Consumer interaction with brands
Moreira, Antonio Carrizo, Pedro M. Freitas da Silva and Victor M. Ferreira Moutinho. “The Effects of Brand Experiences on quality, satisfaction and loyalty: An empirical study in the telecommunications multiple-play service market.” Innovar (2017): 26-36. According to the authors, the marketing aspect of a business is continually changing, with companies emphasizing customer retention more […]

