Discussion 4
Initial Post Review the following information about Proctor and Gamble’s efforts to revitalize Secret, a 50 year old brand: Background on Secret: Read the video case in the textbook on pages 315-318. Watch the Secret video at http://www.viddler.com/embed/2cca4d39/?f=1&autoplay=0&player=full&disablebranding=0 (Links to an external site.)Links to an external site. Secret Campaigns Explore Proctor & Gamble’s Secret campaigns “Let […]

