WEEK5-ResearchPaper-Emerging Threats & Countermeasures

Course: Emerging Threats & Countermeasures

LATE SUBMISSION WILL NOT BE ACCEPTED BY PROF.

Due Date – 1 day 

Research Paper:  Considering the importance of data in organization, it is absolutely essential to secure the data present in the database. What are the strategic and technical security measures for good database security? Be sure to discuss at least one security model to properly develop databases for organizational security. Create a diagram of a security model for your research paper.

Prof. Guidelines 

 Your paper should meet the following requirements:

  • Be approximately five pages in length, not including the required cover page and reference page. (Remember, APA is double spaced)
  • Follow APA 7 guidelines. Your paper should include an introduction, a body with fully developed content, and a conclusion.
  • Support your answers with the readings from the course and at least two scholarly journal articles to support your positions, claims, and observations, in addition to your textbook. The UC Library is a great place to find resources.
  • Be clearly and well-written, concise, and logical, using excellent grammar and style techniques. You are being graded in part on the quality of your writing.

Reading Assignments

Chapters 11, 12, 13 and 14 in the course textbook

Article:  https://www.csoonline.com/article/3251714/what-is-access-control-a-key-component-of-data-security.html

A. Satapathy and L. M. J. Livingston. (2016). “A Comprehensive Survey of Security Issues and Defense Framework for VoIP Cloud,” in Inidan Journal of Science and Technology, vol 9, no. 6, DOI: 10.17485/ijst/2016/v9i6/81980

D. B. Rawat, “Fusion of Software Defined Networking, Edge Computing, and Blockchain Technology for Wireless Network Virtualization,” in IEEE Communications Magazine, vol. 57, no. 10, pp. 50-55, October 2019.

J. Tioh, D. M. Mina and D. D. W. Jacobson, “Cyber Security Social Engineers An Extensible Teaching Tool for Social Engineering Education and Awareness,” 2019 IEEE Frontiers in Education Conference (FIE), Covington, KY, USA, 2019, pp. 1-5.

T. Surasak and S. C. -. Huang, “Enhancing VoIP Security and Efficiency using VPN,” 2019 International Conference on Computing, Networking and Communications (ICNC), Honolulu, HI, USA, 2019, pp. 180-184.

Required Books & Resources 

Title: (ISC)2 CISSP Certified Information Systems Security Professional Official Study Guide (In Classroom)ISBN: 9781119475958Authors: Mike Chapple, James Michael Stewart, Darril Gibson Publisher: John Wiley & SonsPublication Date: 2018-04-10 

“APA7 Format” 

 “NO PLAGIARISM” 

Plagiarism includes copying and pasting material   from the internet into assignments without properly citing the source   of the material.  

Triple Bottom Line Discussion Post

 

The TBL concept was initially developed by John Elkington in 1994. In 2018, Elkington wrote an article titled “25 Years Ago I Coined the Phrase ‘Triple Bottom Line’: Here’s Why It’s Time to Rethink It”. He used the article as a call to strengthen how the TBL is used and to put more even more focus on sustainability and less on profit. In the article, he states:

But success or failure on sustainability goals cannot be measured only in terms of profit and loss. It must also be measured in terms of the wellbeing of billions of people and the health of our planet, and the sustainability sector’s record in moving the needle on those goals has been decidedly mixed. While there have been successes, our climate, water resources, oceans, forests, soils and biodiversity are all increasingly threatened. It is time to either step up—or to get out of the way.

Meanwhile, some believe that incorporating this framework into practice raises more questions than it resolves, especially around reporting, regulation, and a deviation from the financial bottom line of businesses.

In your initial post, address the following questions:

  • Do you think that it is the responsibility of businesses to track and manage the social, economic, and environmental impacts of their actions? Why or why not?
  • What value does using the TBL bring to a business, and is it worth the potential drawbacks of incorporating it?
  • What value do businesses using the TBL bring to society, and how might society be impacted if TBL were not a common business practice?

Healthcare Marketing Paper

 

Instructions:

In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences.

