Product/Audience Match Strategy 

Part of Final Marketing Yourself Plan

Assignment Formatting

 Length of assignment is approximately 3-4 pages. Document should use Times New Roman 12-point font with margins not exceeding 1-inch.  Assignments should be completed and submitted before due date/times. Late penalty is 10% deduction per day (or partial day) late. No plagiarism, copying or cheating. 

Instructions:

As explained in the PDF reading “Matching the Product with the Audience When Marketing Yourself,” it’s critical to understand your product (i.e., your skills, attributes, personality, core values, etc.) and to determine and understand your target audiences (i.e., potential employers, colleagues, customers, career gatekeepers, etc.). For this assignment, you’ll work to outline your potential target audiences, determine what those audiences desire, and then decide how you’ll match your product with your target audiences. Using either a paragraph, outline, or table format, do the following:

 1. List Current Audiences. List various audiences (at least 8) to whom you currently market yourself on a daily, weekly, or other periodic basis. These might include potential employers, current employers, friends, family, teachers, various societal segments, social groups, customers, colleagues, employees, store personnel, vendors/suppliers, social media audiences, etc. Don’t forget that these audiences might be face-to-face, online, over the phone, etc. For each audience, be extremely specific as to who this audience is. Don’t just say “store employees” when you can say “the early morning employees at the Starbucks that I go to every weekday.” Don’t just say “my coworkers” when you can say “my co-workers Cristina, Derek, and Victoria who work in the cubicles next to mine.” 

2. Importance of Current Audiences. For each of the 8+ current audiences, provide some insights as to why each particular audience might be important to you in your marketing yourself efforts. How can impressing each audience help you? 

3. What Current Audiences Want From You. Finally, for each of the 8+ current audiences you listed, write down at least three characteristics (features, attributes, skills, traits, values, etc.) that they would desire in a person such as you. Although there may be some similar traits or characteristics across the audiences you listed, each audience likely will desire some unique characteristics as well. 

4. List Prospective Audiences. Your next step is to add at least three new “prospective” target audiences to whom you would like to market yourself in the near or distant future. Again, they can be potential employers in a particular industry, friends, social groups, customers, fans, readers, etc. While it’s good to be specific as to the industry, type of people, etc., you don’t have to be as specific as you were in Step 1 because you may not know the details of these audiences yet.

 5. Importance of Prospective Audiences. As you did in Step 2 with your “current” audiences, for each of the 3+ “prospective” audiences, provide some insights as to why each particular audience might be important to you in your future marketing yourself efforts. How can impressing each audience help you? 6. What Prospective Audiences Want From You. For each of the 3+ “prospective” target audiences, write down at least three characteristics (features, attributes, skills, traits, values, etc.) that they would desire in a person such as you. Because you may not really know these audiences very well, you may end up estimating this section more than the other ones. Nevertheless, consider what characteristics would be important to each audience. 

7. Product/Audience Match. Now consider how well you’re matching your Product You with the desired attributes of the (at least 8) current audiences and the (at least 3) prospective audiences that you listed. Discuss the matches as well as the discrepancies (the instancesin which you don’t match). 

8. Changing Product You. Discuss what you can do to have a better match between your various target audiences and the product (set of attributes, traits, etc.) that you’re offering. How can you change your Product You as well as your Personal/Professional Brand to better market yourself to these various audiences? 

This section consists of a set of self-improvement recommendations. 

Assignment Sections 

1. Cover Page: Name, Panther ID, Major, Minor, Certificate(s), Assignment Title 

2. Introduction: Discuss the purpose for a Product/Audience Match. 

3. Product/Audience Match Analysis: This is where you’ll put the analysis from the eight steps above. 

4. Synthesis and Summary: Discuss what you learned from this exercise. What did you learn about target marketing? What did you learn about your own audiences? What did you learn about yourself? Synthesize your learning from the various parts of the assignment and create a summary that you can review in the future. 

Assignment Formatting

 Document should use Times New Roman 12-point font with margins not exceeding 1-inch. Length of assignment is approximately 2-4 pages. Assignments should be completed and submitted before due date/times. Late penalty is 10% deduction per day (or partial day) late. No plagiarism, copying or cheating. 

An effective description leaves the reader with a dominant impression–an overall attitude, mood, or feeling about the subject. The impression may be awe, inspiration, anger, or distaste, for example.

Read the following paragraph and take out details that do not contribute to the dominant impression.  List the details you took out and explain why you chose those details. 

 All morning I had some vague sense that something untoward was about to happen. I suspected bad news was on its way. As I stepped outside, the heat of the summer sun, unusually oppressive for ten o’clock, seemed to sear right through me. In fact, now that I think about it, everything seemed slightly out of kilter that morning. The car, which had been newly painted the week before, had stalled several times. The flowers in the garden, planted for me by my husband, purchased from a nursery down the road, were drooping. It was as though they were wilting before they even had a chance to grow. Even my two cats, which look like furry puffballs, moved listlessly across the room, ignoring my invitation to play. It was then that I received the phone call from the emergency room telling me about my son’s accident.

