Select 2 articles. One article should be pro renewables, one against renewables. It is OK if one of the articles you choose is your own. 

To begin writing your paper:

· Scroll down to the “Research Paper” link (under “Course Work” in our eCampus course). Click on the attached file: “APA Template for GEOL 1403 Research Paper” and download the file.

· Besides downloading the APA template, when writing your paper, download this document again, as it will be necessary to have it open as it has detailed directions that accompany the template so you will know what to write about in each section. The directions below explain paragraph by paragraph what to write about. Please understand that if you do not utilize BOTH of these documents (this one you are reading now and the APA template), you will fail this assignment.

· Write the paper ???? see detailed directions below (pages 3-6) of what to include.

· Optional: Upload your paper to” Plagiarism Checker/Research Paper Rough Draft” link. This link is provided for you to submit your paper to check for plagiarism. I will NOT be checking nor grading these. It is only there for your benefit to check that the plagiarism (matching) rate is not too high (20% or higher).

· To submit your finished paper, click on the link “Research Paper Template Download and Location to Upload Your Completed Paper”. (This is the same location from where you downloaded the template). Then within the “Assignment Submission” area, click on the “Browser My Computer” link in the “Attach Files” area. Choose the file that is your completed paper. Click the small box in the “Plagiarism Tools” area. Lastly, click on the “Submit” button on the bottom-right hand side of the webpage.  

IMPORTANT: How to write the paper using the provided template

· The correct margins and fonts (Times New Roman) are already set up in the template.

· Header titles: Type in an abbreviated name of your paper in ALL CAPS on page 1 (leave the words “Running head” as shown on page 1 only) and again on page 2.

· Page 1 title page: Type in a title for your paper, your name, and section and semester information (ie. Summer 2020).

· Type in your title again at the top of page 2 in upper and lower case letters.

· Include the bold words of all the SUBTITLES (ie. “Introduction to the Controversy”).

· Indent each paragraph and use double spacing for all text in the paper. 

· Do not add any extra spacing between paragraphs or between sections.

· Cite your sources throughout your paper by using in-text citations as needed (APA format is the author’s last name, year). Here is an example of a sentence with an in-text citation (Fields, 2015).

· If you use a direct quote, add the page number where the quote is located (Fields, 2015, p125). No more than 2 quotes total for this paper should be used.

What to include in the “Introduction to the Controversy” section: 

o This should be at least two 5-sentence paragraphs.

o Write in 3rd person. (Please do not use any 1st or 2nd person statements such as “you”, “I”, “we”, “us”) 

o Explain the purpose of writing this paper.

o It should include both a detailed description of what renewable energy is and what fossil fuels are.

o Include an in-text citation(s).

What to include in the “Are Renewable Energy Sources Necessary? Arguments For and Against” section:

o This should be at least four 6-sentence paragraphs.

o Write in 3rd person. (Please do not use any 1st or 2nd person statements such as “you”, “I”, “we”, “us”) 

o Using the information from the 2 articles you chose from the discussion board, put together an argument for why renewable energy sources ARE and ARE NOT necessary- you will need to argue both sides of the issue.

o Please remember you are not citing any of your classmates, as they are not experts, but you need to download both articles (source) you chose to use in your paper.

o It is important that you WRITE CRITICALLY ABOUT THESE VIEWPOINTS, be precise regarding why the articles are directly and indirectly making a case for fracking being the cause of earthquakes. To obtain full credit for this section, look for specific viewpoints in the sources that might be inaccurate. In the articles you read, did you spot any assumptions made by the author or ‘experts’ quoted in the article? 

o Include in-text citations.

  

o This should be at least two 5-sentence paragraphs.

o Please write in 1st person.

o This is a “critical thinking paragraph”. Answer the following questions inside of this paragraph, but DO NOT include the questions:

§ What preconceived ideas about renewable fuel vs non-renewable fuel debate did you have BEFORE reading the articles that you cited in this paper?

§ How have your ideas changed after reading the cited articles? For example, what is YOUR opinion/position on whether or not renewable fuel is necessary? Explain what specifically influenced your position and any items that limit your understanding and ability to form an opinion on this topic.

• Why do you        believe that continued research by experts on this subject is important?        (Explain the relevance and complexity of the research findings.)
• What question(s)        has this research paper raised for you?  What are you still        wondering about? (NOTE:  nothing is not an acceptable answer.)

· As you type, the “References” page will always make itself your last page. You don’t have to do anything for this to happen. Double-check that you do not have any blank pages at the end, and that your reference page is its very own last page. 

· Do not delete the word “References” at the top last page (your reference page). 