To begin, select one (1) of the following healthcare systems that you would like to explore for this unit:

  • Acute care
  • Ambulatory care
  • Home health care
  • Hospice care
  • Long-term care
  • Memory care
  • Pediatric care
  • Primary care
  • Short-term care (e.g., post-surgery therapy)
  • Surgical care

Next, select an environment/location:

  • Savannah, Georgia
  • Fort Worth, Texas
  • Finally, select three (3) marketing tools:
  • Email
  • Newspaper
  • Memorandum
  • Radio advertisement
  • Television
  • Telephone
  • Social media
  • Internet
  • Person-to-person
  • Billboard
  • Referral

Instructions

  • Provide a general overview of your select healthcare system.
  • Discuss the demographics of your select location.
  • Discuss the advantages of using each marketing tool at your healthcare system and location.
  • Discuss the disadvantages of using each marketing tool at your healthcare system and location.
  • Summarize which marketing tool you would recommend that would yield the highest marketing potential of your select healthcare system and location.
    • Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.
      • 3-4 page paper excluding front and back matter (APA standards apply ).

PLAGIARISM IS HIGHLY UNACCEPTABLE!

This is worth 250 points!

Assessment 2: Product Pricing

Create a 9-slide presentation in which you analyze cost accounting practices to make a recommendation about whether or not to accept a purchase offer at a lower price than normal. You may either record the presentation or write a 2-3 page supporting report.

Scenario

The Acme Pickle Company has distributed pickles under the “Florida’s Best” brand for eight years from its production facility in Jacksonville, Florida. It sells the pickles to stores in the southeastern United States. Acme normally produces between 8,000 and 10,000 cases of pickles a month but has the capacity to produce 12,000 cases without adding equipment or personnel.

The owner of a twenty-store supermarket chain in Wisconsin, called Super Deals, visits friends in Florida and is impressed with the quality of “Florida’s Best” pickles. He approaches you, an Acme Pickle account manager, with an offer to buy 2,000 cases of pickles to use in a special promotion at his stores. He is thinking of something such as:

“Free jar of Florida’s Best pickles with every purchase of forty dollars or more—this month only!”

He offers Acme a price of $9.50 per case, knowing that it is a very substantial discount from the normal selling price of $20 a case. Acme’s management is inclined to turn the offer down, because their cost is calculated at $10.00 a case. They believe they would lose money if they sold at $9.50 a case. You, on the other hand, believe that some errors have been made in the cost accounting.

Your Role

You are the account manager for Acme Pickles.

Requirements

Your analysis for the Controller and Sales Manager is needed to suggest a different way of calculating the pricing of the pickles that may be lower. As part of your analysis, address the following items:

  • Explain why some production costs are variable and some are fixed.
  • Analyze the benefit of recalculating the cost of pickle production.
    • How would you recalculate it?
    • What would the result be?
    • What is the benefit to the company of recalculating the cost?
  • Analyze how financial accounting of production cost differs from managerial accounting of production cost.
    • Explain the difference between the two accounting methods.
    • Identify the benefits and drawbacks of each method.
  • Recommend a plan of action to management regarding Super Deals’ offer.

Below is the cost report for a recent month. In this month, Acme produced 9,000 cases and sold them at $20 per case, which is Acme’s normal selling price. Nine thousand cases are well beyond Acme’s break-even point, enabling Acme to record a substantial profit at the nine-thousand-case level.

Acme Pickle Company Cost ReportItemCostCucumbers$15,000Spices and vinegar11,000Jars and lids10,000Direct labor, paid by the case30,000Line supervisors, on salary10,000Depreciation on factory10,000Property taxes on factory3,000Insurance on factory1,000Total Costs:$90,000Cost per case (9,000 cases produced) $10.00

Deliverable Format

Your team lead wants to share this analysis across remote locations of the organization and is hoping you will set the standard for how analyses and decisions of this type should be presented and supported. Your team has requested either a recorded presentation (including slides and notes) or a presentation and supporting reporting that can be distributed as a model. Prepare a presentation of at least 9 slides using PowerPoint or software of your choice detailing your recommendation and the information you used to make your recommendation. You can either record the presentation or prepare a separate report supporting the presentation.

If you choose to record your presentation, you may use Capella-supported Kaltura Media or another technology of your choice that produces a shareable URL. Kaltura is recording software that can be used to create webcam, screen, and audio recordings. Refer to the MBA Program Resources for the Using Kaltura tutorial to prepare for this option. If you choose to use something other than Kaltura Media, ensure that it creates a shareable URL and can be embedded in the courseroom to ensure faculty can access your recording.

Note: If you require the use of assistive technology or alternative communication methods to participate in these activities, please contact [email protected] to request accommodations.

