, construction, delivery, assessment, and critical reflection (Glisczinski, 2005*). PowerPoint has for some time been a standard application as a tool to enhance presentations as well as a multimedia tool that can be used in a variety of other ways to communicate or enhance communication with a given audience. Some examples of ways in which PowerPoint can be used to these ends are:

  1. Similar to an overhead projector, used to display text to serve as a visual aid for enhance a verbal presentation.
    • The text on the slides can be accompanied by detailed notes on each slide by using the accompanying notes page. Since the slides should contain only key points and not full sentences or extended detail, the notes pages are important to provide more detail as needed for the presenter to have as a printed copy to use in the same way as you might use a lesson plan or lecture notes [for example, download sample presentation that comes from the PowerPoint application packaged examples]
  2. Expanding on the same purpose as (1) above, going beyond the overhead projector capabilities by including stationary pictures (photographs, clip art, drawings) and animations (video clips, animated pictures & drawings).
    • Slides can be printed out (various options from 1 -9 slides per page) to be provided as handouts or the 1 slide per page can be printed on overhead transparencies in cases where a computer projector is not available.
    • Slides can also be saved as a pdf file for users who do not have the PowerPoint program or PowerPoint Viewer.
  3. Similar to (2) above, but specifically for slides shows, replacing the old slide projectors. [for example, download Photo Album that comes from the PowerPoint application packaged examples]
  4. Stand-alone learning stations (e.g. for a class) or kiosks (e.g. at an exhibit), where users watch a series of slides that are set on a timed loop or where they can manually advanced slides following prompts on the screen. [Download Kiosk example that comes from the PowerPoint application packaged examples] For learning stations, the notes pages that accompany each slide can include extra detail for viewers as needed (but then viewers need to be directed to view the notes on the computer, or else have a printed copy of the slides and accompanying notes for viewers to look at as they watch the presentation on the computer).
  5. For games, such as Jeopardy (See detail & example at How to Create a Power Point Jeopardy Quiz) or Who Wants To Be A Millionaire?
  6. Converted to Quick Time movies and shown as a movie.
  7. Converted to a web page so that slides can be viewed online (See Guidelines on How To Save a PowerPoint Presentation as a Web Page).

Key questions to ask are:

  • How can PowerPoint be used effectively as multi-media tool to support and enhance learning?
  • To what extent is my time, energy, and financial investment in creating this presentation rewarded in terms of significantly advancing student learning?

Purpose:

  • Experiment with and learn how to use all the key features of PowerPoint, learning from trial-and-error, from sharing ideas with peers, by using the PowerPoint help documentation, and by using other resources (online and print).
  • Construct effectives PowerPoint slides to support learning experiences and which which embody sound learning practices.
  • Utilize effective practices in designing PowerPoint layout, content, and multimedia content (In Educ 5412 you learn about how to make the actual PowerPoint slides; however, you only teach using PowerPoint during the Educ 5413 class. There the focus will be on using PowerPoint as a tool for teaching, while here it is on how to create different types of PowerPoint slides using the features within PowerPoint).
  • Critically reflect upon PowerPoint best practices for supporting learning.

Directions:

Part 1: Demonstration ability to use tools

Working on your own or with a partner (but each using your own computer), create a set of PowerPoint slides that demonstrates your ability to use the tools that are part of PowerPoint. Note: the content of these slides is completely unimportant to the purpose of this exercise. Please do not spend time thinking about the words you write on the slides or having the slides make any sense at all. All you need is to have text, pictures, and graphics on the page in order for you to apply the PowerPoint tools.

A good way to become aware of the different tools within PowerPoint is to go to the view menu –> select “toolbars” –> then from the bottom of the toolbars drop down menu, select “Customize toolbars/menus.” From the dialog box that appears, check all the options, so that all these tool bars appear on the screen. Then play around with each of them to see what they do, making liberal use of the PowerPoint help documentation to guide you (even when you don’t have a question, it’s amazing the tips you can pick up from using the help documentation!)

Include the following:

  1. Slides: show that you can use different types of slides including title slide, bulleted list, 2 column text, table, text and chart, organizational chart, chart, title only, clip art and text, text & picture (in any combination), large picture, picture with heading, a collage of pictures on one slide
  2. Use notes page to expand detail on main slides
  3. Using different types of format (slide design, layout, color scheme, background)
  4. Changes to master slides
  5. Headers and footers
  6. Text formatted in a variety of ways: different sizes, style of font, color, bold, italics, underlined; also insert text boxes formatted in different ways.
  7. Formatting of paragraphs: use numbered and bulleted lists, and have a series of sublevels under the bullet and numbered lists; show different ways of formatting numbers and bullets, and animate these so they each appear separately.
  8. Use of drawing tools to create your own graphics (experiment with different types of boxes, circles, lines, call outs, color, etc)
  9. Photos and clip art that you have formatted in a variety of ways (e.g. resize, rotate, use different effects, giving shadow, adjusting variations, creating border, and in clip art, changing the color of different parts of the picture.
  10. Use custom animation effects for animating text and pictures on slides. Experiment with having different parts of graphics appear one at a time so as to build viewer understanding of a sequence of steps (e.g. arrows fly in to point to different parts of a diagram, one at a time).
  11. Use action buttons
  12. Sound: Insert music from CD, insert a sound file, record narration.
  13. Video clips
  14. Interactive slides: use hyperlinks to the Internet, to other slides within your presentation, and to other computer files.
  15. Save your presentation in different formats: standard, as a pdf, as a web page, as a movie, and as a package which runs automatically upon being opened. Save these all into the same folder and make sure your last name is part of the file name).

