You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response to a recent safety and injury incident at one of the parks that resulted in serious injuries to employees and customers. This theme park was closed immediately following the incident to ensure safety measures for customers and employees and to deploy the needed safety measures.

Now, as the theme park is all set to reopen, the CMO has called you to take a lead in planning the marketing strategy to support the reopening of the park. Your responsibility is to design a phased  strategy for reopening all parks, with critical objectives such as maximum safety, crisis communication, customer satisfaction, and profit potential. You must coordinate marketing strategy with corporate strategy, as failed or successful planning will impact brand success and recognition.

You have determined the scope of work and have outlined the high-level plan. As a first step, you decided to perform the brand analysis and identification of critical elements to successfully market the reopening of the park. Based on the outcomes, you developed a  customizable marketing strategy template that can be used by other theme parks under the same umbrella.

Next, you need to create a presentation (toolkit) to share your analysis and recommendations for the proposed marketing support of the park. But, as you are working to complete the final bit of the toolkit,  your social media monitoring partner shares a report of the theme park’s social media image and performance. The report shows a significant spike in negative public feedback. The report states there is the perception of an uncaring, careless brand forcing a reopening for profit. Your presentation should also include strategies for how you will address the emerging negative perception on social media about the theme park. You will show this presentation to your CMO and other  regional marketing directors of the park

Measuring Your Strategic Marketing Plan’s Success

Record and submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed marketing support of the park.

1. Provide a marketing strategy that considers the following areas (slides 1–4):
   1. Digital marketing strategy
   2. Traditional marketing strategy
   3. Communications and public relations strategy
   4. Event marketing strategy

Monitoring Your Marketing Strategy— In this part of the project, you will explain how you will monitor the performance of your strategy. Your presentation should include the following critical  factors:

1. Identify three SMART marketing objectives and describe how they align with safety, customer satisfaction, and profitability. (slide 5)
2. Identify one KPI that can be used for each of the marketing objectives. (slide 6)
3. Describe the methods that could be used to monitor the performance of the three marketing objectives. Provide rationale. (slides 7–8)
4. Using plan-do-check-act (PDCA) methodology, provides a continuous improvement process or preserving brand identity and reputation. (slides 9–10)
5. Describe two marketing strategies to address negative public feedback on social media. (slides 11–12)
   • Consider the role of public relations.
   • Consider the role of crisis management.

PowerPoint presentation with 12–13 slides. Consult the Shapiro Library APA Style Guide for more information.

Note:  Remember to use both onscreen text and audio narration or speaker notes in your PowerPoint presentations to convey your information effectively. If, due to technical challenges, audio narration is not possible, precise and extensive speaker notes should be used addressing all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.

Ten Power Point slides are required. Do not use animations in the power point design. Email the power point slides to me Sunday morning before class begins. Sources must be cited in APA style within the presentation. The presentation should include the following sections:

1) Introduction: include background information, the presentation’s purpose, and a preview of the presentation

2) Description of how the HR Function is traditionally practiced

3) Description of problems or challenges organizations face when performing this function

4) Explanation of how blockchain technology can help address the identified problem or challenge

5) Conclusion

6) References

Group sizes may range from 3 to 5 people. ONE of the following Human Resource Functions will be assigned to each group:

1) Staffing: Includes planning, recruitment and selection. The process an organization uses to ensure that it always has the proper number of employees with the appropriate skills in the right jobs, at the right time, to achieve organizational objectives.

2) Development: Consist of employee training and development as well as individual career planning for employees.

3) Compensation: Involves designing and implementing compensation, benefit, and incentive systems for employees and ensuring that compensation systems are fair and consistent.

4) Safety and Health: Providing a safe and secure environment for employees. Ensuring physical, emotional, and technological security.

5) Employee and Labor Relations: Serving as an intermediary between the organization and its union(s). Contract management. Designing disciplinary and grievance handling systems. Creating an environment of equal employment opportunity.

6) Performance Management: Ensuring that organizational processes are in place to maximize employee productivity. Managing the performance management and appraisal system.