Recommendation requirements:
  • Presentation slides:
    • Create at least 9 slides detailing your recommendation and the information you used to make your recommendation.
    • Include additional details as slide notes.
  • Supporting information. Choose one of the following options:
    • Record your presentation.
    • Create a 2–3 page report to support your slides.
Related company standards:
  • The recommendation report is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.
  • In addition to the presentation or report materials, include:
    • Title (slide or page).
    • References (slide or page).
    • Appendix with supporting materials.
    • At least two APA-formatted references.

Evaluation

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

  • Competency 1: Explain how accounting concepts and practices impact financial reporting.
    • Explain why some production costs are variable and some are fixed.
  • Competency 2: Apply principles of accounting to assess financial performance.
    • Analyze how financial accounting of production cost differs from managerial accounting of production cost.
  • Competency 3: Analyze accounting information to support business decisions.
    • Analyze the benefit of recalculating the cost of pickle production.
    • Recommend a plan of action to management.
  • Competency 4: Communicate financial information with multiple stakeholders.
    • Communicate accounting information clearly.

study case report/ powerpoint

  

Equifax data breach

Part 1: Report 

The focus for this project should be on the lapse of ethical issues/situation within Equifax which led to the data breach, not the unethical act of the hackers who perpetrated the data breach itself.

You have two options for this Report.

A. You can apply an ethical evaluation of the situation. For this, include in your Report a brief history of the company and what led up to the ethical dilemma, the stakeholders impacted by the violation, the financial impact of the violation and what action could be taken to prevent a repeat of the ethical violation. Also, include legal and/or accounting irregularities which occurred. And finally, the lessons learned as a result of the dilemma.

B. You can apply the ethical decision-making model to the ethical dilemma you identify.
This means you should:

1. Frame the ethical issue
2. Gather all the facts
3. Identify the stakeholders and obligations
4. Identify the relevant accounting ethics standards involved in the situation
5. Identify the operational issues
6. Identify the accounting and auditing issues
7. List all the possible alternatives that you can or cannot do
8. Compare and weigh the alternatives
9. Decide on a course of action; and Reflect on your decision.

Assignment Specifications:

Create a 4 – 7, single-spaced deliverable (double space between paragraphs). Use headings based on content and goals for your Report. APA format is required for both in text citations and a works cited list. The title page, executive summary and the works cited page, as well as ‘copy and paste’ material, do not count for the page count.

Part 2: PowerPoint 

you will post your PowerPoint presentation (which should be based on your research report) PowerPoint Discussion for Ethics Case. This presentation should include some questions for your classmates to trigger some discussion of the case. 

The Power Point presentation should be at least 8 slides, including one slide for the title page and one slide for the works cited. You should also consider including a short video clip in your presentation. 

Module 02 Written Assignment – Connecting with Customers through Social Media

 

Module 02 Content

  1. Social media has changed the way that companies do business and interact with customers; it has also changed how customers interact with and provide feedback to companies. For this assignment, you need to identify one popular social media website and select a company that utilizes this site on a regular basis to interact with its customers. Then, write a 1-2 page paper that addresses the following:

    • Review the company’s page on this social media site and explain how they use the site to provide customer service, respond to customer concerns, and highlight customer satisfaction.
    • Based on your review, provide an example of one situation where the company used the site to address a customer concern or complaint.
    • Finally, describe some specific ways that you would use social media to enhance customer service and improve communication with customers if you were in charge of customer service for the company.
    • Your submitted assignment should be proofread for correct spelling, grammar, and punctuation.

      Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

      Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:

Events Management

IMPORTANT— FOR EACH ASSIGNMENT THE PRINCIPLES/PROCESSES INCLUDED IN THE ATTACHMENT MUST BE INCLUDED.

ASSIGNMENT 1 – 

Conduct research on one social event of your choice, either online or by attending a local event. Prepare a report related to this event.

 Describe at least three aspects of social event management presented in this Module

 Describe things you believe could have been improved and state how you would improve upon them

ASSIGNMENT 2 – 

You are asked to plan a 16th birthday party for a client’s daughter. Your client intends to host a Hollywood theme birthday party at a local restaurant. Prepare a report using the following guidelines:

 Prepare a list of questions will you ask the client when you first meet them. Recommend three birthday party games to your client.

 Suggest theme ideas and approximate cost for a cake (call a local bakery for this information). Determine the cost and facilities available at a local restaurant for 20 people (call a local restaurant for this information).

