Group Paper on Primary Case: Guidelines for Written Case Reports
Written case assignments provide you with the opportunity to use your conceptual, analytic and technical skills in applications of real-world business situations. You should adopt the role of a consulting team that has been asked to examine the corporation and to provide (a) strategic judgments regarding the key issues and problems facing the company with supporting evidence and sound logic; (b) alternative courses of actions available to the corporation and assessments of these options; and (c) specific recommendations with a supporting plan of action.
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Group paper should be 6 double-spaced pages in 12-point font. 4 to 6 slides ppt
Part 1: Industry Analysis
You should give a brief historical overview of the industry as well as undertake an industry and intra-industry analysis of the sources of sustainable competitive advantage. In addition, based upon your analysis, provide some idea of what you think the future holds for the industry. What opportunities and threats exist for the industry over the horizon?
I. A Brief Historical Overview of the Industry
A. What has the recent history of the industry been?
B. What recent events have significantly affected the structure of the industry, such
as changes in government regulation, etc.?
C. How well has the industry recently performed?
II. Industry Analysis
A. Use the Five-Forces Framework to explain industry performance and explain the sources of competitive advantage in the industry.
B. What factors have recently influenced the strength of each of these Five Forces?
C. How are changes in the strength of the Five Forces related to one another?
D. How do changes in the Five Forces affect industry profitability?
III. Intra-Industry Analysis
A. What are the strategic, marketing and technological dimensions that distinguish
firm- level strategies?
B. Who are the major players within the industry? How have competitors in the industry positioned themselves on these dimensions, i.e., what are their different strategies?
C. Are there distinctive types of strategies in the industry, i.e., what are the different strategic groups?
D. Who are the high and low performers in the industry? Why?
E. What are the competitive dynamics between and within groups?
IV. The Future of the Industry
A. Given your industry and intra-industry analysis, what do you think the future holds for the industry? What do you predict will be future trends in industry performance?
B. Are significant opportunities in the market untapped?
C. What might the current competitors in the industry do to improve their
D. Are there significant threats to the industry looming over the horizon?