The Burberry’s Case presentation

B. Answer the following questions. 1. After all the research, where would you put Burberry’s in the final digital matrix? 2. What are the major learnings from the actual digital marketing strategy of Burberry’s from the Similarweb dashboard? 3. Now consider Gucci’s business data and compare them with Burberry’s. What can we say about the two companies? Similarities and differences from a business perspective 4. Run your own research for Gucci’s initiatives, both for Digital Intensity and Transformation Management. Where would you place Gucci in the final matrix? 5. Please compare the two brands results on Similarweb dashboard