This is a one page writing, double space.

I need a debate on my colleague’s work. Your position needs  to be backed up by the united states law. Your debate needs to be cited. I will provide the book chapter…  

Work from my classmate is bellow…..

 Personal Bankruptcy 

Three months ago, Janet Hart’s husband of twenty years died of cancer. Although he had medical insurance, he left Janet with outstanding medical bills of more than $50,000. Janet has worked at the local library for the past ten years, earning $1,500 per month. Since her husband’s death, Janet also has received $1,500 in Social Security benefits and $1,100 in life insurance proceeds every month, giving her a monthly income of $4,100. After she pays the mortgage payment of $1,500 and the amounts due on other debts each month, Janet barely has enough left over to buy groceries for her family (she has two teenage daughters at home). She decides to file for Chapter 7 bankruptcy, hoping for a fresh start. Using the information provided in the chapter, answer the following questions.

1. Under the Bankruptcy Code after the reform act, what must Janet do before filing a petition for relief under Chapter 7?
2. How much time does Janet have after filing the bankruptcy petition to submit the required sched-ules? What happens if Janet does not meet the deadline?
3. Assume that Janet files a petition under Chapter 7. Further assume that the median family income in the state in which Janet lives is $49,300. What steps would a court take to determine whether Janet’s petition is presumed to be substantial abuse under the means test?
4. Suppose the court determines that no presumption of substantial abuse applies in Janet’s case. Nevertheless, the court finds that Janet does have the ability to pay at least a portion of the medical bills out of her disposable income. What would the court likely order in that situation?

Debate This:
Rather than being allowed to file Chapter 7 bankruptcy petitions, individuals and couples should always be forced to make an effort to pay off their debts through Chapter 13

ANSWER:

Q1: Before filing a bankruptcy petition, the Bankruptcy Code after the reform act requires that Janet ensure that she has a certificate from an approved credit counseling agency, confirming her attendance of individual counseling sessions on finances six months before filing the petition (DeNicola).

Q2: Janet has a deadline of 45 days after filing for bankruptcy to present schedules to the bankruptcy court, and failure results in an automatic dismissal of the petition (Miller 611).

Q3: In a case where Janet files for Chapter 7 bankruptcy, she will undergo the substantial abuse and mean test examination to ensure she qualifies for bankruptcy (Miller 611). The court will compare her average median income of $49,200 per year and state median family income of $49,300 per year.  Given that her income is lower than the state median income, she qualifies for relief as she does not satisfy substantial abuse.

Q4: Suppose Janet qualifies for bankruptcy without substantial abuse, yet she can pay a portion of medical bills. In that case, the court can decide to reduce the medical insurance cover provided for Janet to enable her to make payments of portions of her medical bills.

Debate

Chapter 7 and Chapter 13 bankruptcy petitions both have their pros and cons; however, Chapter 13 presents the best option for individuals and couples. Chapter 13 gives the debtor control over their property than chapter 7. Chapter 7 offers courts legal possession allowing them to determine which property to sell to repay loans. However, Chapter 13 allows debtors to retain the property but develop a plan for repayment with the court over three to five years, giving them ample time to complete payments (US Court). Chapter 13 offer broad debt discharges as compared to Chapter 7. Chapter 7 provides discharges after selling non-exempt property and paying secure debtors (DeNicola). However, it does not discharge obligations for child support and student loans. Chapter 13 discharge includes property settlement debts in divorce and debts from non-dischargeable tax obligations (US Court). Chapter 13 offers third-party protection from guarantors. Chapter 7 discharges consumer debts but does not protect guarantors from the obligation to pay debts. Chapter 13 prevent creditors from protecting guarantors from financial obligation to the creditor (US Court). Therefore, it is more suitable to apply Chapter 13 than Chapter 7 bankruptcy.

Works Cited

DeNicola, Louis. “What Is Chapter 7 Bankruptcy?” Check Your Free Credit Report & FICO® Score – Experian, 6 Dec. 2019, www.experian.com/blogs/ask-experian/what-is-chapter-7-bankruptcy/.

Miller, Roger L. Business Law Today. 12th ed., Cengage Learning, 2019. pp 1046.

US Courts. “Chapter 13 – Bankruptcy Basics.” United States Courts, 2021, www.uscourts.gov/services-forms/bankruptcy/bankruptcy-basics/chapter-13-bankruptcy-basics.

This essay requires that you find a core relationship between one Fallacy/Effect/Bias (e.g. The Third Person Effect,  Confirmation Bias, Groupthink, etc) and Is Glenn Greenwald the Future of News? or The Certainty of Donald Rumsfeld. 

For the first option, the objective here would be to carefully show how a journalistic theory, expressed by Greenwald orKeller, displays an awareness of the pitfalls of one of the aforementioned biases/effects.

For the second option, the objective is to show how the rationality, the argumentative tactics, deployed by Rumsfeld, reveal a strategic use of one of the fallacies/effects/biases.