EOP-3 and EOP-4Project Descriptions

EOP-3 and EOP-4 task you to examine the path (trajectory) that has resulted in the current state of a consumer or industrial product. You are asked to tell the story of how this product came to exist in its current form.

Selected Product: Bidet

1. Synthesize a large amount of information to create a compelling narrative

2. Relate your product to the user needs they satisfy, starting with the fundamental human need and progressing to modern needs. To do so, you need to address:

· Dimensions of Value: what the dimensions of value are/were, how the dimensions changed, how the ability of the product to satisfy those dimensions changed.

3. Apply concepts from class to illustrate the what, why, how, when, and in what context these changes took place. For example:

· Type of innovation (radical/incremental, process/product, component/architecture, competence-enhancing/competence-destroying)

· Sources of innovation: the people and organizations and how their collaborations and competitions influenced the development

· Externalitites: changes due to complementary goods and services, installed base; the availability of enabling technologies

· Dominant Design: emergence of standards, a dominant product architecture, or a clear winner in a competition

· Context Factors: Social, economic, political, or other factors that affected the trajectory

You don’t need to address all of these for every inflection point – but you should discuss the nature of the change and the factors driving it.

EOP-3 (3-5 page):Trajectory Analysis summarizing the evolution of the product from ancient times to modern day.

You can implement your project however you like. These instructions are one way to do so. Please note that your report needs to follow the structure set up in the table above – the order of the steps below is a suggestion on how to develop the information that will go in each section.

Step 1. Establish the end-points of your trajectory

a. Select a modern-day product and establish the end-point of your trajectory. The end-point is the most advanced version of the product currently available on the market.

b. Identify the first point where a recognizable version of this product came into existence. This is likely to be sometime in the last 200 years, but could be as little as 60 years ago.

Step 2. Identify inflection points

Working backwards from your end product:

a. Identify major changes that occurred in the evolution of the product. Rely on your personal experience with the product. Talk to your parents, grandparents about how the product evolved over their lifetime. Fill in any blanks with research.

b. Create a time-ordered list (or timeline) of these changes. Eliminate any that branch off from the path between your end-points.

c. Select the most important (or most interesting) inflection points along your timeline. While these will most likely be due to advances in technology, they can also be due to social/economic/political changes (e.g., regulation/deregulation, industry standardization, major product failures/accidents, environmental concerns, new manufacturing process)

Step 3. Analyze the Inflection Points

For each inflection point:

a. Describe the major change that occurred

b. Analyze the reason for the change with respect to relevant factors, e.g., dimensions of value, type of innovation, source of innovation, externalities, emergence of a dominant design, contextual factors.

c. List the major points you need to make relevant to the inflection point

d. For each major point, identify the supporting rationale and details for that point

Step 4. Write the Inflection Point Paragraphs (1-3 paragraphs per point)

For each inflection point:

a. Place your major points in order so that there is a logical flow between points

b. Convert your list to paragraphs, where each paragraph consist of:

· A topic sentence (thesis statement) that clearly states your main point

· 2-4 supporting sentences that provide your rationale or additional detail

Step 5. Analyze the Pre-Product Evolution

a. Determine the fundamental human need this product satisfies. Think back to ancient times and how this need was satisfied then.

b. Identify changes in how people satisfied the need leading up to the emergence of your “product.” This can be done with very broad strokes – it does not need to be as detailed as the inflection points.

EOP-4 (5-6 minute presentation): present your product trajectory and analysis. Synthesize your material into a clear, concise presentation, emphasizing the use of graphical elements. Your presentation must include a Time Line graphic showing the evolution of the product over time.

In the work world, it is a valuable skill to be able to synthesize large volumes of information and present it in a clear and concise way. It is also extremely important to create graphics to represent your work. The grade for EOP-4 will be based on:

· Quality of the Timeline Graphic: visually pleasing, captures all key inflection/divergence points, accurately conveys passage of time, incorporates relevant images, tells the overall story without requiring words (beyond simple labels)

· Quality of Other Graphics: visually pleasing, clear & easy to understand points, good balance of text/graphics/white space, enhances the narration

· Narrative Flow: tells the story of the evolution in a smooth, logical, clear and interesting way.

