Presentation design principles for better PowerPoint design

This can be broken down into two broad categories. The first is presentation design, which is the core principle of graphic design that can be applied to any type of visual communication. The second I have classified as PowerPoint design, which is more specific to PowerPoint being used as a tool for creating or delivering content. Although all the ideas can be used in PowerPoint, I found this breakdown to be useful.

Presentation design with images

All of these images are used to enhance your PowerPoint design. They not only look good but also contribute to the story and help your audience understand your messages. We'll be discussing visual storytelling later, but for now, just think about the quality and design of your images. These images are all from Unsplash, one of my favorite free stock photo sites. They offer royalty-free images for commercial use and they are all stunning.

It's more than just about putting nice images on the slide. You must know how to lay them out properly and use the PowerPoint crop color and artistic effects tools to give your presentation a professional feel.

Presentation design incorporating white space

Flood-fill images in big bold fonts are a great way to make your slides stand out. Presentation Zen is not just about images. You'll also need to include other content on your slides, such as facts and charts or bullet points. This is where white space in presentation design plays a crucial role.

It's all about creating contrast areas with clear focal points to draw attention to the most important parts of your slide and to create a flow and hierarchy.

Presentation design using grids

Grids are a fundamental part of the design and I'm quite surprised that we have made it this far without me bringing them up. Grids are most commonly found in newspapers and magazines. These grids are primarily column-based. The page is divided into columns, and then the content is placed across these columns in any combination that balances it. This is the same principle for PowerPoint presentation design. A grid system helps you to organize your content in clear and easy-to-follow areas.

A grid can be used for creating sections. For example, telling the story's beginning, middle, and ending. It makes it easier for your audience and readers to follow your story. This slide is one-third taken up by the supporting image. So we have created a grid within another grid to arrange the three pie charts.

Presentation design with color themes

Colour is another important principle in presentation design. The right color palette is crucial to give your presentation a consistent look. It allows you to stick to your brand and gives you the ability to assign meanings to certain colors to help your audience understand. You can use PowerPoint colors best if you set your template correctly and create a color theme. Here's how to change the PowerPoint color theme. It's quick and easy. Once you're done, the theme will be saved with the file (or the template) so you don’t have to worry about it.

A heat map is an example of a way to show data ranges, such as metrics, using a scale and not just numbers. Your audience will find it more helpful because they can instantly see the absolute and relative values, rather than spending time deciphering.

PowerPoint design with text formatting

You have now learned how to create PowerPoint slides by using PowerPoint's grid colors and white space. Although you and your audiences love slides that make effective visuals, they also know that there will always be slides with boring text and even worse bullet points.

You can create a PowerPoint slide design that looks like this by using grids with appropriate color and white spaces. Your audience will be able to quickly read the content if you break it up with good paragraph spacing. Consistent fonts and color highlighting make it easier to follow. The slide's impact is enhanced by the white space surrounding the content, especially the large margins created by the contrasting placeholder. There are many more options. This post explains ten different typography techniques. If you are looking for nice fonts to use in presentations, this list of ten of our favorite fonts is a must-read. You can also see how to format text using PowerPoint.

PowerPoint design to manipulate images

PowerPoint tools for designing images can all be found on the Format tab of the ribbon. There are many options, but only a few will enhance your design. The left-hand side should be your focus for PowerPoint design tools. The Remove Background tool does exactly what its name implies. The Color section lets you apply a color wash to everything, but at the bottom of this menu, you can also choose Set Transparent Colour which will remove one color from any image. This is how I cut out the image from my phone. The only exception to artistic effects is a blur, which can be used to change the focus of an image. Transparency tools are now available in Office 365. They make pictures transparent. This video will show you how to create an example image.

PowerPoint design with visual storytelling

Finally, my favorite thing about these design techniques is that they are part of visual storytelling. This can dramatically improve your presentation.

Remember that effective presentation design doesn't require you to create a new concept every time. These ideas, especially the PowerPoint design ideas, are designed to help you create beautiful and efficient presentations with minimal effort. You will be well-equipped to create great presentations with the help of PowerPoint tricks and a solid foundation in design principles. You can now open the champagne and tell people next time they ask you to make a presentation pop.