ASSIGNMENT 3 – 

You have been tasked to plan a family reunion for the Jones family. Provide creative ideas for location, catering, invitations to attendees, activities and create a budget for this event.

Week 5 Report

Instructions

Supporting Lectures:

Review the following lectures:

  • Formative vs. Summative Evaluation
  • Measuring Knowledge
  • Formative Evaluation

Throughout this course, we have assessed how the instructional design model ADDIE—analysis, design, development, implementation, and evaluation—can be applied to a real-world organizational training need or to a higher education curriculum project. Each week, we assessed each step, creating relevant documents for a specific problem of interest. To date, you have created an analysis document, design template, and a project plan/staffing budget estimate.

Week 5 Instructions:

This week, the deliverable will add to your Course Design Template with a specific learning assignment or activity, a corresponding evaluation rubric, and a summative evaluation plan.

Tasks:

  • Integrate work from previous weeks’ work into the Week 5 Course Planning and Budget Template, updating information to show ongoing development in your thinking.
  • Propose a student learning assignment or activity for Week/Unit 1 of your curriculum.
  • Propose a grading rubric and notes that the instructor can use while assessing the student learning assignment/activity.
  • Summarize a summative evaluation plan for your curriculum with at least two different types of data or data collection methods to demonstrate how you will measure whether the course achieves its goals and objectives.
  • Compose a 1-2 paragraph self-reflection on the most important takeaways from the INS7200 course project.

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Submission Details:

  • Submit the course design document. As much material as possible should be embedded in the document. Provide additional material as supplemental attachments.
  • Name the document SU_INS7200_W5_A2_LastName_FirstInitial.doc.

Discussion 1 05

 The assignment must be submitted by the due date. No late assignments are allowed. Please discuss the following topics and provide substantive comments to at least two other posts. Select from the following list four (4) topics and discuss. Use only 50-words max per topic to discuss and present your answer.  The discussion questions this week are from Chapter 1  (Jamsa, 2013). Chapter 1 topics:

  • Define and discuss cloud computing.
  • Discuss how cloud computing has changed how companies budget for software solutions.
  • Compare and contrast SaaS, PaaS, and IaaS, and provide an example of each.
  • Define scalability and discuss how the cloud impacts it.
  • List three advantages and three disadvantages of cloud computing.
  • Define virtualization and discuss how the cloud impacts it.
  • Describe three cloud-based solutions for individuals and three cloud-based solutions for businesses.
  • Discuss how Web 2.0 has driven the growth of the web.
  • Compare and contrast public, private, community, and hybrid clouds.

Note: You are required to use at least two-peer reviewed sources (besides your textbook) to answer the above questions.  The initial post is due by Wednesday at 11:59pm ET.  You must engage on at least three separate days (by Wednesday for the first post and two additional days of peer engagement).  Do not wait until Sunday to engage with peers, this should be an active conversation with your peers.  When replying to peers be sure to engage with substantial posts that add to the conversation. 

Market Research Project

  

Final Project

Marketing Research Presentation to the President of Starbucks Coffee Company

You are the marketing consultant to Starbucks Coffee Company. You have been asked by the President, Charles Schultz, to perform market research and ascertain the feasibility of establishing new coffee houses in China.

For your final paper, you will write a report for Mr. Schultz that describes an approach to move forward with this strategic marketing initiative. In a paper of at least 3,200 words (excluding title, abstract and reference pages), include:

  1. Identification and justification for the primary target market segments. 
  2. Selection of the city in which to test market Starbucks’ product and justification of your selection.
  3. Discussion of the main competitors and how the Starbucks’ product will achieve a competitive advantage these main competitors in this market.
  4. How the product will need to be adapted to local conditions.
  5. Choice of suppliers for the new store.
  6. Use of indigenous personnel for this store and choice of local and centralized controls.
  7. Proposed market entry strategy (sole ownership, joint venture, licensing agreement) and justification.
  8. List of major risks for this project and how they will be controlled including cultural, economic and political factors that need      to be considered.

This paper should include at least 8 references, of which at least 6 should be from primary sources. Your research is secondary research but will also use published articles from primary sources (original writings from textbooks and peer reviewed journals).

The Week Six assignment does not ask you to do your own primary marketing research. You will use secondary research and the primary sources provided (textbooks and peer reviewed journal articles). Primary research is defined as expensive original research done by a person or company to answer specific research questions. Secondary research is defined as already published research which has been completed for other research goals.