· Penalty Points:

· Exceeding or not reaching the target time (presentation must be between 5-6 minutes)

· Typos, grammar errors, not following required format for ppts

1

INSTRUCTIONS FOR PRESENTATION ASSIGNMENT

Dear LDRS 490 Students,

Pick a topic that you are interested in and would like to research and explore. There is No required paper to go along with your PowerPoint. I want you to have fun with this Presentation Assignment. Feel free to be creative, to include pictures, even cartoons, etc. in your PowerPoint slides.

Here is what I recommend that you do to complete this assignment:

A. Describe the issue and scope of the problem. In approximately 4-5 slides, give data about the issue. You can include pictures in your slides and a link to a video that you find.

B. How could worldviews, specifically a Christian worldview and perspective affect this issue?

In approximately 3-4 slides, list ways that a Christian worldview (and other perspectives if you like) relate to or address this issue.

C. What is your perspective on the issue?

In approximately 3 slides, give your thoughts and beliefs about the issue.

D. What are some possible solutions to the problem?

In approximately 4 slides, list solutions for this issue or problem.

E. As a leader, what solutions could you implement to solve this problem?

If you were a leader that could influence this issue, perhaps as a world or local political, professional, or business leader, what solutions would you put in place to help solve this issue or problem? Use approximately 3-4 slides to answer this question.

F. What specifically can each of us do in our lives to help solve this problem?

What can the everyday citizen do to help solve this problem or issue? In approximately 3 slides, list your suggestions.

Note: The number of slides per question is only a suggestion but you should include at least as many as suggested. A PowerPoint slide can have bullets or be listed in sentences. Each slide would generally have no more than one-third of a page (or less) of information on it. You are free to use more slides in your PowerPoint Presentation. This is just to give you a framework and idea of what is required for this assignment.

As I mentioned above, I want you to have fun with this assignment. You will do well if you follow the directions above.

Turn in your PowerPoint to the Dropbox. Oral presentations will be 10 minutes long and will be scheduled for the last three class sessions on Zoom.

Grading is based on 5 criteria: Oral Presentation Style; Data on your topic; Visuals (colour slides, video clip); Critical Thinking/Worldview Analysis; Recommendations for Solutions.

I look forward to seeing your completed PowerPoint Presentations!

• To what extent may auditors be held liable to compensate those who have suffered financial loss as a result of their negligent advice?

D, E and F are partners in DEF and CO, a firm of accountants which acts as the auditor of Fox Ltd. N, a minority shareholder in Fox Ltd, wrote to D ‘in confidential’, asking if he could rely on DEF and Co’s audit report for the accounting period ended 31 July 2021, as he was considering making a take-over bid for the entire share capital of Fox. D sent a letter to N stating that the report could indeed be relied upon by N, but pointed out that DEF and Co’s would not accept any responsibility for financial loss caused by the reliance of any person on statements contained in the report’.

N subsequently acquired the share capital of Fox Ltd, but now considers that he has paid far too much for the shares as a result of relying on statements within the audit report which have proved to be inaccurate.

The report should cover the attached powerpoint from slide 2 – 12 (no copying from it)

• o what extent may auditors be held liable to compensate those who have suffered financial loss as a result of their negligent advice?

D, E and F are partners in DEF and CO, a firm of accountants which acts as the auditor of Fox Ltd. N, a minority shareholder in Fox Ltd, wrote to D ‘in confidential’, asking if he could rely on DEF and Co’s audit report for the accounting period ended 31 July 2021, as he was considering making a take-over bid for the entire share capital of Fox. D sent a letter to N stating that the report could indeed be relied upon by N, but pointed out that DEF and Co’s would not accept any responsibility for financial loss caused by the reliance of any person on statements contained in the report’.

N subsequently acquired the share capital of Fox Ltd, but now considers that he has paid far too much for the shares as a result of relying on statements within the audit report which have proved to be inaccurate

this is all about the question

Requirements: 1200   |   .doc file