· The “References” page (last page of paper) is a list of all the sources you used and got your information from to write your paper. The sources must be properly cited using APA style format. 

· Please use the following website for help completing this step: www.citefast.com 

 

Assignment Content

1. Competency
   Apply management strategies to a business-to-business (B2B) salesforce.
   Student Success Criteria
   View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
   Scenario
   You are the regional sales manager for International Herb Express (IHE) which is a large, US-based spice & herbs supplier. IHE sells to other businesses that purchase bulk spices and spice blends for use in their end products. The primary customers are baking and soup mix corporations that sell to other businesses, for example, https://paperwriters.xyz/uncategorized/special-focus-on-business-to-business/ bakeries, restaurants, other food-service, and regional grocery chains. IHE is launching a new spice blend that reflects a more diverse cultural & ethnic flavor profile than IHE’s traditional offerings.
   The abridged marketing strategy for this new spice blend is to target both current customers, but also to reach new customers that are target regions with higher ethnic diversity and/or the more adventurous “foodies” market. The marketing efforts will focus on taste testing, sampling, and on-site promotion. IHE is launching this marketing plan to help create a product offering that is not as commodity-driven (as most spices and herbs are the same quality no matter where they are purchased) and can potentially offer higher profit margins.
   It is important to note that spices and other ingredients are raw goods and traded as commodities. The raw price for these goods changes on a day-to-day basis. Pricing is based on classic supply and demand, though nature is a key contributor to the supply–extreme weather as well as health of crops have a direct impact on the supply chain and access to the raw goods.
   Instructions
   As the year ends, the VP of Sales and Marketing asks you to review the current compensation program and to make a recommendation for the new year’s compensation program that will be presented to the full sales organization on a video conference at the end of the month. There are 8 members of the sales staff that are part of the compensation program.
   For the current year, the sales staff (eight sales regional managers) was paid a base salary ($42,000) and then received a commission on a quarterly basis (6.1%) for all net invoiced orders in their region. The highest paid sales person received total salary and commission of $133,500, and the lowest paid sales person was paid $48,100. The total salary and commission for the sales team is $625,750. This resulted in profit of $1,757,500.
   The company’s CFO was very happy with this program, but the VP of Sales & Marketing felt that the plan only focused on individual results. The VP felt that in order to encourage the sales staff to balance their efforts between the low-cost/high-volume items and the higher-margin new products, a new plan should reflect those goals. Both executives see the sales potential growing for the business. Both also want to begin “grooming” any current sales staff. Management wants to encourage current staff to be promoted or transferred to new opportunities. Management is aware of the growth expectation and they want the strongest team to be in place in the best positions.
   You are to create a proposal that:
   • Outlines at least two compensation programs and then make a recommendation for which program would be more ideal.
   • Suggests a training program for regional sales managers to obtain leadership skills as well as reinforcing B2B skills that trainees can https://paperwriters.xyz/uncategorized/special-focus-on-business-to-business/ use to prepare for future promotional opportunities.
   • The training program may or may not be part of the compensation program. Identify and defend which approach you support.

Part 1: Written Work: SPANISH

Once you have selected the bill of your choice, write an analysis

critic (in Spanish) of no less than six pages using the following structure

as an example to guide the development of your writing:

1. Briefly summarize the selected bill or law.

2. Describe the population and / or situation that the bill or law seeks to address.

3. Identify and explain the historical, economic, social and political context when

moment of presenting or approving the law.

4. Explain what the social implications of the bill or law are.

5. State whether the bill or law represents an advance or a setback for

social justice and human rights.

i. If you selected a bill: identify and explain where in the bill

process lies the bill.

ii. If you selected a law: Briefly describe the process through which the law passed

law to be passed.

6. Analyze the implications that the bill or law has for the profession of

Social work

7. Reflect on the issues identified in the bill or law that you

understands require further attention, that they were not or have not been considered

to the extent, and that for you are of great importance for the solution of the

trouble.

8. Be sure to write according to APA, including citations and references. Minimum of

5 pages- maximum of 10 pages)

9. Once you finish your written work, send your document to NetTutor Paper

Center

Part 2 ( POWER POINT 6 PAGES)

The student will use the data from the written analysis to prepare an oral report, with its appropriate audiovisual instrument, about the bill/policy or selected law. The oral presentation on the written work will be carried out as part of the activities during the Workshop 8. Submit audiovisual instrument content through blackboard by due date. 

Discussion 5 Assignment

 As you are preparing for the final paper, I would like to emphasize an important element required to be included in your paper. Otherwise, -20% will be deducted:

->> USE HEADERS and subheaders in your paper. <<-
For every item of the question, you need to have one header in your paper.
You can also add ‘Introduction’ and ‘Conlucusion/Summary’ headers, highly encouraged. As usual, separate pages for the title page and the ref. page.