For either option, rhetorically, introduce one of the biases/effects, and explain how this phenomenon applies to understanding or communicating information in general. Once you have both explained the concept at its core, and described how it would apply to the goals of journalism or the goals of this politician, then argumentatively connect it within the debate between Keller and Greenwald or Rumsfeld’s individual statements. 

Essentially (for option one) you want to make the case that either Keller or Greenwald’s metric is more conscientious of the particular bias/effect and thus their particular approach is more capable of avoiding its consequences. 

Essentially (for option two) you want to make the case that Rumsfeld’s strategic use of a particular fallacy/bias/effect, allows him to argumentatively push an agenda forward. 

12 pt. font, double-spaced, 3 Full pages 

HS440M2-2: Describe international standard diagnosis classification use in the US health care reimbursement and billing system.

Imagine you were appointed the Chief Financial Officer of your hospital, and you have a new crisis to confront. Your hospital received an unannounced visit from a CMS (Centers for Medicare and Medicaid Services) surveyor following a serious patient billing complaint. Your hospital is well-known both regionally and nationally for quality and safety, but the complaint threatens the hospital’s CMS enrollment, accreditation, and reputation. The surveyor determined that violations did occur, and the hospital has 90 days to resolve the issue or lose its Medicare funding. The violations include upcoding, duplicated and phantom charges, unbundling, and incorrect quantities.

You will create a plan for dealing with this crisis. The plan should consider current business processes, strategy, and communication processes to make the plan a reality. Also, consider how the crisis affects the staff and how you can reduce the amount of stress and pressure on them. Resolving the issue is just the beginning of the process. You need to determine if there was a process or system failure and figure out the solution to that failure. You should also develop a contingency plan for the future so the hospital will be prepared in the future for similar crisis events.

You need to explain the concepts of diagnosis classification, care reimbursement, and the billing system used in the hospital and by insurance companies for reimbursement for care received. You will explain how the hospital will meet patients’ needs, priorities, and expectations in a manner that exemplifies the values of respect, compassion, justice, and community pride. You need to explain the hazards of insurance, who pays for services, and the payment methods and plans available. Lastly, include the importance of proper medical billing and coding.

Instructions

Create either an audio recording or video recording at least 5 minutes in length to explain your planned proposal to deal with the violations and return the hospital into compliance within the 60 days given by CMS.

You will need to include:

• An explanation of concepts of diagnosis classification, care reimbursement, and the billing system used in the hospital and by insurance companies for reimbursement for care received.
• An explanation of how the hospital will meet patient’ needs, priorities and expectations in a manner that exemplifies the values of respect, compassion, justice, and community pride.
• Each of the violations upcoding, duplicated charges, phantom charges, unbundling, and incorrect quantities. Then, explain what will be done so these violations will not occur again.
• A contingency plan for the future so the hospital will be better prepared for similar crisis events.
• Your work will be presented in an audio or video recording, as you will be submitting your presentation to this group of hospital employees, board members, and interested citizens and groups.
• Options to record include (but are not limited to) your computer (PC or Mac), Screencastify which is a free add-on to Chrome, Zoom, or using an app of your choice on a smartphone or tablet.

Submit your recording link or file to the Dropbox along with your APA formatted references you used to support your oral presentation.

Video Requirements:

• Explains the concepts of diagnosis classification, care reimbursement, and the billing system used in the hospital and by insurance companies for reimbursement for care received.
• Explains how the hospital will meet patients’ needs, priorities, and expectations in a manner that exemplifies the values of respect, compassion, justice, and community pride.
• Addresses each of the violations upcoding, duplicated charges, phantom charges, unbundling, and incorrect quantities. Then explain what will be done so these violations will not occur again.
• Develops a contingency plan for the future so the hospital will be better prepared for similar crisis events.
• Is at least 5 minutes in length.

Minimum Submission Requirements

• Proper notification of any resubmission, repurposing, or reworking of prior work per the Purdue Global Student Coursework Resubmission, Repurposing, and Reworking Policy Resource.
  • This assessment should be a recording 5 minutes in length.
  • Respond to the questions in a thorough manner, providing specific examples of concepts, topics, definitions, and other elements asked for in the questions. Your submission should be highly organized, logical, and focused.
  • Your submission should provide a clearly established and sustained viewpoint and purpose.
  • Your video should be well ordered, logical, and unified, as well as original and insightful.
  • Your submission must be presented in Standard English and demonstrate exceptional content, organization, and style.
  • A separate page along with your submission should contain a list of references in APA format. Use your textbook, the Library, and the internet for research.
  • Review the writing resources for APA formatting and citation found in Academic Tools. Additional writing resources can be found within the Academic Success Center.
  • If the work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned for revision. If the work submitted does not meet the minimum submission requirements by the end of the term, you will receive a failing score.

Plagiarism

Plagiarism is an act of academic dishonesty. It violates the University’s Code of Student Conduct, and the offense is subject to disciplinary action. You are expected to be the sole author of your work. Use of another person’s work or ideas must be accompanied by specific citations and references. Whether the action is intentional or not, it still constitutes plagiarism.

For more information on plagiarism and the University’s Code of Student Conduct, refer to the current University Catalog.