Part 2: Create a “real” set of PowerPoint slides

On your own or with a partner brainstorm common interests in something fun and professionally revealing which most folks could stand to learn more about. Professionally revealing means your choice reveals something important about you–in a way which provides subtle evidence of your merit as a professional educator. Then explore the possibilities for creating a project enjoyable, useful, and meaningful to you.

Incorporate the following content items into PowerPoint learning experience (approximately ten slides in length):

  1. An original and thematically fitting slide background (existing PPT designs will not be accepted)
  2. An interactive navigation slide or repeated element
  3. Judicious use of text in appropriate typefaces, point sizes, and colors
  4. Original, modified, and instructive images
  5. Borrowed, modified, cited, Fair-Use approved, and instructive images
  6. Instructive sound file(s)
  7. Instructive video file(s)
  8. Slide transitions, animations, and timings as are useful
  9. A references page with working URL links to cited sources (and other resources as you choose)
  10. A slide footer including your names, PowerPoint title, and page numbers
  11. High-contrast, readable content
  12. Your work saved as a regular presentation or as a PowerPoint package
  13. Submit these to Helen via web-drop. Helen will then upload these to her web site.

Checklist: Your work features . . .

  • __ Absence of spelling and grammar errors
  • __ An original and thematically fitting slide background (existing PPT designs will not be accepted)
  • __ An interactive navigation slide or repeated element
  • __ Judicious use of text in appropriate typefaces, point sizes, and colors
  • __ Original, modified, and instructive images
  • __ Borrowed, modified, cited, fair-use approved, and instructive images
  • __ Instructive sound file
  • __ Instructive sound file video file
  • __ Slide transitions, animations, and timings as are useful
  • __ A references page with working URL links to cited sources (and other resources as you choose)
  • __ A slide footer including your names, PPT title, and page numbers
  • __ High-contrast, readable content
  • __ Your work saved as a PowerPoint package to a CD and one other location

Rubric for Part 2:

Exemplary

Accomplished

Developing

Beginning

Layout

Striking utilization of space, shapes, colors, shades, modified images, text, sizes, and related elements create lucid readability and distinctive theme.

Layout is clearly original and technically demanding.

Smart combinations of space, shapes, colors, shades, modified images, text, sizes, and related elements enable solid readability and recognizable theme.

Layout appears original and skillful or is a fresh and skillful modification of an existing form.

Array of space, shapes, colors, shades, images, text, sizes, and related elements are functional.

Layout is a functional creation or reuse of an existing form.

Organization and form are confusing or insufficiently cohesive.

Layout lacks evidence of modification or personalization.

Function

Interactive navigation, multimedia files, external links, and appearances, transitions, and timings are used in a manner which optimizes learning.

Interactive navigation, multimedia files, and external links are responsive and consistent.

Navigation, links, and related files generally work. Navigation, links, and related files are consistently unresponsive.

Content

Project makes a compelling case for the value of its written content through highly developed and revised professional writing and reflection.

Project is conscientious in choice of content–as explained and demonstrated in reflective writing which requires little or no additional revision or explanation. Project communicates content with functional writing and reflection. Written content may contain frequent errors or reflection which lacks support and explanation.

Part 3: Reflection on what you learned

When notified by Helen that the class’s PowerPoint presentations are on the website and the PowerPoint Web Crossing discussion has opened, view the presentations created by your classmates from your assigned WebCrossing PowerPoint group (and from other groups if you wish). Then incorporate the following reflection items in your assigned group’s WebX discussion folder:

  1. What things your classmates have done with the design** of their PowerPoint which help you learn and that impressed you?
  2. What things your classmates have done with the design of their PowerPoint which might get in the way of your learning if you were a student/attendee in a class/session in which this presentation was given?
  3. Reflect on what educators ought to bear in mind when designing PowerPoint or any other presentation software. Explain why you have made these recommendations.

**note: in Educ 5412 you learn how to create the PowerPoint slides, but we do not yet focus on the actual teaching with the slides. Thus your analysis here is about the slides themselves. In Educ 5413 you will teach a lesson using PowerPoint, and at that point the focus will be on you actual delivery rather than on the slide design per se.

* Dan Glisczinski, Educ 5412 Rethinking PowerPoint, UMD Education Department (2005)

For this assignment assume you are working in the Human Resources department of a large insurance company

For this assignment assume you are working in the Human Resources department of a large insurance company. The company relies on having a well-educated workforce, especially in the fast-moving field of information technology. To help employees stay current, the company has started offering lunch-time seminars on special topics. To get things rolling, your boss asks you to prepare a presentation on one of the following 7 topics:

Digital Rights Management
Creative Commons
Privacy
History of Computing Hardware
The Internet
Computer Program
Artificial Intelligence

Pick a topic above and create a PowerPoint presentation that summaries the topic. The hyperlinks on the topics above take you to the Wikipedia article for the topic. You are free to use another information source, but the quality of your source should be as good as or better than that of the Wikipedia article. If you do use another source, be sure to site your source in your presentation.

The audience for your presentation are entry-level corporate employees that have some computer experience but are by no means experts.

Since this is an assignment designed to exercise your PowerPoint skills, there are certain requirements:

Your presentation should have 7 or more slides.
Your presentation should use a specific PowerPoint theme (something other than the default “Office Theme”).
Your presentation should have a title page that includes a subtitle with your name and affiliation.
Enter some text in the speaker notes area on at least the first two slides.
At least one of the slides should have a multi-level bulleted list.
At least one of the slides should contain a picture.
Your presentation should contain at least one transition.
Animate the bullets of a slide so they fade in one-by-one. Hint, use the Animations tab and Animations group.

Once you are finished, save your work as PP-ASN.pptx and submit it through Blackboard.
Assignment Q&A