Also, you should use the work you submitted for the week 2 assignment in your final paper. Make sure to review it and incorporate my feedback and anything you have learned to improve it.
Please also use your research and work you submitted for your company’s IMC strategy, its targeting/segmentation as well as the micro-and macro-environment analysis.

The purpose was to help you think and build some parts of your marketing plan throughout the course thus far. So use them the best way you can,
 

Final Project

 

The Marketing Plan final project paper

• Must be nine to 11 double-spaced pages in length (not including title and references pages or slides) and formatted according to APA Style (Links to an external site.) as outlined in the Writing Center’s APA Formatting for Microsoft Word  (Links to an external site.)resource.
• Must include a separate title page and slide with the following:
  • Title of the project in bold font
• Space should be between the title and the rest of the information on the title page.
• Student’s name
• Name of institution (Ashford University)
• Course name and number
• Instructor’s name
• Due date
• Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
• Must include an introduction and conclusion paragraph and subject headers for all parts, sections, and subsections. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
  • For assistance on writing Introductions & Conclusions (Links to an external site.) and Writing a Thesis Statement (Links to an external site.), refer to the Writing Center resources.
• Must use at least four scholarly or credible sources in addition to the course text.
  • The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
  • To assist you in completing the research required for this assignment, view this Ashford University Library Quick ‘n’ Dirty (Links to an external site.) tutorial, which introduces the Ashford University Library and the research process, and provides some library search tips.
• Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper (Links to an external site.) guide.

Part 1: Situational Analysis

Section 1: Company Background

Describe the selected company or brand. My brand is (UBER)

Tell a brief history of the company.

Summarize the core products and services the company has to offer.

Identify direct current competitors and explain why they are direct competitors

Section 2: SWOT Analysis

Complete a SWOT Analysis

Propose the product or service line you want to develop a marketing plan for.

Justify a proposal with a SWOT based argument for why it warrants marketing investments.

Section 3: MACRO and MICRO-Environment

Analyze at least 2 elements from each quadrant table 8.1 as the MACRO and MICRO environment that affect the company’s overall marketing strategy.

Part 2:

Section 1

Segmentation, Target audience, and positioning

Describe your segmentation approach

Be sure to discuss the elements of the segmentation approach.

Provide a rationale for this approach

Describe the target audience or markets

Create a positioning approach

Section 2: 

The Marketing Mix

Explain your competitive advantage strategies to compete against five industry forces.

Formulate the 4P’s for your proposed product/services:

Describe your core product, extended product, and the product concept.

Explain how you plan to achieve competitive differentiation by creating customer values in four areas: Branding, Packaging, Support, and Quality—also Price, Place, Promotion with a special focus on digital media and IMC.

Section 3:

Success Metrics, Global and Ethical Considerations, and Conclusion

Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market.

Discuss at least one policy/philosophy or idea regarding the companies:

Corporate Social

Responsibility  (CSR)

Green Marketing Practices

Ethics and Ethical Marketing

Conclude with a summary of your plan and why it deserves to be funded.   

  

K Rucker

 1. I know in previous classes, I have always waited to do a paper about a week before it was due. I thought I wrote better that way. Its hard for me to write outlines because I’d rather write it just once and make corrections as I go. But with this paper and it being my last paper for my Master’s program, I do want to start early. I plan to have better time management with this paper and start an outline. Once I know who will be in my group, I think it would be best to separate the work out in advance, so that way we all have weeks to get it done. I initially think this will be a great assignment because I can learn how to do a business plan as well as helping and learning from peers.

2. When writing a business plan, the most important part should be the executive summary. This is a summarized version of the paper. This allows the committee to read this and decide if they would like to hear more or have heard enough. This is the attention grabber and needs to have the right amount of detail. The next few important elements would be describing the company, explaining the market you are trying to reach, what competition will there be, and an explanation of the products or services that will be offered. Also, we can’t forget about the funding aspect. The committee will like to know how much this is going to cost and what revenue projections can be seen (Dixon, 2021).

M Smith

Hi Everyone,

I do not have any questions at this time.  In looking over the Unit 5 project and objectives and feel I understand what the project is asking us to accomplish.  Our project objectives focus on evaluating business situations using critical thinking skills, interpreting examples of business practices, suggesting effective communication techniques, analyze change, and differentiating relationships between political/economic forces and the organization.  I understand how those objectives relate to the project, how building proficiencies in these areas will strengthen our skill-set, and that makes me excited to start the project.  

For the Unit 5 project, my initial thoughts are that I plan to use relevant, credible sources to obtain information and support my writing.  I have two combined approaches to developing a good project.  One approach is to focus on my interactions with my group members once assigned.  I want to take the lead in facilitating our group interactions because I have strengths in motivating others, setting timelines and collaborating with others I already have an easy method established where we can add on and work together in implementing and composing our project and I feel I can be beneficial to my group mates in that way.  I also have a strong work ethic and do not like waiting until the last minute to get assignments done.  I want to leave time for us to edit and really shape our project to get the best grade possible and more importantly, learn from the experience.   My goal is that we collaborate and work well in completing the assignment and supporting one another.  The implication is identifying strengths and weaknesses and then filling the gaps where any weaknesses are.  For example, one group member may not be as efficient in APA style, but another member may feel confident in using APA style and that would come in handy in proofreading our project.  

The second approach is to focus on effectively communicating content information.  I believe a key to completing the assignment, as a group, is everyone understanding the vision (end result) of our project and establishing/delegating who will be responsible for what parts so that the burden is evenly distributed.  We all are responsible for the result which requires collaboration and the determination to give our best.  This goes back to my first approach in communicating effectively.   When we all are in sync, we will be able to work collaboratively and have minimal conflicts.  One thing I’ve done to help with this is to look at the components of the project itself to identify any terms or concepts I need to strengthen my knowledge of.  I’ve looked at my prior knowledge to help anchor concepts so that I can articulate my ideas and make sure that my writing and contribution is in alignment with the rubric we are using.  This also helps me in understanding my group mates when we start the collaboration process and allow me to ask questions as needed to ensure understanding.  

One of the expectation of our group project is forming an outline of a business plan so I took great interest in looking at the important elements of a business plan and why those elements are important so that I could answer the discussion board question.  The most important elements of a business plan are:  mission, description of the company, description of the product/service, market research/analysis, financial plan and projections, and marketing plan (Gabler et al., 2017).  A business plan gives an individual the ability to see how feasible the business is and a projection of how successful an organization can be.  This is because the elements within the plan gives a view of factors that would impact the business, a look into the demographics of consumers to see what demand is there for the business, and a way to measure success.   The implication is considering factors that have the greatest impact on a business and seeing what plans are in place to navigate the market. 

 
 

C Gwaltney

Saudi Arabia is a country where foreigners do not come first, business etiquette is not laid back like it is in the U.S., non-verbal communication such as body language, hospitality, and proper business ethics, along with knowing the Muslim religion can be a real fire-starter for multi-national companies wanted to get a business started in Saudi Arabia.  Also, the work week begins on Saturday, and ends Wednesday, meaning Thursday and Friday are the days of prayer to Mohammed and rest.

    Kenya on the other hand, is a country that is attractive to countries like the United States, the United Kingdom, Japan, etc., however, due to the governments corruption, ethical problems, land disputes, unemployment and poverty are the challenges starting up a multi-national company inside Kenya, also getting different cultures to head up a multi-national company knowing the unethical side of Kenya, and Kenya’s goal is to increase GDP by no later than 2030, however, the problem will be improved governance and improved economic opportunities and trade (Commerce, 2018) 

V Jaramillo

The Legal Minefield Overseas

Part One

Although globalization has greatly promoted the development of the international market, different countries have different laws and business regulations to control the business environment. This means that companies that need to explore these markets need to comply with the legal requirements of their own country, not their own country. According to their cultural and economic structure, some countries/regions have stricter legal requirements than others. India is a country in South Asia, and its business activities in the region are outstanding, while Kenya is a country in East Africa and is considered the best in terms of doing business in this region.

In India, there are several challenges that entrepreneurs and businesspeople face when doing business both at the state and local government levels. India has the best policy to attract foreigners to invest in the country. There are many announcements at the government level, and it is very difficult to attract investment at the implementation level. The procedure is also involving as one must go through twelve steps and pay a great deal of money before the approval is done. The construction process is also onerous, obtaining electricity, and registering property is not only expensive but also onerous (Chahal & Sharma, 2020). The taxes are high, and the investors are required to comply with different tax guidelines. 

Kenya in Africa is the opposite of India because it is very convenient to do business there. The process of registering a business, building, and acquiring important facilities is very simple. However, the taxes in the country are high. For a developing country, the government collects a great deal of revenue from the public to develop and build infrastructure. In addition to taxation, corruption is the main obstacle that complicates legal procedures. In Kenya, one must consider bribing corrupt public service officers before they can get the authorization required. Kenya also has some major requirements that must be complied with, including high standards for environmental authorities and products produced.